Author : Robert I. Berkman
Publisher : Information Today, Inc.
Page : 316 pages
File Size : 17,74 MB
Release : 2004
Category : Business & Economics
ISBN : 9780910965668
Provides information on ways to identify and evaluate online business information sources and finding company and industry data on the Internet.
Author : Celia Ross
Publisher : American Library Association
Page : 202 pages
File Size : 50,66 MB
Release : 2013
Category : Business & Economics
ISBN : 083891084X
In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and libraries are at the heart of a growing need to research business questions.
Author : Paula Berinstein
Publisher : Information Today, Inc.
Page : 284 pages
File Size : 36,91 MB
Release : 2003
Category : Business & Economics
ISBN : 9780910965651
This practical guide shows researchers how to tap the Internet for statistics about companies, markets, and industries; how to organize and present statistics; and how to evaluate them for reliability.
Author : Peter Firestein
Publisher : Sterling Publishing Company, Inc.
Page : 308 pages
File Size : 27,94 MB
Release : 2009
Category : Business & Economics
ISBN : 9781402762468
Reputation matters now more than ever. Public opinion in the wake of the financial meltdown has revealed the publics abiding mistrust of corporations and the executives who run them. Scrutiny from the internet and 24-hour cable TV offers companies no place to hide; so they must proactively seek the confidence of their shareholders and the public. In todays economy, reputation is a prime factor in a corporations bottom line. Via its groundbreaking Seven Strategies of Reputation Leadership, Crisis of Character offers a fail-proof way for executives to immunize themselves and their companies against the breakdowns that can happen to even the most prominent organizations. Using real-life examples (from Merck and Citigroup to Hewlett-Packard and Coca-Cola), Crisis of Character presents concrete ways executives can shape the internal corporate culture to support their business interests. This books many stories vividly illustrate how corporate strategy must shift to deal effectively with globalization and the new environmental and human rights standards that come with it. Crises of Character offers invaluable advice to anyone who operates in the public sphere and who understands that reputation is the key to survival.
Author : Mick Blowfield
Publisher : Oxford University Press
Page : 390 pages
File Size : 43,60 MB
Release : 2013
Category : Business & Economics
ISBN : 0199642982
Climate change, the resource constrained economy, and sustainability in general are amongst the hottest and most problematic topics for contemporary businesses. This book provides a comprehensive overview of how the world's sustainability challenges are affecting and being affected by business.
Author : Bonita Kolb
Publisher : Routledge
Page : 290 pages
File Size : 41,93 MB
Release : 2008-09-10
Category : Business & Economics
ISBN : 1136379606
'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions. Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies. 'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments.
Author : Diego Machuca
Publisher : Bloomsbury Publishing
Page : 763 pages
File Size : 27,47 MB
Release : 2018-01-25
Category : Philosophy
ISBN : 147251436X
Skepticism: From Antiquity to the Present is an authoritative and up-to-date survey of the entire history of skepticism. Divided chronologically into ancient, medieval, renaissance, modern, and contemporary periods, and featuring 50 specially-commissioned chapters from leading philosophers, this comprehensive volume is the first of its kind. By exploring each of the distinct traditions and providing expert insights, this extensive reference work: - covers major thinkers such as Sextus Empiricus, Cicero, Descartes, Hume, Spinoza, and Wittgenstein. - acknowledges the influence of ancient skeptical traditions on later philosophy and explains why it is still a fertile topic of inquiry among today's philosophers and historians of philosophy. - analyzes various forms of skepticism including Pyrrhonian, Academic, religious, moral, and neo-Pyrrhonian. - addresses issues in contemporary epistemology and indicates new directions of study. Skepticism, a driving force in the history of philosophy, remains at the center of debates in ethics, philosophy of religion, epistemology, and the philosophy of mind. Skepticism: From Antiquity to the Present is an essential point of reference for any student, researcher, or practitioner of philosophy, presenting a systematic and historical survey of this core philosophical topic.
Author : Ralph O. Muncaster
Publisher :
Page : 0 pages
File Size : 42,26 MB
Release : 2002
Category : God
ISBN : 9780736904520
Muncaster shares his fascinating journey from churchgoing childhood to atheism to the search that led him to Christ. He reveals the hard questions he asked and the evidence he found in support of God's existence.A
Author : Robert Plotkin
Publisher : Stanford University Press
Page : 281 pages
File Size : 47,6 MB
Release : 2009
Category : Law
ISBN : 0804756996
The Genie in the Machine examines how computers are being used to automate the process of inventing, and explains the steps that high-tech companies, patent lawyers, inventors, and consumers should take to thrive in the upcoming Artificial Invention Age.
Author : Jay Conrad Levinson
Publisher : Morgan James Publishing
Page : 349 pages
File Size : 48,90 MB
Release : 2021-10-05
Category : Business & Economics
ISBN : 1631956248
Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: “How can we make this book unique?” After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ideas that they think can be a business. Where does it all begin? That’s a simple answer: with a strong foundation of Guerrilla Marketing. Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today’s Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits. They also offer a FREE companion course to help entrepreneurs continue to build their rock-solid Guerrilla Marketing foundation. In the companion course, Jason and Merrilee dive deeper with video tutorials, exercises, and the tools entrepreneurs need to build that crucial foundation from which their Guerrilla Marketing success will be born. Guerrilla Marketing also contains 70+ free online tools for small businesses. Jason and Merrilee are continuing Jay Conrad Levison’s unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one’s SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.
