Author : David Howell
Publisher : Harriman House Limited
Page : 116 pages
File Size : 15,71 MB
Release : 2012
Category : Business & Economics
ISBN : 1908003227
Small Business.
Author : Wenxian Zhang
Publisher : World Scientific
Page : 338 pages
File Size : 29,31 MB
Release : 2010
Category : Business & Economics
ISBN : 9814291471
Chinese-English company name index -- Company-industry index -- Industry-company index -- Introduction -- A guide to the top 100 companies in China -- List of abbreviations -- List of contributors -- About the editors.
Author : Greg Simpson
Publisher : Harriman House Limited
Page : 71 pages
File Size : 31,91 MB
Release : 2012-09-19
Category : Business & Economics
ISBN : 1908003332
Put your lunch hour to use and learn how to create, manage and execute your own bespoke PR campaign in just ten days. - Get to grips with what makes a good story, learn how to contact journalists and build working relationships that get stronger with each new story. - Discover how to craft a press release, how to weave in your key messages and how to ensure that what you are doing with your PR is contributing to your overall marketing strategy. - Unlock the secrets of the professionals by spending a day in both camps - the journalist and the PR consultant. - Find out what it takes to give your story the edge above the hundreds of others competing for attention. - Listen in on a PR consultant's meeting with a key client so that you can understand the processes that are put in place and the strategies that are debated between client and consultant to ensure that every opportunity is flushed out, examined and maximised. - Hear case studies from small businesses that share the highs and lows of their own public relations campaigns so that you do not make the same mistakes. Let the author, who has over a decade of experience in running PR campaigns for everyone from multinational PLCs to not for profit organisations and start-up businesses, guide you through the same process that he uses to create professional and hugely effective PR campaigns. Learn how to create a PR campaign that delivers measurable, strategic results for your business and that allows you to refine and improve it every time you return to it. Create a PR strategy that evolves with your business and fits in with the way you work. Learn how to delegate tasks to individuals within your own team and what to outsource to the professionals. Discover how to get your story to stand out from the crowd through the use of clever photography - begin to 'think in pictures' as you learn how to become an asset to your target media. Set measurable goals and begin to evaluate the success of your campaign right from the beginning, arming yourself with information on what works or your business and what approach works best for you as the new head of PR in your business. Have fun! PR offers a huge variety of ways for you to communicate with your target audience. Discover inspirational ideas that will have you raring to go with your own PR campaign and all in the space of ten hours.
Author : Michelle Ree
Publisher : Booksurge Publishing
Page : 0 pages
File Size : 26,47 MB
Release : 2009-07-15
Category : International business enterprises
ISBN : 9781439228302
"In Where East Eats West, Goodman uses his unparalleled China experience to boil down the China business basics into fun, easy-to-digest lessons and ready-to-serve actions so you can steer clear of making China-rookie mistakes."--page [4] of cover.
Author : Richard S. Ruback
Publisher : Harvard Business Review Press
Page : 220 pages
File Size : 45,12 MB
Release : 2017-01-17
Category : Business & Economics
ISBN : 1633692515
An all-in-one guide to helping you buy and own your own business. Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success. But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a "dull" business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Author : Joanne Dewberry
Publisher : Harriman House Limited
Page : 97 pages
File Size : 36,67 MB
Release : 2012-07-30
Category : Business & Economics
ISBN : 190800343X
The UK handmade market is currently riding high as our attitudes to shopping and the products we want to buy are changing. With this change comes a new wave of manufacturers - small, local and talented. If you are a producer of handmade products, or you have a craft hobby and are thinking about taking the next step and wondering how to do it, then this book has the answers. In it you will find out: - How to turn your hobby into a small business - Where to sell your products, both on and offline - How to price your products - How to develop a unique and recognisable brand - Where to start with visual merchandising - How to use social media to market your business This book not only takes you through these points in no-nonsense plain English, but also has quirky craft activities to complete along the way. Jam-packed with top hints and tips from real-life crafty small business owners in the know, this book is essential reading for anyone looking to craft their way to success!
Author : Larry Herzberg
Publisher : Stone Bridge Press
Page : 266 pages
File Size : 24,45 MB
Release : 2013-11-18
Category : Travel
ISBN : 1611725526
This updated edition of the best-selling travel guide to China is your ticket to the trip of a lifetime. Compact, affordable, reliable, a delight to read—these qualities are what has made China Survival Guide so popular with first-time and seasoned China travelers. This third edition has a brand new section on train travel, plus updates and fresh recommendations. Includes practical strategies for lodging, walking, haggling, medical and bathroom emergencies, etiquette, crowds, and learning the twin arts of patience and persistence.
Author : Laura Rigney
Publisher : Brightword Publishing
Page : 106 pages
File Size : 23,36 MB
Release : 2011-06
Category : Business & Economics
ISBN : 0857190415
The definitive guide to pitching your products to high street buyers. It covers everything from your pitching preparation right through to tips for ensuring your product remains on their shelves.
Author :
Publisher : Harriman House Limited
Page : 82 pages
File Size : 26,78 MB
Release : 2012-08-28
Category : Business & Economics
ISBN : 0857192280
Blackberry Business Bites offer the best in business guidance from authors who are leading experts in their fields. The six chapters in this Blackberry Business Bites collection are taken from the Business Bites series. Included are chapters from: Twitter Your Business by Mark Shaw Finance for Small Business by Emily Coltman Successful Selling for Small Business by Jackie Wade The Small Business Guide to China by David Howell Contracts for Your Business by Charles Boundy The Small Business Guide to Apps by David Howell The full editions of these books are available to buy in print and eBook editions from Brightword Publishing (www.brightwordpublishing.com), online retailers and good business bookshops.
Author : Jackie Wade
Publisher : Harriman House Limited
Page : 149 pages
File Size : 43,17 MB
Release : 2011
Category : Business & Economics
ISBN : 1908003197
Every new business owner and aspiring entrepreneur will face one common challenge as they set out on their exciting journey - SALES; finding the right customers and getting them to part with their cash and buy. Like anything in life, you can do this the hard way or the easy way. You can delay, procrastinate, and wait for the telephone to ring or for business to come through the door. It may happen, but then again it may not! Alternatively, you can take control and get proactive - get selling and get SALES. In a cluttered, noisy marketplace, it's not necessarily about the best, newest or most exciting product in town; it's much more about connecting with the right customers, getting your message across with clarity and pizzazz and then helping people to take action with you and buy. Otherwise, stalemate, stagnation or decline - no sales, no customers, no business! Successful Selling for Small Business will: - help you 'get' sales; - help you develop a logical, 'can-do' approach to selling which fits your values, your business, you; - give you a sales habit or process for life, not just a quick fix; - demystify the selling process and remove any negative myths or perceptions; - help you grow your business and achieve your personal goals and ambitions. Successful Selling for Small Businesses is a straight-talking, jargon-free book which will help you get sales easily, effectively and ethically! No tricks, no gimmicks, no con jobs!
