Author : Dianne M. Durkin
Publisher : Amacom Books
Page : 252 pages
File Size : 34,28 MB
Release : 2005
Category : Business & Economics
ISBN : 9780814408179
"Case studies from some of America's most-admired and best-managed companies - including Amgen, Best Buy, Green Mountain Coffee, KitchenAid, Kronos, Southwest Airlines, Tiffany, Timberland, and Whole Foods - illustrate the power of the Loyalty Advantage in action."--BOOK JACKET.
Author : Bryan Pearson
Publisher : Penguin
Page : 110 pages
File Size : 33,69 MB
Release : 2013-07-09
Category : Business & Economics
ISBN : 0698138236
The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to effectively deliver mutual value to customers. But many readers have asked the same question: “How can I apply these lessons in a business-to-business context?” While the principles outlined in The Loyalty Leap hold true whether the customer is an individual or a business, the application of the Loyalty Leap steps can vary. While an individual might respond favorably to one sales pitch, a large corporation with a complicated sales chain might respond very differently. Drawing on his own experience and extensive research, Pearson helps B2B marketers avoid the pitfalls of loyalty marketing to businesses. He helps marketers segment their market into small business, large enterprise, and channel marketers, and explains how a customer loyalty plan can be adapted for each segment. Sharing case studies of successful B2B loyalty initiatives from leaders such as American Express, PHX, Teradata and Salesforce.com, he shows that B2B organizations can successfully take The Loyalty Leap. The Loyalty Leap for B2B is a practical guide that will help you cultivate loyalty among your business customers.
Author : Andre Beaupre
Publisher : Soulful Advantage
Page : 0 pages
File Size : 44,32 MB
Release : 2021-11-08
Category : Business ethics
ISBN :
"B corporations are a new kind of business that balance purpose and profit. This community of leaders-now numbering over 4,000-is driving a global movement of people using business as a force for good. The inspirational leaders and engaging stories in The Purposeful Nine and Soulful Advantage represent the essence of B Corps because they are stakeholder-driven, always considering the impact of their decisions on their workers, customers, community, suppliers, and environment. This book is a recommended read for business leaders focused on taking corporate purpose to an even higher level." -Bart Houlahan Co-Founder and Co-CEO, B Lab The Purposeful Nine and Soulful Advantage is for business leaders driven to catalyze more purpose within their companies and gain competitive advantage. It tells the stories of nine inspiring, purposeful businesses and for-profit social enterprises authentically committed to-and benefitting from-a strategy of making the world a better place. Unlike the majority of books focused on large consumer companies and well-known brands-think Ben & Jerry's, Microsoft, TOMS, Starbucks, Stonyfield Organic, LEGO, Timberland, IKEA, Unilever, Patagonia, Disney, Dove, Google, Warby Parker, etcetera. The Purposeful Nine and Soulful Advantage spotlights a fresh, diverse group of successful organizations that have been authentically purposeful for decades. Each story comes alive through the first-person perspective of the inspiring founders, CEOs, and sustainability leaders who reveal why they became more purposeful, what they did and how it created competitive advantage. Author, strategic communications veteran, and corporate purpose professional Andre Beaupre has captured the behind-the-scenes decisions and actions across a variety of triple bottom line essentials, including mission and values, workplace culture, sustainability, philanthropy, community engagement, social justice, and diversity/equity/inclusion. Measurable benefits experienced by the Purposeful Nine include mission-aligned, high-performance workplace cultures, recruitment and retention gains, new business impact, improved financial results, brand reputation enhancement, increased stakeholder loyalty, and value-driven customer/partner/supplier relationships. Not sure how to grow purpose? This book is brimming with ideas that will inform and inspire you to reach that goal. Business can, and must be, a force for good. By sharing first-person stories from the leaders who made purpose happen, the book will inspire a wide array of organizations to begin-or broaden-their impact.
