Book Description

Asbury Park, founded as a Christian resort community on the Jersey shore by developer James A. Bradley at the turn of the century, was carved from a small but impressive tract of undulating sand dunes and towering forests. This marvelous new photographic history chronicles the early development of Bradley's resort, and looks at some of the other influential civic and religious leaders who contributed to the city's heritage. Bradley's ability to market and promote Asbury Park in the early years was noteworthy; the first streets in town were named after prominent political and religious figures, and a good deal of signage advertised the city's Christian image to those passing through. To attract visitors, Bradley sponsored the East Coast's first baby parade and music on the boardwalk. Over the years, Asbury Park became home to a variety of different cultures and religious faiths, and this book--published in the centennial year of the city's incorporation--offers early evidence of the city's diversity.