The Survey of College Athletics Department Advancement & Fundraising Efforts


Book Description

This study, based on data from 56 colleges, looks closely at fundraising and advancement efforts run by athletics departments themselves. The study reports on the size and dimensions of these efforts, including data on budgets, staffing levels and salaries. The data is broken out for Division 1, Division 2 and Division 3 colleges, and for public and private colleges, by enrollment and type of college. The report covers personnel and salaries, costs and results, as well as detailed data on the effectiveness of various fundraising channels and methods including use of blogs for campaigns, email campaigns, brick campaigns, use of YouTube, Vimeo , Facebook, Google+, Twittter and other social media. The study presents precise data on the impact of booster clubs, the results from selling facility naming rights, and of efforts to raise funds from former athletes who went to the college. The study also looks at the state of relations between the general college advancement office and the advancement offices of athletic departments, as well as at how athletic departments evaluate their fundraising efforts. Other issues include a look at the use of fundraising consultants, the structure of incentives for giving and the use of rewards for donors, among other issues.




The Survey of College Offices of Advancement or Fundraising, 2013 Edition


Book Description

This 220+ page report gives detailed data on institutional advancement or fundraising offices in higher education, including coverage of budgets, staffing, office space and salaries, favored fundraising techniques, and the overall thrust and dimensions of the fundraising effort, including data on live auctions, telethons, bequests, raffles, facility-naming gifts, the annual fund campaign and other efforts. The study includes details on the number of pieces mailed in direct mail efforts, views on the usefulness of blogs, YouTube, Twitter, Facebook and other internet tools for college fundraising, and precise information on the total cost structure for fundraising efforts. In addition the report covers open rates on email campaigns, use of merit-based pay, use of fundraising consultants and related spending, sources of funding for the advancement office, means of rewarding or incentivizing donors, trends in raising money from faculty and staff and more.




Institutional Advancement


Book Description

Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.




Survey of College Sports Stadium Redesign Efforts


Book Description

This 175-page study is based on detailed data from more than 50 American colleges, 35 of which participate in Division 1 sports. Some of the participants include William & Mary, Georgetown, the University of Nevada, the University of Michigan, the University of Mississippi and many others. The report gives highly detailed data about how colleges have renovated their stadiums and what their renovation plans are for the future. The highly specific data in the report covers recent spending on video screens, scoreboards, playing turf, locker rooms, weight rooms, luxury boxes and other VIP seating, energy saving technology, field lighting, heating and air conditioning, parking, stadium ramps, insulation, roofing and flooring, artwork and statues, "halls of fame," restrooms, concessions, press boxes, office and classroom space and many other facets of college sports stadiums. The study also gives detailed spending data on overall capital spending related to stadiums and plans for the future.




Sports Fundraising


Book Description

Sports Fundraising focuses on the particular challenges of fundraising in intercollegiate and interscholastic sport, as well as youth sport organizations. The book is designed to help students develop the professional skills that they will need for a successful career in sports or education administration. Packed with real-life case studies and scenarios, the book offers a step-by-step guide to the effective planning, communication, implementation and management of sports fundraising projects, and introduces the most important issues in contemporary sports fundraising. This is an essential course text for any athletic or sport fundraising course, and an invaluable reference for all professional fundraisers working in sport or education.




Administration of Intercollegiate Athletics


Book Description

Some of the most experienced professionals in athletics administration share their expertise in what it takes to navigate an increasingly complex sports landscape and successfully manage a collegiate athletics department.




Fundraising for Sport and Athletics


Book Description

Most athletic organisations (youth, junior, high school, Olympic, and a large number of college programs) have insufficient finances to meet operational need, and personnel must learn to proactively address resource deficiencies. This book expands upon the foundation of fundraising information and strategies offered in the first edition. This book includes the most recent fundraising models and focuses on more practical and comprehensive applications of fundraising administration. Additionally, the discussion of fundraising programs has been expanded to include all aspects of the fundraising campaign. Whether you are an undergraduate or graduate student studying sport management, athletic administrator running any level sport program, or program coordinator developing your own fundraising effort, this 2nd Edition contains the ideal mix of fundraising theory and practice that will enable your future or current fundraising endeavours.




