The Political Speechwriter's Companion


Book Description

The Political Speechwriter's Companion: A Guide for Writers and Speakers guides students through a systematic “LAWS” approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember; anecdotes that make listeners laugh and cry; wit that pokes fun at opponents but also shows their own lighter side; and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.




The Political Speechwriter′s Companion


Book Description

Can you really learn to write speeches? The Political Speechwriter′s Companion guides students through a systematic "LAWS" approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember, anecdotes that make listeners laugh and cry, wit that pokes fun at opponents but also shows their own lighter side, and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.




The Political Speechwriter's Companion


Book Description

Other guides on public speaking focus on how to convey knowledge or understanding. While it is useful to master such informative speech, other goals and strategies are essential for a politician: publicity, for one. To communicate optimism, to rely on material written by others, to speak repeatedly, day in and day out. Above all, politicians need to persuade their audiences. They can use facts or appeal to values, but in the end, they must urge action. Politicians are advocates. Robert Lehrman, former speechwriter for Vice President Al Gore, offers both speakers and writers the LAWS of political speech. He explains how speakers can deliver: • Language the audience will understand and remember, • Anecdotes that make listeners laugh and cry, • Wit that pokes fun at opponents but also shows their own lighter side, and • Support in the way of statistics, examples, and testimony. With how-to guidance in each chapter—including annotated speeches—Lehrman shows how to apply the LAWS at every step, even providing an entire chapter on delivery. Lehrman also opens up his Rolodex to readers, interviewing speechwriting luminaries who offer up their best advice in a “Behind the Scenes” feature. “As Delivered” boxes point to Web links for watching notable speeches, while a handy “Speechwriter’s Checklist” concludes every chapter.




The Speechwriter


Book Description

From 2007 to 2010 Swaim worked for Mark Sanford, South Carolina's governor, as a communications officer and speechwriter. Everyone knows this kind of politician: a charismatic maverick who goes up against the system and its ways, but thinks he doesn't have to live by the rules. Swaim tells the story of a band of believers who attach themselves to this sort of ambitious narcissist-- and what happens when it all comes crashing down.




White House Ghosts


Book Description

In White House Ghosts, veteran Washington reporter Robert Schlesinger opens a fresh and revealing window on the modern presidency from FDR to George W. Bush. This is the first book to examine a crucial and often hidden role played by the men and women who help presidents find the words they hope will define their places in history. Drawing on scores of interviews with White House scribes and on extensive archival research, Schlesinger weaves intimate, amusing, compelling stories that provide surprising insights into the personalities, quirks, egos, ambitions, and humor of these presidents as well as how well or not they understood the bully pulpit. White House Ghosts traces the evolution of the presidential speechwriter's job from Raymond Moley under FDR through such luminaries as Ted Sorensen and Arthur Schlesinger, Jr., under JFK, Jack Valenti and Richard Goodwin under LBJ, William Safire and Pat Buchanan under Nixon, Hendrik Hertzberg and James Fallows under Carter, and Peggy Noonan under Reagan, to the "Troika" of Michael Gerson, John McConnell, and Matthew Scully under George W. Bush. White House Ghosts tells the fascinating inside stories behind some of the most iconic presidential phrases: the first inaugural of FDR ("the only thing we have to fear is fear itself ") and JFK ("ask not what your country can do for you -- ask what you can do for your country"), Richard Nixon's "I am not a crook" and Ronald Reagan's "tear down this wall" speeches, Bill Clinton's ending "the era of big government" State of the Union, and George W. Bush's post-9/11 declaration that "whether we bring our enemies to justice or bring justice to our enemies, justice will be done" -- and dozens of other noteworthy speeches. The book also addresses crucial questions surrounding the complex relationship between speechwriter and speechgiver, such as who actually crafted the most memorable phrases, who deserves credit for them, and who has claimed it. Schlesinger tells the story of the modern American presidency through this unique prism -- how our chief executives developed their very different rhetorical styles and how well they grasped the rewards of reaching out to the country. White House Ghosts is dramatic, funny, gripping, surprising, serious -- and always entertaining.




Presidential Speechwriting


Book Description

Annotation. The chapters in this book (two by former White House speechwriters) give insight into the process of presidential speechwriting, from Franklin D. Roosevelt's administration to Ronald Reagan's.




Confessions of a Presidential Speechwriter


Book Description

An avid high school debater and enthusiastic student body president, Craig Smith seemed destined for a life in public service from an early age. As a sought-after speechwriter, Smith had a front-row seat at some of the most important events of the twentieth century, meeting with Robert Kennedy and Richard Nixon, advising Governor Ronald Reagan, writing for President Ford, serving as a campaign manager for a major U.S. senator’s reelection campaign, and writing speeches for a contender for the Republican nomination for president. Life in the volatile world of politics wasn’t always easy, however, and as a closeted gay man, Smith struggled to reconcile his private and professional lives. In this revealing memoir, Smith sheds light on what it takes to make it as a speechwriter in a field where the only constant is change. While bouncing in and out of the academic world, Smith transitions from consultantships with George H. W. Bush and the Republican caucus of the U.S. Senate to a position with Chrysler CEO Lee Iacocca. When Smith returns to Washington, D.C., as president and founder of the Freedom of Expression Foundation, he becomes a leading player on First Amendment issues in the nation’s capital. Returning at long last to academia, Smith finds happiness coming out of the closet and reaping the benefits of a dedicated and highly successful career.




