Book Description
Table of Contents
Net Results
Author : Rick E. Bruner
Publisher : New Riders
Page : 424 pages
File Size : 31,10 MB
Release : 1998
Category : Business & Economics
ISBN :
The Science of Marketing
Author : Dan Zarrella
Publisher : Wiley
Page : 208 pages
File Size : 49,45 MB
Release : 2013-04-22
Category : Business & Economics
ISBN : 9781118138274
Book Description
Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results. The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques. Lists what time of day and what day of the week the most retweets occur Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links Describes how to avoid crowding your content The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.
The Science of Digital Marketing
Author : Gaurav Kanchan Gupta
Publisher : The Write Order Publication
Page : 219 pages
File Size : 21,69 MB
Release : 2024-06-27
Category : Business & Economics
ISBN : 8195964192
Book Description
'The Science of Digital Marketing' explains the What, How, Why, Where & Who of Digital Marketing in the most comprehensive way. The book has 4 major sections, which talk about 4 major pillars of Digital Marketing in today's world: 1. Search Engine Marketing (Google Ads); 2. Social Media Marketing (Facebook Ads); 3. Search Engine Optimization (SEO); and 4. Marketing Automation. Each of these sections give a detailed account of important aspects of these channels. The book provides an in-depth analysis of different factors and parameters that come together to run a successful Digital Marketing campaign. It talks about the working principles and the importance of each of these channels, their campaign structure, audience targeting, budget and bidding strategy, different campaign objectives and ad format supported by them, and so on. The Science of Digital Marketing is an interactive book full of visual images, infographics, tables and illustrations. This should make the read all the more fun while delivering the desired learning in the most accurate form. Happy Learning!
Web Marketing For Dummies
Author : Jan Zimmerman
Publisher : John Wiley & Sons
Page : 367 pages
File Size : 42,81 MB
Release : 2009-01-06
Category : Business & Economics
ISBN : 0470451408
Book Description
By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success. In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You’ll also discover how to: Craft an online marketing plan, set site goals, and define your market Uncover what makes an effective online storefront and what your site must offer to encourage shoppers Use e-mail marketing effectively and spread the word via e-newsletters Safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site Track site activity with Web analytics, interpret sales statistics, and determine where problems originate Take advantage of search engines where you can submit your site for free Encourage visitors to come back and find subscribers for your online newsletter Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. Web Marketing For Dummies, 2nd Edition makes it easy!
Web Marketing All-in-One For Dummies
Author : John Arnold
Publisher : John Wiley & Sons
Page : 1003 pages
File Size : 26,20 MB
Release : 2012-07-12
Category : Business & Economics
ISBN : 1118281675
Book Description
Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.
Web Marketing All-in-One Desk Reference For Dummies
Author : John Arnold
Publisher : John Wiley & Sons
Page : 970 pages
File Size : 21,43 MB
Release : 2009-03-23
Category : Business & Economics
ISBN : 0470413980
Book Description
Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: Establishing a Web Presence Search Engine Optimization Web Analytics E-Mail Marketing Blogging and Podcasting Social Media Marketing Online Advertising & Pay-Per-Click Mobile Web Marketing Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to Maximizing Internet potential for your business and ranking high in searches Tracking how your ads, pages, and products perform Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read Creating a blog or podcast that helps you connect with clients Using social media outlets including StumbleUpon, Facebook, and Twitter Leveraging mobile technology Generating traffic to your site and writing ads that get clicks Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.
The Science Of Web Marketing
Author : Craig Zarn
Publisher :
Page : 128 pages
File Size : 23,90 MB
Release : 2021-08-16
Category :
ISBN :
Book Description
This book will give you just a few ideas, the resources and hopefully even the motivation to get started making lots of money online. In this book, the author will give you 50 tried and tested ideas for making money online. These are ways that the author has personally used himself to make money online and others are methods that he has seen other people or businesses use very successfully. Either way, they'll work if you put in the required action to get started and stick to it until you achieve the results that you want. Education sets a brilliant foundation for success; however, it is through applying what you learn that you truly expedite strategic web marketing success. Enjoy this fast, fun, and strategic guide to online marketing. Learn, apply, optimize, share, grow, and love what the web can do for you.
Digital and Social Media Marketing
Author : Nripendra P. Rana
Publisher : Springer Nature
Page : 337 pages
File Size : 40,1 MB
Release : 2019-11-11
Category : Business & Economics
ISBN : 3030243745
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Internet Marketing Research: Theory and Practice
Author : Lee, Ook
Publisher : IGI Global
Page : 272 pages
File Size : 18,15 MB
Release : 2000-07-01
Category : Business & Economics
ISBN : 1930708890
Book Description
Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.
The Science of Why
Author : D. Forbes
Publisher : Springer
Page : 256 pages
File Size : 45,91 MB
Release : 2015-07-13
Category : Performing Arts
ISBN : 1137502045
Book Description
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