Contemporary Sport Management


Book Description

Contemporary Sport Management, Fifth Edition With Web Study Guide, provides students with an overview of sport management by presenting extensive discussions of the foundational aspects of the profession and current topics from the field. The fifth edition continues to engage students with a full-color format and an integrated web study guide. The text also discusses the role of social media in revolutionizing the industry and the significance of sport as an international institution. Students will learn the relevance of legal, sociocultural, historical, political, and psychological concepts to the management of sport; the professional skills and attitudes of successful sport managers; and ways in which the globalization of sport continues to affect sport management professions. One of the top-selling textbooks in the field, the fifth edition retains many of its popular learning tools for students and also offers several key additions: • Social media sidebars in every chapter prepare future sport managers to confront some of the unique challenges and opportunities of this growing phenomenon. • Professional profiles containing a biography, Q&A, and associated web study guide activity allow students to gain realistic views into the roles of sport managers. • Enhanced ancillaries include a new image bank and chapter quizzes compatible with learning management systems to further support classroom instruction and testing. • A student web study guide now contains more than 171 fully integrated activities to provide opportunities for real-world application. • A retrospective from cofounding editor Janet Parks illustrating how the outstanding roster of contributors has been a hallmark of this title from the beginning. The text also contains a variety of updated learning tools, including international sidebars with associated activities, a timeline, ethics and critical thinking sections, a running glossary, chapter objectives, end-of-chapter reviews, and references to help students stay engaged with the material and understand key concepts and terms. In addition, the web study guide (WSG) contains multiple interactive learning experiences that assist students in retaining the information. Each chapter of the text includes several cross-references to the WSG, allowing students to take advantage of the following features: • Professional profile activities encourage students to test their expectations of the challenges that sport industry professionals face on a daily basis. • Job announcement activities demonstrate the skills that prospective employers seek in particular sport settings. • Web searches point students to the vast amount of information available online. • Portfolio activities help students reflect on questions related to the critical thinking and ethics sections of each chapter. Upon completion of the activities, students will have constructed a portfolio of their reflections on issues they might face as future sport management professionals. • Learning in Action activities help students understand and apply the concepts covered in each chapter. With 20 chapters written by 44 expert contributors, Contemporary Sport Management, Fifth Edition, begins with an overview of the field and historical aspects of the industry. Next, the attributes of effective and professional sport managers and the relevance of managerial and leadership concepts applied to sport management are discussed. In part II, students learn about the major settings in which sport management professionals work today, including professional and amateur sport management sites, sport management agencies, and sport tourism venues. Part III offers information on key functional areas of sport management, such as marketing, communication, finance and economics, and facility and event management. In part IV, readers examine current challenges in the profession, such as issues related to consumer behavior, law, sociology, globalization, and the importance of continuing sport management research. The updated and enhanced fifth edition of Contemporary Sport Management offers a varied and dynamic learning package to assist readers in understanding the many opportunities and challenges in the sport management field. From historical foundations and future directions to current issues and professional skill sets, this popular textbook continues to inform and inspire up-and-coming professionals to have a positive influence on the management of sport.




Effective Leadership at Minority-Serving Institutions


Book Description

Strong, effective, and innovative leadership is critical for institutions of higher education, especially for Minority-Serving Institutions (MSIs). Indeed, research and examples have shown leadership instability among some types of MSIs, while discussions and research on effective leadership for other MSIs is noticeably absent from the extant literature. In this volume, noted experts, researchers, and leaders discuss opportunities and challenges for leadership across the full range of MSIs, while creating a dialogue on leadership models and best practices. Chapters explore issues at Historically Black Colleges and Universities (HBCUs), Hispanic Serving Institutions(HSIs), Tribal Colleges and Universities (TCUs), and Asian American and Native American Pacific Islander Serving Institutions (AANAPISIs). This book helps higher education and student affairs scholars and administrators unpack contemporary leadership issues and strategies, and synthesizes best practices to help MSI leaders increase the effectiveness and sustainability of their institutions.




International Perspectives on the Management of Sport


Book Description

International Perspectives on the Management of Sport is the first multi-contributed book that addresses the various aspects of sport management by some of the most brilliant experts throughout the world. Drawing on the knowledge of international sport management gurus, this book provides cutting-edge ideas from those at the forefront of the industry. A particular emphasis is placed on the rapidly evolving fields of Organizational Theory and Economic Policy and their relation to sport. Contributors include Wladimir Andreff, Laurence Chalip, Jean-Loup Chappelet, Packianathan Chelladurai, Rodney Fort, Bill Gerard, Dennis Howard, Trevor Slack and many others.