The Intelligent Man's Guide to Sales Measures of Advertising
Author : Martin Mayer
Publisher :
Page : 86 pages
File Size : 40,96 MB
Release : 1965
Category : Advertising
ISBN :
Author : Martin Mayer
Publisher :
Page : 86 pages
File Size : 40,96 MB
Release : 1965
Category : Advertising
ISBN :
Author : John M. Richard
Publisher :
Page : 66 pages
File Size : 41,90 MB
Release : 1969
Category : Advertising
ISBN :
Author : Eugene J. Webb
Publisher : SAGE Publications
Page : 243 pages
File Size : 15,67 MB
Release : 1999-10-12
Category : Social Science
ISBN : 1452251886
Thirty-five years ago, the four authors of this book addressed the problems of validity in social science research. They were interested in new and unused methods for obtaining information. The original edition and an expanded version have often been cited as justification for using novel means to supplement, if not replace, conventional techniques, especially survey and archival research. Illustrations abound in this book. While the novelty of the illustrations will keep many a graduate student amused, the more serious purpose is to authorize and motivate ingenuity in obtaining information. Even more fundamental is the strategy of combining very different methods so that research results can, by triangulation, withstand "threats to validity" that so frequently invalidate single-measure, conventional research.
Author :
Publisher :
Page : 146 pages
File Size : 35,86 MB
Release : 1966
Category : Farm produce
ISBN :
Author : Eric Webster
Publisher : John Murray
Page : 212 pages
File Size : 11,97 MB
Release : 1969
Category : Business & Economics
ISBN :
Author : William D. Crano
Publisher :
Page : 490 pages
File Size : 39,77 MB
Release : 1981
Category : Communication
ISBN :
Author : Library of Congress. Copyright Office
Publisher :
Page : 1400 pages
File Size : 29,54 MB
Release : 1965
Category : Copyright
ISBN :
The record of each copyright registration listed in the Catalog includes a description of the work copyrighted and data relating to the copyright claim (the name of the copyright claimant as given in the application for registration, the copyright date, the copyright registration number, etc.).
Author : Samuel Watson Dunn
Publisher : [Hinsdale, Ill.] : Dryden Press
Page : 764 pages
File Size : 22,26 MB
Release : 1978
Category : Advertising
ISBN :
Author :
Publisher :
Page : 1346 pages
File Size : 12,77 MB
Release : 1927
Category : Sales management
ISBN :
Author : David R. Corkindale
Publisher : Lexington Books
Page : 268 pages
File Size : 29,59 MB
Release : 1975
Category : Business & Economics
ISBN :