Author : Dianne Durkin
Publisher : CreateSpace
Page : 240 pages
File Size : 39,84 MB
Release : 2010-10-21
Category : Fiction
ISBN : 9781453762691
Though it may not be obvious, customer satisfaction and brand loyalty are directly connected to the passion and energy of an organization's employees. In The Loyalty Advantage, readers will learn how to create a loyalty-driven company and how to direct company culture and leadership to develop widespread employee enthusiasm. The book demonstrates how in-house dedication to employees translates naturally into superior customer service, which then creates brand loyalty. Filled with practical tips and proven strategies, the book shows readers how to: * create an environment that inspires passion for the brand and company loyalty * encourage employees to help craft and become invested in the company's vision and values * translate organizational values into superior products, customer service, and corporate profits. Using proven methods, The Loyalty Advantage shows how to create allegiance and translate it into bottom-line results.
Author : Sandy Rogers
Publisher : AMACOM
Page : 223 pages
File Size : 16,23 MB
Release : 2019-04-16
Category : Business & Economics
ISBN : 0814439608
In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters and lifelong buyers? Loyalty experts at FranklinCovey set out to unlock the mysteries of gaining the customer’s loyalty. In an extensive study that involved 1,100 stores and thousands of people, they isolated examples that stood out in terms of revenues and profitability. They found that these “campfire stores” burned brighter than the rest thanks to fiercely loyal customers and the employees who delight in making their customers’ lives easier. Full of eye-opening examples and practical tools, Leading Loyalty helps you infuse empathy, responsibility, and generosity into every interaction and: Make warm, authentic connections Ask the right questions and listen to learn Discover the real job to be done Take ownership of the customer’s issue Follow up and strengthen the relationship Share insights openly and kindly Surprise people with unexpected extras Model, teach, and reinforce these essential behaviors through weekly team huddles It’s time to invest in building loyalty. Leading Loyalty reveals the principles and practices of everyday service heroes—the customer-facing employees who cultivate bonds and lift revenues through the roof.
Author : Kirk Kazanjian
Publisher : Random House Digital, Inc.
Page : 274 pages
File Size : 13,30 MB
Release : 2013-04-23
Category : Brand loyalty
ISBN : 0385346948
A practical, story-driven book on the importance of building and inspiring loyalty among employees, customers, clients, and vendors, based on the lessons learned from the phenomenally successful Enterprise car rental company.
Author : Frederick F. Reichheld
Publisher : Harvard Business Press
Page : 248 pages
File Size : 25,49 MB
Release : 2001
Category : Business & Economics
ISBN : 9781578512058
Reichheld draws upon case studies of a variety of businesses including Harley-Davidson, Dell Computer, and Enterprise Rent-A-Car to show how employee and customer loyalty promote financial success. His approach to developing loyalty is based upon six principles of leadership including never profiting at the expense of partners, rewarding the right results, and honest communication. Reichheld is a Bain Fellow and author of The Loyalty Effect. c. Book News Inc.
Author : Scott Dacko
Publisher : Oxford University Press, USA
Page : 660 pages
File Size : 41,45 MB
Release : 2008
Category : Business & Economics
ISBN : 0199285993
This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Author : Rickie PM Sr
Publisher : Rickie PM
Page : 74 pages
File Size : 46,91 MB
Release :
Category : Games & Activities
ISBN :
"The Ultimate Guide to Online Casino Bonuses: Unleashing Free Real Money" is your comprehensive handbook to understanding, maximizing, and enjoying the world of online casino bonuses. Whether you are a seasoned player or new to the online gambling scene, this guide provides invaluable insights, strategies, and tips for making the most of these enticing offers. In this book, you will embark on a journey through the fascinating realm of online casino bonuses, unlocking the secrets to claiming free real money and enhancing your gaming experience. With an in-depth exploration of each type of bonus, expert strategies for finding the best offers, and a clear understanding of the terms and conditions associated with these bonuses, you will be equipped with the knowledge to make informed decisions and optimize your chances of winning big. The chapters of this guide take you step by step through the intricacies of online casino bonuses. Starting with an introduction that lays the foundation of understanding these bonuses, you will gain a solid grasp of their importance and potential rewards. You will then dive into the different types of bonuses available, from no deposit bonuses that allow you to play for free and win real money, to