The Millennial Mom


Book Description

"The Millennial Mom" by Shikha Kedia Bharadwaj Sick and tired of the regular old advice passed on from generation to generation??? No more! This book is the gateway to a balanced life for every "Mompreneur." The modern mom is a woman overwhelmed and underappreciated for the sacrifices she makes; with the setbacks created due to the recent challenging times, empowering working moms by offering a fresh perspective to improve the flow of life became the need of the hour. This book tackles a tough subject taking a lighthearted anecdotal approach to help millennial mothers strike the perfect balance between their careers, homes, and themselves. Though offering a witty, personal take on the social commentary around mothers, this book is universal in appeal. It initiates a discussion on wide-ranging topics from societal double standards, communication, social media, and the importance of empowering oneself through the practices of self-care, me-time, and so much more. Written by a mompreneur voted as one of the "Most Promising Women Leaders of 2021" by the Economic Times, this book gets to the heart of the anatomy of being a working mom. Therefore this book truly walks its talk. Written in clear, easy & flowing language, this book is as relaxing and rewarding as having a heart-to-heart chat with a dear friend. This book is unique as it : ✔ Is lighthearted and anecdotal in approach despite tackling subjects as profound as motherhood and gender balance. ✔ Does not shy away from dispensing some tough love. ✔ Is practical and implementable and not just armchair philosophy. ✔ Is deeply personal yet universally relatable. ✔ Is crisp and to the point sharing useful info/advice minus the hype. Leave the mess behind, let happiness and harmony rule.. Balance your life by Clicking on the Buy Button Now!!!




The Rise of the Millennial Parents


Book Description

The new millennium has seen a variety of parenting styles that differ greatly from previous generations. Titles such as Tiger Moms and Helicopter Parents have received media attention by the general public but other styles such as Hippo, Free-Range and Divergent Parenting, as well as a host of others, are not so well known. This book provides a brief history of parenting in America, categorizes some of the parenting styles that currently are employed in the country and briefly explains some of the more popular titles.




My Mommy's A Millennial


Book Description

Whether it's working a full time job while trying to go viral on TikTok or cooking and cleaning for a toddler while making sure they look Instagram presentable, a millennial mommy can do it all!




Sh*tty Mom


Book Description

“Nearly criminally funny . . . carries a powerful message to all parents, but especially moms, that distilled to its essence is this: chill.” —Time Sh*tty Mom is the ultimate parenting guide, written by four moms who have seen it all. As hilarious as it is universal, each chapter presents a common parenting scenario with advice on how to get through it in the easiest and most efficient way possible. With chapters such as How to Sleep Until 9 A.M. Every Weekend and When Seeing an Infant Triggers a Mental Illness That Makes You Want to Have Another Baby, as well as a Sh*tty Mom quiz, this is a must-have, laugh-out-loud funny book for the sh*tty parent in all of us. “A totally hilarious and uncensored look at some of the impossible situations we mothers find ourselves in.” —The Bump “As the attachment parenting craze has hit a zenith in American culture, four very funny moms—comedy writers, TV producers, and a novelist—blast open a long-locked safe filled with frustrations faced by all modern mothers, with sympathetic and sharp humor . . . The authors’ unfiltered candor is a welcome reminder for readers that they’re not alone.” —Publishers Weekly (starred review) “Hilariously entertaining. A must-read survivor’s guide for every mother!”—Christy Turlington Burns, founder of Every Mother Counts “A long overdue little burst of honesty from the supposed minority of mothers who are, in fact, not that maternal . . . After a generation of supermoms one-upping each other in dead earnest on playgrounds and schoolyards, the emerging mass appeal of Sh*tty Mom is a welcome relief.” —The New York Observer




Bread of Life


Book Description

Abigail Dodds invites readers to ponder and celebrate God's spiritual and physical provision in Christ through the hands-on art of bread making.




