Book Description
Description: A guide to producing and placing advertisements, including examples of contemporary advertising and lists of publications in the United States.
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Page : pages
File Size : 48,61 MB
Release : 2018
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Description: A guide to producing and placing advertisements, including examples of contemporary advertising and lists of publications in the United States.
Author : Richard Malin Ohmann
Publisher : Verso
Page : 432 pages
File Size : 37,99 MB
Release : 1996
Category : Business & Economics
ISBN : 9781859849743
Surveys the new practices of advertising, mass distribution of goods, and the birth of the inexpensive mass-audience magazine at the end of the 19th century, and their role in the creation of the American professional-managerial class. Focuses on magazine publishing, careers of key personalities in the publishing world, and the role of fiction in the magazines. For students and general readers. Annotation copyright by Book News, Inc., Portland, OR
Author : Richard Ohmann
Publisher : Wesleyan University Press
Page : 284 pages
File Size : 28,46 MB
Release : 1996-11-25
Category : Business & Economics
ISBN : 9780819553010
An inside look at cultural industries, featuring interviews with key players from such companies as Twentiety-Century Fox, National Public Radio, and Coca-Cola. To what extent do moviemakers, television and radio producers, advertising executives, and marketers merely reflect trends, beliefs, and desires that already exist in our culture, and to what extent do they consciously shape our culture to their own ends? In-depth interviews with ten executives from the "culture industry" and five scholarly analyses examine that question, and address the issues of power and authority, meaning and identity, that arise when cultural producers define and react to audiences. In their own words, leaders from companies like Twentieth-Century Fox, National Public Radio, and Warner Bros. Television describe their perception of the sometimes paradoxical relationship between culture and what influences it. For example, while the former president of Coca-Cola North America claims the company has never tried to create a trend, he notes that "we market in more countries than belong to the United Nations [a product that] has insinuated itself into the lives of the people to a point where it has become-you know, it's there." These reflections by key players provide an unprecedented view, as editor Richard Ohmann writes, "into the ways cultural producers imagine or know markets and how such knowledge figures in their decisions about what events, experiences, and products to make."
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Page : 638 pages
File Size : 31,80 MB
Release : 1908
Category : Advertising
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Author : Christopher McKnight Nichols
Publisher : John Wiley & Sons
Page : 532 pages
File Size : 48,37 MB
Release : 2022-06-15
Category : History
ISBN : 1119775701
A Companion to the Gilded Age and Progressive Era presents a collection of new historiographic essays covering the years between 1877 and 1920, a period which saw the U.S. emerge from the ashes of Reconstruction to become a world power. The single, definitive resource for the latest state of knowledge relating to the history and historiography of the Gilded Age and Progressive Era Features contributions by leading scholars in a wide range of relevant specialties Coverage of the period includes geographic, social, cultural, economic, political, diplomatic, ethnic, racial, gendered, religious, global, and ecological themes and approaches In today’s era, often referred to as a “second Gilded Age,” this book offers relevant historical analysis of the factors that helped create contemporary society Fills an important chronological gap in period-based American history collections
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Page : 636 pages
File Size : 20,46 MB
Release : 1908
Category : Advertising
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Author : Pratt Institute. Library
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Page : 672 pages
File Size : 27,73 MB
Release : 1901
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Author : Pratt Institute. Free Library
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Page : 492 pages
File Size : 26,97 MB
Release : 1899
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Author : New York Public Library
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Page : 1046 pages
File Size : 34,27 MB
Release : 1923
Category : Bibliography
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Includes its Report, 1896-19 .
Author : Brooklyn Public Library
Publisher :
Page : 434 pages
File Size : 17,62 MB
Release : 1901
Category : Libraries
ISBN :