Here All Along


Book Description

A renowned political speechwriter rediscovers Judaism, finding timeless wisdom and spiritual connection in its age-old practices and traditions. “Sarah Hurwitz was Michelle Obama’s head speechwriter, and with this book she becomes Judaism’s speechwriter.”—Adam Grant, New York Times bestselling author of Give and Take, Originals, and co-author of Option B After a decade as a political speechwriter—serving as head speechwriter for First Lady Michelle Obama, a senior speechwriter for President Barack Obama, and chief speechwriter for Hillary Clinton on her 2008 presidential campaign—Sarah Hurwitz decided to apply her skills as a communicator to writing a book . . . about Judaism. And no one is more surprised than she is. Hurwitz was the quintessential lapsed Jew—until, at age thirty-six, after a tough breakup, she happened upon an advertisement for an introductory class on Judaism. She attended on a whim, but was blown away by what she found: beautiful rituals, helpful guidance on living an ethical life, conceptions of God beyond the judgy bearded man in the sky—none of which she had learned in Hebrew school or during the two synagogue services she grudgingly attended each year. That class led to a years-long journey during which Hurwitz visited the offices of rabbis, attended Jewish meditation retreats, sat at the Shabbat tables of Orthodox families, and read hundreds of books about Judaism—all in dogged pursuit of answers to her biggest questions. What she found transformed her life, and she wondered: How could there be such a gap between the richness of what Judaism offers and the way so many Jews like her understand and experience it? Sarah Hurwitz is on a mission to close this gap by sharing the profound insights she discovered on everything from Jewish holidays, ethics, and prayer to Jewish conceptions of God, death, and social justice. In this entertaining and accessible book, she shows us why Judaism matters and how its message is more relevant than ever, and she inspires Jews to do the learning, questioning, and debating required to make this religion their own. “Searching for meaning in the ancient scripture and traditions of Judaism, Sarah Hurwitz takes us along on an enriching journey of discovery. In Here All Along, she explores her birthright as a Jew and finds timeless and valuable life lessons.”—David Axelrod, director of the University of Chicago Institute of Politics and former senior advisor to President Barack Obama




Speech-less


Book Description

New York Times Bestseller • From a former White House speechwriter comes a deliciously candid memoir about official Washington—a laugh-out-loud cri de coeur that shows what can happen to idealism in a town driven by self-interest. “[An] entertaining book about what goes on—or doesn’t—in Washington.” —American Spectator Despite being raised by reliably liberal parents, Matt Latimer is lured by the upbeat themes of the Reagan Revolution and, in the tradition of Mary Tyler Moore, sets off from the Midwest for the big city. Determined to “make it after all,” Matt daydreams of eradicating do-nothing boondoggleism and leading America to new heights of greatness. But first he has to find a job. Like an inside-the-Beltway Dante, Matt descends into Washington, D.C., hell, and snares a series of increasingly lofty—but unsatisfying—jobs with powerful figures on Capitol Hill. When Fate offers Matt a job as chief speechwriter for Secretary of Defense Donald Rumsfeld and Matt finds he actually admires the man (causing his liberal friends to shake their heads in dismay), his youthful passion is renewed. But Rummy soon becomes a piñata for the press, and the Department of Defense is revealed as alarmingly dysfunctional. Eventually, Matt lands at the White House, his heart aflutter with the hope that, here at last, he can fulfill his dream of penning words that will become part of history—and maybe pick up some cool souvenirs. But reality intrudes once again. More like The Office than The West Wing, the nation’s most storied office building is run by staffers who are in way over their heads, and almost everything the public has been told about the major players—Bush, Cheney, Rice, Rumsfeld, Rove—is wrong. Both a rare behind-the-scenes account that boldly names the fools and scoundrels, and a poignant lament for the principled conservatism that disappeared during the Bush presidency, Speech-less will forever change the public’s view of our nation’s capital and the people who joust daily for its power. Praise for Speech-less “Deft, surprising, darned entertaining.” —Christopher Buckley "It's a good read… quite frankly, the stories are funny!" —Pat Buchanan




Presidential Speechwriting


Book Description

The rise of the media presidency through radio and television broadcasts has heightened the visibility and importance of presidential speeches in determining the effectiveness and popularity of the President of the United States. Not surprisingly, this development has also witnessed the rise of professional speechwriters to craft the words the chief executive would address to the nation. Yet, as this volume of expert analyses graphically demonstrates, the reliance of individual presidents on their speechwriters has varied with the rhetorical skill of the officeholder himself, his managerial style, and his personal attitude toward public speaking. The individual chapters here (two by former White House speechwriters) give fascinating insight into the process and development of presidential speechwriting from Franklin D. Roosevelt’s administration to Ronald Reagan’s. Some contributors, such as Charles Griffin writing on Eisenhower and Moya Ball on Johnson, offer case studies of specific speeches to gain insight into those presidents. Other chapters focus on institutional arrangements and personal relationships, rhetorical themes characterizing an administration, or the relationship between words and policies to shed light on presidential speechwriting. The range of presidents covered affords opportunities to examine various factors that make rhetoric successful or not, to study alternative organizational arrangements for speechwriters, and even to consider the evolution of the rhetorical presidency itself. Yet, the volume’s single focus on speechwriting and the analytic overviews provided by Martin J. Medhurst not only bring coherence to the work, but also make this book an exemplar of how unity can be achieved from a diversity of approaches. Medhurst’s introduction of ten “myths” in the scholarship on presidential speeches and his summary of the enduring issues in the practice of speechwriting pull together the work of individual contributors. At the same time, his introduction and conclusion transcend particular presidents by providing generalizations on the role of speechwriting in the modern White House.