The Tenant's Guerilla Guide To Office Leasing


Book Description

In the real estate world, the landlord usually holds the cards. It is the landlord who builds or buys the building, arranges the financing, constructs the interiors, as well as hires the leasing agent and property management company. The landlord writes the leases, and pays for the attorney to avoid the leases being changed. The landlord knows exactly how much money he will spend on construction, leasing commissions and concessions; he knows exactly how much he will spend on operating expenses and exactly how much he will charge the tenants. Finally, in office leasing, there is a book designed specifically for the tenant a comprehensive weapon containing all the inside knowledge required to do more than just level the playing field with the landlord, but to actually grant the control to the tenant. The Tenant's Guerilla Guide to Office Leasing contains all the inside information to avoid landlord tricks, control many costly details and manage a lengthy process.




Startup Guide to Guerrilla Marketing


Book Description

More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons’ rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: • The personality of a marketing guerrilla • Guerrilla marketing defined • Succeeding with a guerrilla marketing attack • Selecting guerrilla marketing weapons • Creating a seven-sentence guerrilla marketing plan • Making a guerrilla marketing calendar • Launching your attack • Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.




New York Magazine


Book Description

New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.




New York Magazine


Book Description

New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.










On Guerrilla Warfare


Book Description

The first documented, systematic study of a truly revolutionary subject, this 1937 text remains the definitive guide to guerrilla warfare. It concisely explains unorthodox strategies that transform disadvantages into benefits.