The Logos of the Living World


Book Description

Today we urgently need to reevaluate the human place in the world in relation to other animals. This book puts Maurice Merleau-Ponty’s philosophy into dialogue with literature, evolutionary biology, and animal studies. In a radical departure from most critical animal studies, it argues for evolutionary continuity between human cultural and linguistic behaviors and the semiotic activities of other animals. In his late work, Derrida complained of philosophers who denied that animals possessed such faculties, but he never investigated the wealth of scientific studies of actual animal behavior. Most animal studies theorists still fail to do this. Yet more than fifty years ago, Merleau-Ponty carefully examined the philosophical consequences of scientific animal studies, with profound implications for human language and culture. For him, “animality is the logos of the sensible world: an incorporated meaning.” Human being is inseparable from animality. This book differs from other studies of Merleau-Ponty by emphasizing his lifelong attention to science. It shows how his attention to evolutionary biology and ethology anticipated recent studies of animal cognition, culture, and communication.




Looking Behind the Logo


Book Description

'Looking behind the Logo' is a role-playing activity which contrasts the Olympian ethos of fair play with the unfair conditions endured by sportswear workers in many countries.




Recovering Argument


Book Description

This volume presents the best scholarship from the 19th National Communication Association/American Forensic Association Conference on Argumentation, which took place July 30-August 2, 2015, at Cliff Lodge, Snowbird Resort, in Alta, Utah. The Alta Conference, first held in 1979, is the oldest conference in argumentation studies in the world and biennially brings together a lively group of scholars, representing a variety of countries, with diverse perspectives on the theory and practice of argument. The essays in Recovering Argument invite reflection upon and reconsideration of argumentation’s legacy, present status, and potential roles in social, cultural, and political life. Readers will encounter essays that treat the relationship between argumentation and memory, historical approaches to argumentation, the vitality of public and interpersonal argument, argument’s role in leadership, discursive and presentational forms of argument, and the challenges of difference. Readers also will find these topics addressed from a variety of historical, social-scientific, and critical-interpretive perspectives.




The Dyslexia Debate


Book Description

An examination of how we use the term 'dyslexia' and how this may undermine aid for struggling readers.




From A to Zine


Book Description

Libraries eager to serve the underserved teen-to-twenty-year-old market can make the library a cool place to hang out. All it takes are zines, according to the author, young adult librarian Julie Bartel. Zines and alternative press materials provide a unique bridge to appeal to disenfranchised youth, alienated by current collections. For librarians unfamiliar with the territory, or anxious to broaden their collection, veteran zinester Bartel establishes the context, history, and philosophy of zines, then ushers readers through an easy, do-it-yourself guide to creating a zine collection, including both print and electronic zines. While zines have their unique culture, they are also important within broader discussions of intellectual freedom and the Library Bill of Rights. Teen and young adult librarians, high school media specialists, and academic, reference, and adult services librarians will uncover answers to questions aboutthis new and growing literary genre: What is a zine and how does a library zine collection work? What are the pros and cons of having a zine collection in the library? When promoting zines, what appeals to patrons and non-library users alike? What is the best way to catalog and display? Where can libraries get zines and how much do they cost? Bartel shares these lessons and more from a major urban library zine collection, as well as a comprehensive directory of zine resources in this one-stop, one-of-a-kind guide.




How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world


Book Description

A monograph, manual and manifesto by one of the world's leading graphic designers. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over 30 years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Inspiring, informative and authoritative, How to... is set to be the bible of graphic design ideas.




No Rules! Logos


Book Description

No Rules! Logos is a new survey series that rounds up the most innovative, radical, and out-there graphic solutions, from around the world. In each book, dyed-in-the-wool design rules are identified, and a range of examples demonstrate how to break those rules, to great effect. Each entry is featured in a number of illustrations, analysed and assessed, and includes feedback about impact and audience reaction. No Rules! Logos tackles perhaps the most venerated discipline of graphic design, the corporate identity and its logotype. Of course, in the world of No Rules! anything goes, especially with a young generation of entrepreneurs and boutique businesses needing logos and identities to grace products as diverse as vinyl toys, home-made recordings, recycled fashion, and limited-edition products from skateboards to pet accessories. The book identifies 10 key “rules” of logo design, such as “keep it simple,” “make a mark that is constant and unchanging,” and “keep to primary colors or black and white.”




Making Out in the Mainstream


Book Description

Making Out in the Mainstream is the first full-length study of LGBT media activism, revealing the daily struggle to reconcile economic and professional pressures with conflicting personal, organizational, and political priorities. Documenting the rise and evolution of the Gay and Lesbian Alliance Against Defamation (GLAAD), Vincent Doyle presents a nuanced perspective on the complexity, contradictions, and ambivalences of advancing social causes through popular media. Based on participant observation, in-depth interviews, and archival research carried out at GLAAD’s New York and Los Angeles offices from 2000 to 2001, Making Out in the Mainstream analyzes the GLAAD Media Awards and the organization’s responses to controversial public figures such as Dr Laura Schlessinger and Eminem, and programs such as Queer as Folk. Doyle argues that the earlier political strategy of coming out to the mainstream, intended to dismantle closeted life and create a mass movement, has been supplanted by the market-oriented "making out" in the mainstream, which privileges respectable images of homosexuality in the pursuit of political and economic gain. He shows how this emphasis on respectability clashes with the development of a diverse movement that campaigns for greater inclusion and he offers a sophisticated appeal for more complicated understandings of assimilation and anti-normalization. Painting a complex portrait of a prominent gay and lesbian organization during a period of rapid social change, Making Out in the Mainstream reveals not only the limitations of “mainstreaming,” but also its political possibilities.




Current Debates in Gender & Cultural Studies


Book Description

Composed of two parts, this book involved research on gender in the first part while the second part focused on research on culture. In the studies on different themes and problems, unique viewpoints were desired to be developed. Different faces of gender inequality were investigated and solutions were suggested. Moreover, various dimensions of cultural phase were examined. The book aimed at contributing to these two fields specifically and current debates in social sciences in general.




Brand Management


Book Description

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.