welcome bonuses that serve as the gateway to lucrative rewards. Discover how reload bonuses keep the excitement alive, how cashback bonuses provide a safety net for gamblers, and how free spins bonuses allow you to spin the reels without spending a dime. As you progress through the chapters, you will gain valuable insights into loyalty programs that unlock VIP treatment and exclusive bonuses, catering to the elite players. You will explore the world of high roller bonuses, designed specifically for those who wager significant amounts, and learn how to maximize their benefits. Demystifying wagering requirements, you will understand the hurdles that come with bonuses and discover strategies for effectively clearing them. The guide also emphasizes the importance of responsible gambling, providing guidance on how to maintain a healthy balance between bonuses and healthy gaming habits. Written in a clear and concise manner, this guide is accessible to all levels of players. Whether you are a novice seeking to navigate the complexities of online casino bonuses or an experienced player looking to refine your strategies, this book offers valuable information and practical advice. "The Ultimate Guide to Online Casino Bonuses: Unleashing Free Real Money" is not only a practical guidebook, but also a comprehensive resource that empowers you to seize the opportunities presented by online casino bonuses. By implementing the strategies and principles outlined in this guide, you can enhance your chances of winning, maximize the rewards offered by online casinos, and ensure a safe and enjoyable gaming experience. Don't miss out on the potential of free real money. Embark on your journey through the world of online casino bonuses today and unleash the possibilities that await you. Get 16 chapters! Introduction: Understanding Online Casino Bonuses Chapter 2: The Different Types of Online Casino Bonuses Chapter 3: How to Find the Best Online Casino Bonuses Chapter 4: Decoding the Terms and Conditions of Casino Bonuses Chapter 5: Maximizing Your Winnings: Strategies for Using Casino Bonuses Chapter 6: Common Pitfalls to Avoid when Claiming Casino Bonuses Chapter 7: Exploring No Deposit Bonuses: Playing for Free, Winning for Real Chapter 8: Welcome Bonuses: The Gateway to Lucrative Rewards Chapter 9: Reload Bonuses: Keeping the Excitement Alive Chapter 10: Cashback Bonuses: A Safety Net for Gamblers Chapter 11: Free Spins Bonuses: Spinning the Reels for Free Chapter 12: Loyalty Programs: Unlocking VIP Treatment and Exclusive Bonuses Chapter 13: High Roller Bonuses: Catering to the Elite Players Chapter 14: Wagering Requirements Demystified: Clearing the Bonus Hurdles Chapter 15: Responsible Gambling: Balancing Bonuses and Healthy Gaming Habits Chapter 16: Summary
Author : Daniel Côté
Publisher : Editions JFD
Page : 430 pages
File Size : 27,15 MB
Release : 2022-07-13
Category : Business & Economics
ISBN : 2897993782
During the last two decades, companies were (and still are) looking for new sources of efficiency, while most industries have reached stages of maturity and saturation. Moreover, internationally available information and communication systems, at near-zero transaction costs, are leading to intensified interactions between customers, and between customers and firms. As for cooperatives, they are experiencing not only the impacts of market transformation, but also pressure on the relevance of their own identity. In this book, two theoretical models are developed: a new cooperative paradigm (NPC), and a cooperative equilibrium model. The combination of these two models highlights the potential competitive advantages of the cooperative organization in response to the transformations mentioned. In relation to the NPC, the strategies selected are: (1) value congruence, (2) psychological ownership, (3) loyalty and customer engagement, and (4) value co-creation. For each of these strategies, three key questions are addressed. First, what are the competitive advantages associated with them, regardless of the organizational form? Second, how do the foundations of the cooperative distinction converge with the essential parameters to be mastered to design, implement and operationalize these strategies? Finally, what are the unique sustainable competitive advantages of a cooperative organization relative to these same strategies? Furthermore, for the logic of action specific to the cooperative management method to be expressed, the cooperative values, principles and rules must be articulated in an appropriate management framework. This is what the cooperative balance model proposes. The last key idea introduced in this book concerns the denaturalizing tendency observed among many cooperatives, which leads to an identity crisis. The two theoretical models cited are highly relevant to the challenges resulting from this denaturalizing tendency. The three models introduced constitute the first part of this book. The second part offers a practical perspective while several cases of cooperatives are included.
