Author : Steve Stoute
Publisher : Avery
Page : 322 pages
File Size : 20,83 MB
Release : 2012-08-07
Category : Business & Economics
ISBN : 1592407382
Traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America."--
Author : Kerry Segrave
Publisher : McFarland
Page : 216 pages
File Size : 29,25 MB
Release : 2005-09-14
Category : Social Science
ISBN : 0786423943
The suntan experienced a profound change in the last century. Considered a mark of the lower class for hundreds of years, tanning became a fad in the early 1920s and remains popular today. The tan, though, was much more than a matter of fashion,enjoying at first a boost from the medical establishment. Opinions ranging from hard science to quackery lauded the suntan as something of a panacea. Near the end of World War II, however, researchers increasingly warned against the hazards of overexposure to the sun, and a large new industry developed--sunscreen. Americans' current paradoxical obsession with the tan developed almost entirely from the conflicting rays of twentieth century thought. This history examines the twentieth century suntan as a social and scientific phenomenon. Beginning with the years 1900-1920, it debunks the myth that changing attitudes toward the tan sprang largely from the world of fashion. Initial pro-tanning medical hype, emerging negative opinions of sunbathing near the middle of the century, the development of sunscreens, the debate over sunscreen efficacy, and the sunless tan are all covered here. Numerous pictures demonstrate changing perceptions of the suntan, displaying advertisements for products that promoted, prevented or healed tans.
Author : John Kenney
Publisher : Simon and Schuster
Page : 336 pages
File Size : 46,18 MB
Release : 2013-10
Category : Fiction
ISBN : 1451675550
Struggling with encroaching middle age, advertising agent Finbar Dolan is forced to cancel his Christmas plans to tackle a last-minute assignment, only to learn that his estranged father has taken ill and that his siblings are unwilling to help.
Author : Peter Dahlgren
Publisher : SAGE Publications Limited
Page : 224 pages
File Size : 14,17 MB
Release : 1992-03-18
Category : Language Arts & Disciplines
ISBN : 9780803986718
In counterpoint to conventional examinations of images of journalism which tend to concentrate on its informational role in the political process, this book provides a lively analysis of journalism in its other guise - as entertainment. In a series of interrelated studies, the authors examine the theoretical problems in assessing popular journalism and consider common examples of its manifestations - its relationship to media stars, the coverage of sport, and the presentation of news in a `popular' form.
Author : Rob Kenner
Publisher : Simon and Schuster
Page : 464 pages
File Size : 25,72 MB
Release : 2022-03
Category : Biography & Autobiography
ISBN : 1982140305
"The first in-depth biography of Nipsey Hussle, the hip hop mogul, artist, and activist whose transformative legacy inspired a generation with his motivational lyrics and visionary business savvy-before he was tragically shot down in the very neighborhood he was dedicated to building up"--
Author : Kevin Liles
Publisher : Simon and Schuster
Page : 257 pages
File Size : 32,36 MB
Release : 2005-09-27
Category : Biography & Autobiography
ISBN : 1416510486
Kevin Liles rose from intern to president of Def Jam Records in only nine years. Today, at age thirty-seven, he is executive vice president of the Warner Music Group and has helped discover and direct the careers of stars such as Jay-Z and Ludacris. Liles' meteoric climb from urban street kid with hip-hop aspirations to one of the most successful and influential executives in the music industry is far more than a rags-to-riches story. It is a tribute to Liles' incredible work ethic, wisdom and confidence in doing his thing his way -- the hip-hop way. "Every real success story in hip hop comes down to the same thing: someone who finds the will, focus and drive to achieve," Liles writes in Make It Happen: The Hip-Hop Generation Guide to Success. "It doesn't matter if you are male or female. It doesn't matter what race or religion you are. It doesn't matter what hustle you choose." What does matter, Liles says, is that you fight against the odds to realize a dream and be the best that you can be. You empower yourself and make it happen. Kevin Liles presents ten rules of business success, which range from "Find Your Will" and "The Blueprint" to "Don't Let Cash Rule" and "Play Your Position." As he outlines his philosophy, Liles shares how he put his principles to work, chronicling his journey to the top and the stories of others -- executives, artists, mentors and friends -- he has worked with along the way. Make It Happen is both an American success story and a guidebook for the road to having a career and a life you love.
Author : Diane Maceachern
Publisher : Penguin
Page : 436 pages
File Size : 31,20 MB
Release : 2008-02-28
Category : Nature
ISBN : 9781583333037
Read Diane McEachern's posts on the Penguin Blog. Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women. MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book: - targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference; - provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support; - encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and - differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly." Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?"
Author : Louise Downe
Publisher : BIS Publishers
Page : 0 pages
File Size : 17,67 MB
Release : 2020-03-03
Category : Business & Economics
ISBN : 9789063695439
Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a "good" service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a "good" and "bad" service and describing the common elements within all services that mean they either work for users or don't. A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.
Author : Victoria Carruthers
Publisher : Lund Humphries Publishers Limited
Page : 0 pages
File Size : 47,44 MB
Release : 2020
Category : Art
ISBN : 9781848221741
This is the definitive study of US artist Dorothea Tanning (1910-2012), positioning her as one of the most fascinating and significant creative forces to emerge from the 20th century. It provides a framework within which to consider the range and depth of Tanning's work, well beyond the better-known early surrealist works of the 1940s, and makes connections between her life experiences and thematic preoccupations. Extensively illustrated and featuring unpublished material from interviews which the author conducted with the artist between 2000 and 2009, this book will appeal to the general museum-going public as well as academics, students, curators and collectors.
Author : Lotta Rahme
Publisher :
Page : 76 pages
File Size : 23,74 MB
Release : 2012
Category : Fish skin
ISBN : 9789163716614