Modern Mom Probs


Book Description

Modern Mom Probs: A Survival Guide for 21st Century Mothers is a guide for modern mothers trying to navigate the daily joys and worries they face. It sheds light on the experiences modern moms eat, sleep, and breathe…and obsess about. Using checklists, graphs, and smart, funny advice, this must-have book revels in the messiness and beauty of modern motherhood. Tara Clark, creator of the popular Instagram account “Modern Mom Probs,” started the conversation for moms looking for an online village. In this book, she continues the conversation with funny, easy-to-digest information, including advice from medical professionals. Inside, she’ll tackle how to: • Manage screen time without a meltdown • Navigate playground geopolitics • Overcome information overload • Teach your children about inclusivity • Find mom friends and keep them




Marketing to Moms


Book Description

Bailey examines the viable idea that moms are a separate and distinct group that responds to different stimuli. This book uncovers the critical components necessary for eliciting the desired response from marketing to moms and explains how to gain tangible results.




Marketing to Millennials


Book Description

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinions Refuse to remain passive consumers but expect to participate in product development and marketing Demand authenticity and transparency Are highly influential, swaying parents and peers Are not all alike; therefore, understanding key segments is invaluable Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.




Power Moms


Book Description

A retired Wall Street Journal editor and mother compares two generations of women—boomers and GenXers—to examine how each navigates the emotional and professional challenges involved in juggling managerial careers and families. For the first time in American history, a significant number of mothers are heading major corporations, including General Motors, Ulta Beauty, and Best Buy. Over the past several decades, women have made gains throughout executive suites. Yet these “Power Moms” still struggle with balancing their management responsibilities with raising children. Joann S. Lublin draws on the experiences of the nation’s two generations of these successful women to measure how far we’ve come—and how far we still need to go. Lublin combines her own insights with those of eighty-five executive mothers across industries—including experienced public-company chiefs such as Carol Bartz, the first woman to command Autodesk and Yahoo; Hershey’s Michele Buck, DuPont’s Ellen Kullman, ITT’s Denise Ramos, and WW International’s Mindy Grossman—and twenty-five of their grown daughters. Lublin reveals how trailblazer boomers, many now in their sixties, often endured sweeping disapproval for their demanding management careers, even as their own daughters sometimes rejected their choices. While the second wave of executive mothers—all under forty-five—handle working parenthood with less angst, they still lead stressful lives. Power Moms provides lessons and advice to help today’s professional women, their families, and their employers navigate this challenging terrain. Lublin looks at the trade-offs mothers are too often forced to make between work and family and the root causes, including the dearth of large-scale paid parental leave and other family-friendly policies. While it celebrates the gains women have made, Power Moms makes clear how much more must be done to make being a working mother easier.




Forget "Having It All"


Book Description

A clear-eyed look at the history of American ideas about motherhood, how those ideas have impacted all women (whether they have kids or not), and how to fix the inequality that exists as a result. After filing a story only two hours after giving birth, and then getting straight back to full-time work the next morning, journalist Amy Westervelt had a revelation: America might claim to revere motherhood, but it treats women who have children like crap. From inadequate maternity leave to gender-based double standards, emotional labor to the "motherhood penalty" wage gap, racist devaluing of some mothers and overvaluing of others, and our tendency to consider women's value only in terms of their reproductive capacity, Westervelt became determined to understand how we got here and how the promise of "having it all" ever even became a thing when it was so far from reality for American women. In Forget "Having It All," Westervelt traces the roots of our modern expectations of mothers and motherhood back to extremist ideas held by the first Puritans who attempted to colonize America and examines how those ideals shifted -- or didn't -- through every generation since. Using this historical backdrop, Westervelt draws out what we should replicate from our past (bringing back home economics, for example, this time with an emphasis on gender-balanced labor in the home), and what we must begin anew as we overhaul American motherhood (including taking a more intersectional view of motherhood, thinking deeply about the ways in which capitalism influences our views on reproduction, and incorporating working fathers into discussions about work-life balance). In looking for inspiration elsewhere in the world, Westervelt turned not to Scandinavia, where every work-life balance story inevitably ends up, but to Japan where politicians, in an increasingly desperate effort to increase the country's birth rates (sound familiar?), tried to apply Scandinavian-style policies atop a capitalist democracy not unlike America's, only to find that policy can't do much in the absence of cultural shift. Ultimately, Westervelt presents a measured, historically rooted and research-backed call for workplace policies, cultural norms, and personal attitudes about motherhood that will radically improve the lives of not just working moms but all Americans.