Author : Patrice-Anne Rutledge
Publisher : FT Press
Page : 220 pages
File Size : 49,98 MB
Release : 2008
Category : Business & Economics
ISBN : 0789737884
Examining the popularity of social networking, this title offers advice on making the most of online connections, social networking strategies, tips for guarding privacy, and a look at the future of social networking, all written in a practical, user-friendly style.
Author : Len Gonzales
Publisher :
Page : 192 pages
File Size : 35,90 MB
Release : 2020-12-17
Category :
ISBN :
The internet and social networking are powerful tools that can prove harmful when misused or not respected by unsupervised children. Fueled by true accounts of what occurs when they utilize digital devices, this book offers a glimpse into an otherwise unknown level of human interaction that occurs largely off the grid via apps and other social networking platforms. Even first graders play a role in that human interaction. Read what happens when they fire up their own digital devices and how their young behavior already mirrors that of older internet users. Do young people know how to avoid the dangers of the cyber abyss? Or, are they simply minnows in a sea of sharks?
Author : Berrin Beasley
Publisher : Lexington Books
Page : 113 pages
File Size : 27,26 MB
Release : 2012-11-29
Category : Philosophy
ISBN : 0739174134
Social media is ubiquitous. From Facebook and Twitter to YouTube, the blogosphere, and Massively Multi-Player Online Role-Playing Games, people have plugged into numerous online venues for social, intellectual, and leisure activities. The pervasiveness of social media calls for ethical reflection, and one of the most pertinent values at stake is that of truth. Current figures estimate there are more than 1 billion social media users worldwide with the ability to connect with people who share similar interests, to present themselves as experts on anything and everything no matter their qualifications, and to contribute the types of factual information formerly limited to professional communication outlets such as news agencies. It’s this wide-ranging definition of truth that demands evaluation of the myriad ways social media affect society. This volume does just that by collecting insights from leading experts in the communication and philosophy disciplines as they examine a variety of issues related to the value of truth in the realm of social media.
Author : Eric Harr
Publisher : Premiere
Page : 0 pages
File Size : 23,42 MB
Release : 2011-11-15
Category : Internet marketing
ISBN : 9781607463351
In The Real Truth About Social Media, Harr reveals the secrets to social media success. He shares invaluable lessons and painful mistakes forged from thousands of hours of "in-the-trenches" work with his clients. Filled with the latest research, actionable insights, case studies, valuable templates, and simple tips, The Real Truth About Social Media will save you time, boost your business, and enrich your life.
Author : B. J. Mendelson
Publisher : St. Martin's Press
Page : 239 pages
File Size : 12,11 MB
Release : 2012-09-04
Category : Business & Economics
ISBN : 1250017505
A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.
Author : Robert L. Cross
Publisher : Harvard Business Review Press
Page : 228 pages
File Size : 43,51 MB
Release : 2004-06-02
Category : Business & Economics
ISBN : 1633691535
A powerful, visual framework helps managers discover how employees really communicate and collaborate to get work done - and helps them identify ways they can influence these social networks to improve performance and innovation. In The Hidden Power of Social Networks, Cross and Parker, experts in "social network analysis"—a technique that visually maps relationships between people in large, distributed groups - apply this powerful tool to management for the first time. Based on their in-depth study of sixty informal employee networks in well-known companies around the world, Cross and Parker show managers how to conduct a social network analysis of their organization.
Author : Tara Hunt
Publisher : Random House Digital, Inc.
Page : 320 pages
File Size : 21,41 MB
Release : 2009
Category : Business & Economics
ISBN : 0307409503
Provides information on ways to connect with customers through social networks in order to create demand and sell more products.
Author : Gabriele Cosentino
Publisher : Springer Nature
Page : 151 pages
File Size : 31,4 MB
Release : 2020-03-16
Category : Political Science
ISBN : 3030430057
This book discusses post-truth not merely as a Western issue, but as a problematic political and cultural condition with global ramifications. By locating the roots of the phenomenon in the trust crisis suffered by liberal democracy and its institutions, the book argues that post-truth serves as a space for ideological conflicts and geopolitical power struggles that are reshaping the world order. The era of post-truth politics is thus here to stay, and its reach is increasingly global: Russian trolls organizing events on social media attended by thousands of unaware American citizens; Turkish pro-government activists amplifying on Twitter conspiracy theories concocted via Internet imageboards by online subcultures in the United States; American and European social media users spreading fictional political narratives in support of the Syrian regime; and Facebook offering a platform for a harassment campaign by Buddhist ultra-nationalists in Myanmar that led to the killing of thousands of Muslims. These are just some of the examples that demonstrate the dangerous effects of the Internet-driven global diffusion of disinformation and misinformation. Grounded on a theoretical framework yet written in an engaging and accessible way, this timely book is a valuable resource for students, researchers, policymakers and citizens concerned with the impact of social media on politics.
Author : Sinan Aral
Publisher : Currency
Page : 417 pages
File Size : 36,98 MB
Release : 2020-09-15
Category : Business & Economics
ISBN : 0525574522
A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
Author : James Everett Katz
Publisher :
Page : 305 pages
File Size : 42,20 MB
Release : 2019
Category : Computers
ISBN : 0190900253
Truth qualities of journalism are under intense scrutiny in today's world. Journalistic scandals have eroded public confidence in mainstream media while pioneering news media compete to satisfy the public's appetite for news. Still worse is the specter of "fake news" that looms over media and political systems that underpin everything from social stability to global governance. This volume aims to illuminate the contentious media landscape to help journalism students, scholars, and professionals understand contemporary conditions and arm them to deal with a spectrum of new developments ranging from technology and politics to best practices. Fake news is among the greatest of these concerns, and can encompass everything from sarcastic or ironic humor to bot-generated, made-up stories. It can also include the pernicious transmission of selected, biased facts, the use of incomplete or misleadingly selective framing of stories, and photographs that editorially convey certain characteristics. This edited volume contextualizes the current "fake news problem." Yet it also offers a larger perspective on what seems to be uniquely modern, computer-driven problems. We must remember that we have lived with the problem of people having to identify, characterize, and communicate the truth about the world around them for millennia. Rather than identify a single culprit for disseminating misinformation, this volume examines how news is perceived and identified, how news is presented to the public, and how the public responds to news. It considers social media's effect on the craft of journalism, as well as the growing role of algorithms, big data, and automatic content-production regimes. As an edited collection, this volume gathers leading scholars in the fields of journalism and communication studies, philosophy, and the social sciences to address critical questions of how we should understand journalism's changing landscape as it relates to fundamental questions about the role of truth and information in society.
