Book Description
This book offers crucial advice and strategies for marketing products and services on today's social web, with case studies on what really works and what doesn't.
Author : Tamar Weinberg
Publisher : "O'Reilly Media, Inc."
Page : 366 pages
File Size : 42,99 MB
Release : 2009-07-08
Category : Business & Economics
ISBN : 0596156812
This book offers crucial advice and strategies for marketing products and services on today's social web, with case studies on what really works and what doesn't.
Author : Tamar Weinberg
Publisher : "O'Reilly Media, Inc."
Page : 370 pages
File Size : 28,71 MB
Release : 2009-07-01
Category : Business & Economics
ISBN : 1449379281
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
Author : Angela Connor
Publisher : Happy About
Page : 102 pages
File Size : 10,67 MB
Release : 2009
Category : Business & Economics
ISBN : 160005143X
Connor shares how she helped her online community surpass 11,000 members in 18 short months in this definitive guide for those seeking to facilitate and grow online communities and develop social media strategies for themselves or their organizations.
Author : Martha Elizabeth Hillman Rustad
Publisher : Pebble
Page : 25 pages
File Size : 21,22 MB
Release : 2020-08
Category : Juvenile Nonfiction
ISBN : 1977128203
No matter their size, all communities need rules to keep their members safe, healthy, and happy. A question-answer format and kid-friendly photos show how both written rules (e.g., traffic laws) and unwritten rules (e.g., character values such as honesty) help communities grow and thrive. A simple activity promotes active community participation.
Author : G. William Domhoff
Publisher : Transaction Publishers
Page : 188 pages
File Size : 19,29 MB
Release : 1978
Category : Political Science
ISBN : 9780878552283
Robert A. Dahl's Who Governs? is a classic pluralist study which has had an important influence on American social science since the early sixties. Who Really Rules? provides a categorical challenge--empirical, methodological, and theoretical--to Dahl's work. Empirically, Domhoff's restudy of New Haven shows through newly discovered documents that Dahl was wrong about the pluralism of New Haven's power structure. He also presents the most systematic statement of power structure methodology yet made, a statement that contradicts Dahl's methodological claims which have been the prevailing wisdom in American social science for over fifteen years. Finally, Domhoff outlines the national policy planning network through which the big business ruling class dominates urban government. Who Really Rules? is unique in that it makes possible for the first time a dialogue between pluralist and ruling-class views on the basis of studies of the same city by leading exponents of the rival theoretical positions. It is original in that it includes much data not revealed by Dahl. It presents the methodology of power structure research in the most comprehensive fashion yet attempted, and reveals a ruling-class network for urban policy planning that has never before been fully articulated.
Author : Anthony Kim
Publisher : Corwin Press
Page : 194 pages
File Size : 33,13 MB
Release : 2018-01-06
Category : Education
ISBN : 1544323204
Actions to increase effectiveness of schools in a rapidly changing world Schools, in order to be nimble and stay relevant and impactful, need to abandon the rigid structures designed for less dynamic times. The NEW School Rules expands cutting-edge organizational design and modern management techniques into an operating system for empowering schools with the same agility and responsiveness so vital in the business world. 6 simple rules create a unified vision of responsiveness among educators Real life case studies illustrate responsive techniques implemented in a variety of educational demographics 15 experiments guide school and district leaders toward increased responsiveness in their faculty and staff
Author : Charlotte Hempel
Publisher : Mohr Siebeck
Page : 372 pages
File Size : 48,84 MB
Release : 2020-11-19
Category : Religion
ISBN : 316157026X
In this volume, Charlotte Hempel offers the first comprehensive commentary on all twelve ancient manuscripts of the Rules of the Community, works which contain the most important descriptions of the organisation and values ascribed to the movement associated with the Dead Sea Scrolls. The best preserved copy of this work (1QS) was one of the first scrolls to be published and has long dominated the scholarly assessment of the Rules. The approach adopted in this commentary is to capture the distinctive nature of each of the manuscripts based on a synoptic translation that presents all the manuscripts at a glance. Textual notes and Commentary deal with the picture derived from all preserved manuscripts. The publication of the Cave 4 manuscripts in 1998 can be likened to a volcanic eruption that challenged prevalent notions of the Community Rules that were founded on the quasi-archetypal status of the Cave 1 copy published in 1951. Since then the smoke has lifted and, as the pieces have begun to settle, we see green shoots emerging in the scholarly debate.. This commentary embraces the post-volcanic landscape of the Community Rules, which is carefully sifted for clues to establish a fresh reading of the material in conversation with the latest research on the Scrolls. The evidence suggests that some of the practices described as the beating heart of the movement's organization reflect the aspirations of a privileged sub-elite from the late Second Temple Period.
Author :
Publisher :
Page : 346 pages
File Size : 19,91 MB
Release : 2009
Category : Electronic commerce
ISBN : 9780596804237
Author : Therese M. Shea
Publisher : The Rosen Publishing Group, Inc
Page : 34 pages
File Size : 47,32 MB
Release : 2017-07-15
Category : Juvenile Nonfiction
ISBN : 168048723X
Laws are a part of every community and government. This thought-provoking volume provides an accessible guide to these rules for readers who haven’t been involved in civic engagement or aren’t aware of how the law functions. Readers will learn about both the history of laws and legislatures as well as modern civil and criminal laws. Interest-provoking sidebars enhance the text, adding to essential vocabulary as well as posing questions that promote critical thinking about the rules and laws of society. Meanwhile, carefully selected photographs serve to support reading comprehension and add to the appeal of the book design.
Author : Shama Hyder
Publisher : BenBella Books, Inc.
Page : 277 pages
File Size : 23,56 MB
Release : 2016-08-16
Category : Business & Economics
ISBN : 1942952406
The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success