Author : Tim Ambler
Publisher : FT Press
Page : 248 pages
File Size : 15,87 MB
Release : 2000
Category : Business & Economics
ISBN :
"The Silk Route to International Marketing" presents a new model for international marketing that encompasses every aspect of successful international marketing. Relevant to small businesses and global organizations alike, this book covers planning, decision making and implementation.
Author : James A. Millward
Publisher : Oxford University Press
Page : 169 pages
File Size : 45,34 MB
Release : 2013-04-26
Category : History
ISBN : 0199782865
The Silk Road: A Very Short Introduction is a new look at an ancient subject: the silk road that linked China, India, Persia and the Mediterranean across the expanses of Central Asia. James A. Millward highlights unusual but important biological, technological and cultural exchanges over the silk roads that stimulated development across Eurasia and underpin civilization in our modern, globalized world.
Author : Kiefer Lee
Publisher : Oxford University Press
Page : 605 pages
File Size : 25,79 MB
Release : 2012-03-29
Category : Business & Economics
ISBN : 0199609705
'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
Author : Michael Baker
Publisher : Routledge
Page : 684 pages
File Size : 45,45 MB
Release : 2008-09-10
Category : Business & Economics
ISBN : 1136356843
The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Author : S. Jayachandran
Publisher : Excel Books India
Page : 528 pages
File Size : 38,50 MB
Release : 2004-05
Category : Marketing
ISBN : 9788174463623
This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.
Author : François Vellas
Publisher : Bloomsbury Publishing
Page : 330 pages
File Size : 48,34 MB
Release : 2016-01-07
Category : Business & Economics
ISBN : 1349274860
Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way tourism firms operate, the impact and influence of environmental awareness, human resource strategy and service quality on tourism marketing. Finally, it presents the strategic responses of each of the sub-sectors - hospitality, air transport, tour operation, travel agency and the tourism destination - to the pressures of the changing tourism industry. The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector.
Author : Çağrı Haksöz
Publisher : CRC Press
Page : 327 pages
File Size : 10,29 MB
Release : 2011-12-21
Category : Business & Economics
ISBN : 1466551275
Historically important trade routes for goods of all kinds for more than 3000 years, the Silk Road has once again come to prominence. Managing Supply Chains on the Silk Road: Strategy, Performance, and Risk present emerging supply chain practices from the Silk Road regions that include China, Hong Kong, India, Pakistan, Iran, Central Asia, Lebanon,
Author : Pervez Ghauri
Publisher : McGraw Hill
Page : 659 pages
File Size : 22,47 MB
Release : 2021-08-16
Category : Business & Economics
ISBN : 1526848600
In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.
Author : Tim Winter
Publisher : Oxford University Press
Page : 281 pages
File Size : 45,22 MB
Release : 2022
Category : History
ISBN : 0197605052
"Evocative and enigmatic, the Silk Road occupies a unique place in contemporary culture and international affairs. Across the world, it has captured the imagination as a story of camel caravans crossing desert and mountain, of precious goods moving between East and West, and of ideas, religions and technologies migrating across land and sea. As China seeks to "revive" the Silk Roads for the twenty-first century, this compelling, yet poorly understood, narrative of history now serves as a platform for building trade, diplomatic, infrastructure and geopolitical connections. "The Silk Road: Connecting Histories and Futures" is the first book to critically investigate the merits and problems of this fabled geocultural narrative of history, and map out the role it plays in international affairs. Four thematic sections trace its rise to global fame as a domain of scholarship and foreign policy, a celebration of peace and internationalism, and how it created dreams of exploration and grand adventure. China's Health Silk Road and civilizational politics are among the themes discussed that open up the Silk Roads as a space for critical enquiry"--
Author : Masaaki Kotabe
Publisher : SAGE
Page : 569 pages
File Size : 21,3 MB
Release : 2009-01-05
Category : Business & Economics
ISBN : 1446206734
Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced and promises to be an essential addition to the study of this critical subject area. In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
