The Language of Television Advertising
Author : Michael L. Geis
Publisher :
Page : 280 pages
File Size : 45,54 MB
Release : 1982
Category : Business & Economics
ISBN :
Author : Michael L. Geis
Publisher :
Page : 280 pages
File Size : 45,54 MB
Release : 1982
Category : Business & Economics
ISBN :
Author : Rosemarie Schmidt
Publisher : John Benjamins Publishing
Page : 98 pages
File Size : 23,98 MB
Release : 1986-01-01
Category : Language Arts & Disciplines
ISBN : 9027225559
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
Author : Janet Wasko
Publisher : John Wiley & Sons
Page : 649 pages
File Size : 10,87 MB
Release : 2009-12-21
Category : Performing Arts
ISBN : 140519877X
A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/
Author : Albert C. Book
Publisher :
Page : 236 pages
File Size : 35,75 MB
Release : 1984
Category : Business & Economics
ISBN :
Author : Brian M. Young
Publisher : Oxford University Press, USA
Page : 376 pages
File Size : 50,4 MB
Release : 1990
Category : Business & Economics
ISBN :
A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly published with R. Calam "Children, Television Viewing and Family Beliefs: An Empirical Study".
Author : Barrie Gunter
Publisher : Routledge
Page : 346 pages
File Size : 10,14 MB
Release : 2004-09-22
Category : Language Arts & Disciplines
ISBN : 1135626308
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Author : David W. Stewart
Publisher : Free Press
Page : 178 pages
File Size : 23,85 MB
Release : 1986
Category : Business & Economics
ISBN : 9780669117516
Author : Kai Hildebrandt
Publisher : Wilfrid Laurier Univ. Press
Page : 263 pages
File Size : 11,97 MB
Release : 2006-01-01
Category : Language Arts & Disciplines
ISBN : 0889206295
Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good? The year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols. This book is about that growing reliance. While focusing on the use of “attack” ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers’ intentions and strategies, an analysis of the ads played on both English language and French television and their impact and the ethics of political advertising. This is the first book-length investigation of negative political advertising in Canada. Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study.
Author : Larry Elin
Publisher : Addison-Wesley Longman
Page : 0 pages
File Size : 23,39 MB
Release : 2004
Category : Television advertising
ISBN : 9780205365388
Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.
Author : Monika Bednarek
Publisher : Cambridge University Press
Page : 321 pages
File Size : 31,64 MB
Release : 2018-10-04
Category : Language Arts & Disciplines
ISBN : 1108472222
Explores contemporary US television dialogue - the on-screen language that viewers worldwide encounter as they watch popular television series.