The New Mainstream


Book Description

An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century -- and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture -- even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality.




Digital is the New Mainstream


Book Description

"Digital is the New Mainstream" is a thought-provoking book published by Penprints, compiling the conclave proceedings conducted by the Department of Mass Communication & Journalism at Sister Nivedita University in Kolkata. This book delves into the transformative impact of the digital era on various aspects of our lives, particularly in the realms of communication, media, and journalism. Drawing insights from esteemed scholars, practitioners, and experts in the field, the book explores the evolving landscape of digital technologies and their implications for traditional media platforms. It offers a comprehensive analysis of the challenges and opportunities brought forth by the digital revolution, addressing topics such as social media, online journalism, digital storytelling, and the democratization of information. Through engaging discussions, the book examines the shifting dynamics of the media industry, the changing roles of journalists and communicators, and the new avenues for audience engagement and participation. It presents case studies, research findings, and practical strategies to navigate the digital age effectively, empowering media professionals, educators, and students to adapt and thrive in this ever-evolving digital landscape. "Digital is the New Mainstream" serves as a valuable resource for anyone seeking to understand the profound impact of digital technologies on communication and journalism. It invites readers to contemplate the future of media and encourages them to embrace the possibilities offered by the digital revolution while upholding the principles of responsible and ethical journalism.




Remaking the American Mainstream


Book Description

In this age of multicultural democracy, the idea of assimilation--that the social distance separating immigrants and their children from the mainstream of American society closes over time--seems outdated and, in some forms, even offensive. But as Richard Alba and Victor Nee show in the first systematic treatment of assimilation since the mid-1960s, it continues to shape the immigrant experience, even though the geography of immigration has shifted from Europe to Asia, Africa, and Latin America. Institutional changes, from civil rights legislation to immigration law, have provided a more favorable environment for nonwhite immigrants and their children than in the past. Assimilation is still driven, in claim, by the decisions of immigrants and the second generation to improve their social and material circumstances in America. But they also show that immigrants, historically and today, have profoundly changed our mainstream society and culture in the process of becoming Americans. Surveying a variety of domains--language, socioeconomic attachments, residential patterns, and intermarriage--they demonstrate the continuing importance of assimilation in American life. And they predict that it will blur the boundaries among the major, racially defined populations, as nonwhites and Hispanics are increasingly incorporated into the mainstream.




Coming Out to the Mainstream


Book Description

Coming Out to the Mainstream is a collection of essays written from a range of perspectives, from scholars to film producers, who seek to contextualize and reframe New Queer Cinema from a 21st century perspective—decades after Stonewall, the emergence of the HIV-AIDS crisis, and the initial years of the gay marriage movement. These essays situate themselves in the 21st century as an attempt to assess what appears to be a mainstreaming of New Queer Cinema, a current wave of New Queer Cinema film that holds potential for influencing film viewers beyond the original limits of an independent film audience, critics, and the academy. Specifically, these essays examine whether and how the filmmaking styles and themes of New Queer Cinema have been mainstreamed—rendered familiar as points of interest in popular culture of the 21st century, challenging a queer-phobic cultural climate, and providing an incisive set of visual representations that can help inform continuing debates over queerness in public culture. For instance, what do we make of the burgeoning number of queer stories that are circulating not just in arthouses but in mainstream media? How much of a transformation in our collective sensibilities does this trend represent, and will it carry us toward a cultural landscape where identity is commonly understood and valued as multiple, fluid, and performative? While the editors of this collection find there is significant evidence that New Queer Cinema has achieved success in forging greater mainstream acceptance of queer perspectives in cinema and everyday culture, the essays we present offer a variety of voices, a timely set of observations on queer images in film, television, and popular culture.




The Extreme Gone Mainstream


Book Description

"This book comes at a time that could hardly be more important. Miller-Idriss opens up a completely new approach to understanding the processes of violent radicalization through subcultural products...(and) will surely become a standard work in the study of right-wing extremism."--Daniel Koehler, founder and director of the German Institute on Radicalization and De-Radicalization Studies.dies.




New Economics as Mainstream Economics


Book Description

This volume deals with both a new theoretical framework and the capability of new economics to tackle a number of economic problems. It offers detailed analysis and informed comment on the type of new economics emerging in the aftermath of the financial crisis and the 'great recession'.




No Longer Newsworthy


Book Description

Until the recent political shift pushed workers back into the media spotlight, the mainstream media had largely ignored this significant part of American society in favor of the moneyed "upscale" consumer for more than four decades. Christopher R. Martin now reveals why and how the media lost sight of the American working class and the effects of it doing so. The damning indictment of the mainstream media that flows through No Longer Newsworthy is a wakeup call about the critical role of the media in telling news stories about labor unions, workers, and working-class readers. As Martin charts the decline of labor reporting from the late 1960s onwards, he reveals the shift in news coverage as the mainstream media abandoned labor in favor of consumer and business interests. When newspapers, especially, wrote off working-class readers as useless for their business model, the American worker became invisible. In No Longer Newsworthy, Martin covers this shift in focus, the loss of political voice for the working class, and the emergence of a more conservative media in the form of Christian television, talk radio, Fox News, and conservative websites. Now, with our fractured society and news media, Martin offers the mainstream media recommendations for how to push back against right-wing media and once again embrace the working class as critical to its audience and its democratic function.




Innovations of China’s Mainstream Media Convergence


Book Description

This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China. It begins with an exploration of the emerging change among the entire mediascape: the clear and distinct boundaries that used to demarcate media channels are gradually dissolved, and the widespread introduction and application of new communication technologies have brought both challenges and opportunities toward China. This is followed by a series of theoretical endeavor about the link between conventional media and new media. Drawing on President Xi Jinping’s guiding opinions regarding with media convergence, this book then analyzes the political task laid upon mainstream media in which challenges may be turned into opportunities. Given its conceptual focus and practical contribution, the book helps media professionals and related government agencies understand the wide variety of changes brought about by media convergence and the new direction for media development.




Margins and Mainstreams


Book Description

In this classic book on the meaning of multiculturalism in larger American society, Gary Okihiro explores the significance of Asian American experiences from the perspectives of historical consciousness, race, gender, class, and culture. While exploring anew the meanings of Asian American social history, Okihiro argues that the core values and ideals of the nation emanate today not from the so-called mainstream but from the margins, from among Asian and African Americans, Latinos and American Indians, women, and the gay and lesbian community. Those groups in their struggles for equality, have helped to preserve and advance the founders’ ideals and have made America a more democratic place for all.




God and Country


Book Description

In this important exploration of one of the most misunderstood phenomena of our day, former fundamentalist Christian Monique El-Faizy argues that evangelicals have become the new establishment, constituting over 40% of our population by some estimates. The 2004 Presidential election opened the eyes of many so-called blue state Americans to the reach of evangelical Christianity, yet much of the media and Hollywood still fail to understand the paradigm shift that has placed evangelicals in the American mainstream. With the intimate perspective of a former insider, God and Country takes readers past the edges of the evangelical community into its heart, presenting an in-depth look at megachurches, Christian rock, Christian publishing, and the day-to-day lives of evangelical Americans. El-Faizy shows how, by mimicking many elements of secular America and creating strong communities, evangelical leaders lure converts by the thousands. But while the public face of the movement has softened, the conservative old guard still drives the political agenda. Evangelicals see every aspect of their life through the prism of their faith; their belief is central to every decision, personal, social or political. To dismiss or miscast such an influential population would be a grave mistake. Intelligent, clear-headed and piercing, God and Country is essential reading for anyone interested in our nation's future.