The Road to Success


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The Road to Recognition


Book Description

Ready to reap the rewards of recognition? You own a brand. Its name is your name. You need to take ownership of it and earn recognition as an expert in your field. There's no simple shortcut. But now there's a remarkably useful roadmap featuring: An A to Z guide packed with actionable advice for developing your personal brand and accelerating your professional success. 26 practical lessons to help you whether you're an entrepreneur, business leader, aspiring professional, creative, marketer or second careerist Insights from professionals who are reaping the rewards of recognition




Your Virtual Success


Book Description

The more virtual your business, the more flexible the hours, the lower the overhead, and the greater the profit potential. Your Virtual Success will help a cash-poor entrepreneur, a small business scrambling for expansion capital, an existing business seeking to improve profits, or an independent professional in any service business. Alan Blume's virtual model has resulted in large six-figure deals with people he's never met face to face--and never will-- and small sales that would never be profitable in a traditional business environment. In Your Virtual Success, he demystifies the cost-effective, leading-edge, Internet-based tools that are available to almost everyone, as long as you know what questions to ask and where to look. Your Virtual Success shows any entrepreneur, sole proprietor, partnership, or existing business how to: Leverage new Internet tools to grow your business faster and more profitably. Utilize free or low-cost online resources to hire, manage and expand your business. Rapidly create a new, work-from-home virtual business while minimizing the risks of a traditional startup.




Writing Production Music for TV


Book Description

"Writing Production Music of TV - The Road to Success is a complete guide for any composer interested in earning money writing music for television. Aimed at both the complete novice as well as the seasoned expert, Writing Production Music for TV leads you through the steps necessary to succeed in the music business: from finding music libraries, submitting music, joining a Performance Rights Organization, to understanding contracts, keeping organized, networking, and revealing how much money you can earn. This is the most important book you can read if you want to jump-start your career!" -- Back cover.




The Road Ahead


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In this clear-eyed, candid, and ultimately reassuring




Success


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From One Auction Buyer and Reseller To Another


Book Description

This edition is the easy-to-follow guide offers detailed and practical advice on successfully buying, consigning and e-commerce reselling of valuables and inventories through live regional auction houses. The book’s straightforward language introduces little known profit outlets and potential passive income streams and through the lucrative, fast-paced industry of auction buying and selling The content cuts through the traditional misconceptions surrounding auctions and simplifies the process of buying with the purpose of reselling exclusively for profit. ecommerce reselling, sales outlets and resources are explained in detail. Entrepreneurs and selling beginners seeking financial independence and freedom can easily grasp the hidden explosive income and passive goldmine potential auction houses may provide. The book stresses obstacles that author overcame in learning how to buy and sell knowledgeably. Proven strategies and steps create a blueprint for success for individuals seeking innovative primary and secondary sources of income. The author shares his experience and observations directly from the auction floor and behind the computer monitor. His online store sells rare books, fine art and collectibles. Auction houses have become a staple source for his operations to acquire inventory for e-commerce and passive income sales outlets. This edition concisely breaks down the elements of how regional auction houses operate. The book simply defines staple auction terms including appraisals, value estimations, bidding options, strategies and increments, previews and advance research, reserves, buyer and seller premiums, warranties, shipping and delivery options. An extensive database of website resources and references is included along with a glossary of relevant auction industry and online usage terms. The book stresses proven ecommerce sales strategies for reselling auction purchases. Emphasis is concentrated on optimizing selling exposure through major and innovative online ecommerce outlets including eBay, Amazon, Walmart and Facebook Marketplaces, Etsy, Craigslist and Barter Exchanges as well as direct selling vehicles such as consignment shops and estate liquidation services. eBay and Amazon’s proactive consumer marketing programs are showcased stressing their innovative seller promotional and marketing tools for success. Cultivating positive buyer feedback from even difficult customers is emphasized as critical to longevity and cultivating additional passive income ideas. Other distinctive chapters focus on selling precious metals, their derivative products and fine jewelry. “From One Auction Buyer and Reseller to Another” emphasizes how global Internet exposure, technological advances and easily employed live bidding applications have distinctly changed auctions and live auctioneers. Online bidding has radically expanded the worldwide base of auction participants and opened explosive new income opportunities. Broader participation has also introduced complicated ethical issues involving authenticity, non-paying and shill bidders, shared marketing data, sales tax legislation and collusion. The book’s clear and practical instruction empowers both novice and seasoned professional to maximize their selling potential. Dynamic opportunities continue to broaden. Vickers’ publication is an essential reference book for enabling individuals to expand their financial resources and destiny.




Stand Out


Book Description

Beat Your Competition - Increase Sales - Get More Customers in 90 Days Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan. In today’s technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner—no matter their skills or budget—how to create a simple, proven, and easy-to-follow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow! Stand Out includes clear, step-by step instructions opn how to: 1. Build a solid marketing foundation using the 5 M’s of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel 2. Launch a simple but powerful website that creates an ideal user experience 3. Complete a “Google 101” crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility 4. Create compelling content that speaks directly to your clients’ needs 5. Become a “digital citizen,” with tools to help you connect with your audience wherever they hang out online




Everything I Ever Needed to Know about Economics I Learned from Online Dating


Book Description

Conquering the dating market—from an economist’s point of view After more than twenty years, economist Paul Oyer found himself back on the dating scene—but what a difference a few years made. Dating was now dominated by sites like Match.com, eHarmony, and OkCupid. But Oyer had a secret weapon: economics. It turns out that dating sites are no different than the markets Oyer had spent a lifetime studying. Monster.com, eBay, and other sites where individuals come together to find a match gave Oyer startling insight into the modern dating scene. The arcane language of economics—search, signaling, adverse selection, cheap talk, statistical discrimination, thick markets, and network externalities—provides a useful guide to finding a mate. Using the ideas that are central to how markets and economics and dating work, Oyer shows how you can apply these ideas to take advantage of the economics in everyday life, all around you, all the time. For all online daters—and for anyone else swimming in the vast sea of the information economy—this book uses Oyer’s own experiences, and those of millions of others, to help you navigate the key economic concepts that drive the modern age.