The Psychology of the Audience


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Making Sense of Television


Book Description

Taking the soap opera as a case study, this book explores the 'parasocial interaction' people engage in with television programmes. It looks at the nature of the 'active viewer' and the role of the text in social psychology. It also investigates the existing theoretical models offered by social psychology and other discourses. This second edition takes into account recent research work and theoretical developments in fields such as narrative psychology, social representation theory and ethnographic work on audiences, and look forward to the developing role of audience research. It will be an essential study for students and lecturers in social psychology and media studies.




Media Psychology


Book Description

This text tackles the traditional topics of media psychology--sex, violence, advertising--along with developmental aspects of media influence and the psychology of the audience. It examines specific media genres--news, sports, soaps, audience participation media, the internet -- and asks what light psychology can shed on the popularity of these genres and the response of their audiences.










The Psychology of Speech


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The Psychology of Public Speaking


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Psychology and Performing Arts


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Handbook of Language Analysis in Psychology


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Recent years have seen an explosion of interest in the use of computerized text analysis methods to address basic psychological questions. This comprehensive handbook brings together leading language analysis scholars to present foundational concepts and methods for investigating human thought, feeling, and behavior using language. Contributors work toward integrating psychological science and theory with natural language processing (NLP) and machine learning. Ethical issues in working with natural language data sets are discussed in depth. The volume showcases NLP-driven techniques and applications in areas including interpersonal relationships, personality, morality, deception, social biases, political psychology, psychopathology, and public health.




The Psychology of Pro-Environmental Communication


Book Description

The environment is part of everyone's life but there are difficulties in communicating complex environmental problems, such as climate change, to a lay audience. In this book Klöckner defines environmental communication, providing a comprehensive and up-to-date analysis of the issues involved in encouraging pro-environmental behaviour.