The Interplay of Influence


Book Description

Introduces and defines mass communication; then moves to discussing news, its persuasive qualities and how the news media is influenced. A discussion of media audiences precedes chapters on advertising, how advertising persuades and how advertisers are influenced. The final section offers a guide to influencing the media and two chapters on political campaigns and political advertising.




The Interplay of Influence


Book Description

Is there such a thing as unfiltered information? Not in today's age. THE INTERPLAY OF INFLUENCE: NEWS, ADVERTISING, POLITICS, AND THE INTERNET gives you an understanding of how mass media operates in your world and how powerful it can be. And, you'll also discover the shaping role of the Internet in today's mass media. Plus, it's loaded with study tools and helpful reviews so you can get the grade you need in class, too.




Public Policy and the Mass Media


Book Description

The mass media are playing an increasingly central role in modern political life that expands beyond their traditional function as mediators between the world of politics and the citizens. This volume explores the extent and circumstances under which the media affects public policy; whether the political impact of the media is confined to the public representation of politics or whether their influence goes further to also affect the substance of political decisions. It provides an in-depth understanding of the conditions under which the media might, or might not, play a role in the policy process and what the nature of their influence is. Bringing together conceptual and methodological approaches from both political science and communications studies, this book presents an interdisciplinary perspective. It presents empirical evidence of the processes involved in the interaction between mass communication and policy and features case studies from Western Europe and the US and across different policy fields. The book will be of interest to students of public policy, political communication and comparative politics.




Beyond the Looking Glass: Understanding the interplay of Body Image, Social Anxiety, and Eating Disorders in Young Adults


Book Description

In this book, "Beyond the Looking Glass: Understanding the Interplay of Body Image, Social Anxiety, and Eating Disorders in Young Adults," we have explored the complex relationship between body image dissatisfaction, social anxiety, and disordered eating behaviors. Throughout our journey, we have gained a deeper understanding of how these factors interplay and impact the lives of young adults. It is important for teens and young adults to recognize that their mental and physical health are intertwined. Our body image, how we perceive ourselves, can greatly inuence our social interactions and overall wellbeing. The pressure to conform to societal beauty standards can lead to body dissatisfaction and, in turn, contribute to the development of social anxiety and disordered eating behaviors. However, it is essential to remember that there is no one-size- ts-all denition of beauty. It is crucial to embrace diversity and celebrate our unique qualities. Instead of striving for an unattainable ideal, we should focus on nurturing a healthy mind and body. Building a healthy mind involves cultivating positive self-esteem and practicing self-compassion. Instead of comparing ourselves to others, we should focus on our own growth and personal achievements. Surrounding ourselves with a supportive network of friends and family who uplift and encourage us can also contribute to our mental well-being. Taking care of our physical health is equally important. This means fueling our bodies with nutritious foods, engaging in regular physical activity that we enjoy, and developing a healthy relationship with food. It is vital to listen to our body's needs and honor its signals rather than succumbing to restrictive diets or excessive exercise.




The Interplay of Influence


Book Description

Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn. After an introductory chapter on the nature and use of the mass media, the authors examine in turn journalism and advertising, with separate chapters on definition, persuasive strategies, and interactive influence. In the final two chapters, they turn to the world of politics, noting how politicians use both news and advertising to get their points across to the public.




Cases on the Interplay Between Family, Society, and Entrepreneurship


Book Description

In the face of a volatile, uncertain, complex, and ambiguous world and unpredictable challenges, governments need to be able to detect those changes in real-time and quickly test policy responses to determine what works for businesses, communities, families, and individuals. Surprisingly, families and enterprises have interconnectivity. Most Small, Medium and Micro Enterprises (SMMEs) started as household vendors of daily supplies. Understanding this linkage and putting them together with professional dexterity should position them both as the panacea for tackling eventualities in the future. Cases on the Interplay Between Family, Society, and Entrepreneurship adopts a multi-disciplinary approach to appraising and managing the subject matter. This book is underpinned by the need to offer a repository for policymakers in organizations, governments, SMMEs, and community leaders to appreciate the role and importance of the family and SMMEs in the economic landscape of nations. The book is impactful in creating awareness about the importance and role of family and family support to members, the community, and society at large. This book as a well-referenced, peer-reviewed, and expertly written multi-disciplinary book covering the humanities, entrepreneurship, human resource management, psychology, leadership, innovative technology, governance/political sciences, and education, add value to extant literature. The book is principally targeted at entrepreneurs, scholars, governments, opinion leaders/influencers, and entities who need competent referenced data on the subject matter as outlined.




Relationship Marketing


Book Description

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.




Mass Media


Book Description

Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.




Interpersonal Relations


Book Description

To understand the influence of industrialization on interpersonal relations, it is crucial to analyze the structural shifts that characterized this period. The rise of factories and mass production methods meant that large numbers of workers were concentrated in urban centers, leading to the emergence of a new social order. The factory system created environments where individuals from diverse backgrounds interacted on a daily basis, fostering new forms of social relationships and networks. However, this proximity did not necessarily translate into solidarity or community. Indeed, the rapid urbanization often bred isolation and alienation as individuals were uprooted from their traditional communities and support systems, leading to feelings of disconnection in the bustling city life. Moreover, the hierarchical structures of industrial workplaces altered the dynamics of interpersonal relations. In contrast to the more egalitarian social structures prevalent in agrarian societies, the industrial era saw the rise of a distinctly stratified social order. Employers and managers wielded significant power over their employees, shaping the nature of interactions within the workplace as well as in the broader community. The relationship between labor and management became characterized by conflict, negotiation, and sometimes antagonism, particularly as workers began to organize for better conditions and rights. The labor movement and the establishment of trade unions not only transformed the nature of work but also redefined interpersonal relations, as collective action provided a platform for workers to unite and interact in new ways, fostering solidarity among individuals who had previously been isolated in their struggles.




Encyclopedia of Human Relationships


Book Description

This encyclopedia provides a structure to understand the essential rudiments of human behaviour and interpersonal relationships