Retail Florist Manual


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Retail Florist


Book Description




Commercial Floristry


Book Description

This lavish book covers the full range of commercial techniques for the florist. It introduces basic terms and equipment, advises on conditioning and care of fresh materials, and explains the elements and principles of design. Examining various celebrations and occasions, it demonstrates classic and contemporary designs with step-by-step instructions and over 600 full-colour photographs.Topics covered include: Wedding designs - wired, tied, glued, foam holders; designs for both carrying and wearing. Tied designs - mixed flowers, modern textured, gift wrapping, aqua packaging, and designs made with frames and pre-bought frames. Funeral designs - tied, environmental, formal-based designs, loose open designs in a variety of foam frame shapes. Arrangements for traditional and modern designs - symmetrical and asymmetrical, parallel and using colour foam, in a range of containers and baskets. Function decorating - both venue and place of worship designs. Seasonal designs - Easter, Hallowe'en and Christmas. This inspiring book is based on current floristry training programmes that support students and working florists alike.Covers the full range of commercial techniques for the florist and gives advice on buying and storing flowers, design and colour and transporting displays.Demonstrates how to create a wide range of floral designs with step-by-step instructions.Lavishly illustrated with approximately 600 colour photographs.Sandra Adcock is a qualified teacher, a holder of the Society of Floristry's National Diploma in floristry and a fellow of the British Florist Association.




Flowers: the Complete Book of Floral Design


Book Description

A lavishly illustrated manual profiles more than eighty projects divided into classic and contemporary styles as one of the leading floral designers in the world today provides step-by-step instructions and techniques for creative floral arrangements. 15,000 first printing.




The Art of Wearable Flowers


Book Description

The Art of Wearable Flowers reveals the secrets to creating gorgeous floral accessories that you can wear. This guide book provides how-tos for 40 floral wearables, including an eye-catching succulent ring, gorgeous hyacinth hoop earrings, a fabulous petal necklace, and a luxurious headpiece, plus bracelets, corsages, headbands, and more. ,br>Renowned floral artist Susan McLeary shares this stunning collection of 40 flower- and plant-based designs that you can try out for yourself. • Each project includes an ingredients list, styling tips, and easy-to-follow instructions paired with step-by-step photographs. • This flower arrangement books gets the ultimate makeover to elevate every outfit with natural beauty • Filled with essential information on tools, design techniques, and plant care, making it easy to create these remarkable arrangements at home Featuring hundreds of inspiring photographs presented in a beautifully designed book, The Art of Wearable Flowers is a must-have accessory for any modern woman. Susan McLeary's expertise in styling flowers—combined with breathtaking photos of her signature arrangements—makes this a wonderful gift for the florist-frequenter. • Not your average flower book, this book is for anyone who wants to make a show-stopping appearance at a wedding, birthday party, or any special occasion • Great for brides (and as a bridal shower gift!), florists, crafters, flower gardeners, and flower stylists • Perfect those who loved Paper to Petal: 75 Whimsical Paper Flowers to Craft by Hand by Rebecca Thuss and Patrick Farrell, The Flower Recipe Book by Alethea Harampolis, Seasonal Flower Arranging by Ariella Chezar, and The Flower Chef by Carly Cylinder




Artistic Floral Design: Innovative Work from the American Institute of Floral Designers


Book Description

The American Institute of Floral Designers? and Wildflower.Media are proud to release "Artistic Floral Design 2020," a book that brings together some of today's most inspirational and creative floral creations from AIFD® designers around the world. The collaboration between Wildflower.Media and AIFD® has given the organization an opportunity to share a glimpse of the amazing work and talent of just a few of its almost 2000 members. This 120-page, full-color hardback showcases the innovative and unpublished original work of 24 accredited AIFD® designers. The publication celebrates selected designs that were chosen to fill the pages with art, education and beauty - as well as saluting all AIFD® members who are committed each and every day to fill the lives of many around the world with art and flowers.