Book Description

Discover the secrets successful businesses are using to double their profits, even in harsh economic times. The author Andrew Carter, successful entrepreneur and business marketing expert, unlocks his closely guarded secrets and reveals how to really grow your business in less than 30 days. The information is designed to turn your business (no matter how big or small) into a genuine wealth generating asset - one that allows you to earn more than you have been, whilst working less than you have been - so you can start living the lifestyle you want. You'll discover: - 4 unbreakable rules of great business success - stand out so far from all your competitors that customers naturally come to you - charge more for the same items as your competitors, yet actually attract their customers, as well as keeping your own, even when they start slashing their prices! - the simplest and easiest to implement strategies that will increase your bottom line profit dramatically, without increasing your workload - how you make more money with less customers and far less work - why price slashing doesn't work and how you can avoid it - how to have your customers coming back to you and spending more each time - and much more... "Smart retailers will survive and even thrive over this time. The skills these successful retailers possess is a skill set that can be learnt by any business owner ... this book concentrates on those areas." - Richard Evans, Executive Director, Australian Retail Association.