The Secret Power of Paid Advertising: How Anyone (Including You!) Can Get the Attention of Millions with Social Media Marketing on Facebook, Youtube &


Book Description

If you have plan on Social Media Marketing and want to do paid advertisement to get the highest possible outcome, then keep reading... Social media advertising is the next big thing for brand awareness and promotion in 2019. 2019 is the time to embrace the change in the world of social media advertising and move with the tide. It is clear that paid social media advertising is offering incredible advantages to business, so if your business doesn't use paid advertising, then you should go for it as soon as possible. Could you be one of them? You see, most of the social media marketers make some mistakes on their strategy. They don't do paid advertisement which is must for getting success in this sector. Because, to some people, social media advertising is still just a buzzword that has no practical advantage. But according to social media marketers and specialists this is the most effective way to enhance your business. In this book you will get - Importance of paid advertisement in social media marketing Advertising methods on Facebook, Instagram, Youtube. How to manage and monitor paid ads. Copywriting for social media ads. Strategies of setting the budget of advertisement. How to manage and monitor paid ads. How to make creative ads on different platforms. How to get more audience for your ads. Benefit of hashtags. Strategies of setting the budget of advertisement And much, much more! Much of this advice goes against some social media advertising myths. In fact some of them sounds very complex. But time and again, the data shows that it works. Even applying one or two things inside could result in an evolutionary success in your business. So if you want to avoid all the backdated thoughts and ideas then be the topper of the social media marketers, click "add to cart"!




One Million Followers, Updated Edition


Book Description

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.




Digital and Social Media Marketing


Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.







Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)


Book Description

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking




Twitter Power


Book Description

Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.




To Make Men Free


Book Description

From the New York Times bestselling author of Democracy Awakening, “the most comprehensive account of the GOP and its competing impulses” (Los Angeles Times) When Abraham Lincoln helped create the Republican Party on the eve of the Civil War, his goal was to promote economic opportunity for all Americans, not just the slaveholding Southern planters who steered national politics. Yet, despite the egalitarian dream at the heart of its founding, the Republican Party quickly became mired in a fundamental identity crisis. Would it be the party of democratic ideals? Or would it be the party of moneyed interests? In the century and a half since, Republicans have vacillated between these two poles, with dire economic, political, and moral repercussions for the entire nation. In To Make Men Free, celebrated historian Heather Cox Richardson traces the shifting ideology of the Grand Old Party from the antebellum era to the Great Recession, revealing the insidious cycle of boom and bust that has characterized the Party since its inception. While in office, progressive Republicans like Teddy Roosevelt and Dwight Eisenhower revived Lincoln's vision of economic freedom and expanded the government, attacking the concentration of wealth and nurturing upward mobility. But they and others like them have been continually thwarted by powerful business interests in the Party. Their opponents appealed to Americans' latent racism and xenophobia to regain political power, linking taxation and regulation to redistribution and socialism. The results of the Party's wholesale embrace of big business are all too familiar: financial collapses like the Panic of 1893, the Great Depression in 1929, and the Great Recession in 2008. With each passing decade, with each missed opportunity and political misstep, the schism within the Republican Party has grown wider, pulling the GOP ever further from its founding principles. Expansive and authoritative, To Make Men Free is a sweeping history of the Party that was once America's greatest political hope -- and, time and time again, has proved its greatest disappointment.




Social Media Marketing For Dummies


Book Description

The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.




What the Plus! Google+ for the Rest of Us


Book Description

Go-to guide for mastering Google+




Scientific Advertising


Book Description