Book Description

To celebrate Lamborghini's first 50 years, authors and professionals from different fields narrate its history, present, and future in a completely new way. Lamborghini, one of the most famous and iconic of all automobile brands, will turn 50 in 2013 (1963 - 2013). Over the course of this half century, it has gradually established itself as a leader in its sector, integrating perfectly into the culture of its time and becoming a symbol of innovation in design and technology, as well as a phenomenon in culture and communication. This beautifully illustrated book describes every step of the journey, with references to cinema, technology, design and the work of the men who made their fortune from the brand. It is not the usual book about cars written for car enthusiasts, but a broader and more complex project with six carefully structured chapters (1. The history; 2. The technological innovation; 3. The design; 4. The people; 5. The image; 6. The future), accompanied by spectacular images of all the models produced up to now, revealing how Lamborghini made its way into the collective imagination and became the legend it is today. It is a large-format volume with 200 beautiful colour images, brilliantly evoking a surprising combination of tradition and innovation for all those who are interested in design, technology, material culture, communication and, of course, the classic qualities of Italian manufacture at its best.