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The Ultimate Guide to Mobile Marketing with QR Codes

Author : Daniel Benjamin

Publisher :

Page : 214 pages

File Size : 14,30 MB

Release : 2013-06-04

Category :

ISBN : 9781490346670

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Book Description

Forget the Dummies! This is the "Genius Guide" to Marketing with Mobile Tagging, using QR Codes, Microsoft Tags, and other popular Mobile Tagging technologies; an all-in-one, complete guide for all your Mobile Marketing needs. Rock-solid, research-based facts from the heavy hitters in the industry. Direct advice and anecdotes from professional marketers who have employed tens of thousands of QR Codes in various marketing campaigns. A thorough review of the best resources out there for generating your QR Codes. Original, never-before-published "Best Practices" for implementing QR Codes and getting the best results. A "Hall of Shame" of simply bad implementations -- even by Fortune 500 companies -- and how to avoid them. What Sets This Book Apart: Mobile Marketing isn't rocket science, but it does take care. A professional guide to all aspects of using QR Codes. "Ultimate" means ULTIMATE. This Manual includes: Step-by-step Checklists, tips, tricks and how-to information for creating your own QR Codes, customizing them, tracking and quantifying their use and the response of your customers, using them to best effect, and best of all, The all-new, original and exclusive list of Mobile Marketing, Tagging and QR Code best practices, to stay clear of the many pitfalls and problems that humble one campaign after another. Not Like the Others: If you've purchased other titles, whether ebooks, or paperbacks claiming to dish on all the details of the use of QR Codes for marketing, you've no doubt been very disappointed. The information out there falls into only three categories: Lists of potential ideas for using QR Codes Technical information on the QR Code coding scheme Senseless cheerleading/naysaying about the technology itself (including finger-waving at ridiculous uses). What You Get: This book contains information of a rare, 4th variety: Sample Content Found Nowhere else: Why 2-D Barcodes Who Uses QR Codes Setting Up Shop to Create QR Codes Why Use QR Codes When NOT to use a QR Codes QR Codes gone Bad... QR Codes Done Right Getting Fancy (Designer QR Codes) Bending the Rules (True Q-Art) Advanced Professional Strategies Security Concerns Friendly Hosting Solutions QR Code Competitors The QR Code's Future The Exclusive list of 26 Mobile Tagging Best Practices A manual like no other. This is the unofficial, and until now, as-yet-unwritten manual that should come packaged with your QR Codes. Information not found anywhere else: Shotcodes, Blotcodes, Microsoft Tags, Wimoreality: Why they are not QR Codes. Why Near Field Communication (NFC) has nothing to do with QR Codes Easy ways to Make Your Sites Mobile, for Cheap of Free. Squeezing the Most Data Possible into Your QR Codes, without Data overload. How to accomplish high-end customization and Designer QR Codes without breaking your QR Codes Proprietary vs. Open Technology: Why QR Codes lead. Exclusive Mobile Marketing Campaign Checklist Complete Glossary and Index Advanced Analytics Using Google Analytics campaign tracking and reporting 214 Pages, Packed with Vital How-To Info Hundreds of Diagrams and Images Interactive Demonstrations and Links Free Access to Online Resources Complete Index and Mobile Marketing Glossary



The Ultimate Guide to Mobile Marketing with QR Codes

Author : Daniel Benjamin

Publisher :

Page : 200 pages

File Size : 50,19 MB

Release : 2016-01-01

Category :

ISBN : 9781633183544

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Book Description

Forget the Dummies! This is the "Genius Guide" to Marketing with Mobile Tagging, using QR Codes, Microsoft Tags, and other popular Mobile Tagging technologies; an all-in-one, complete guide for all your Mobile Marketing needs. Includes rock-solid, research-based facts from experienced professionals and heavy hitters in the marketing and advertising industry, direct advice and anecdotes from professional marketers who have employed tens of thousands of QR Codes in various marketing campaigns. A thorough review of the best resources out there for generating your QR Codes. Original, never-before-published "Best Practices" for implementing QR Codes and getting the best results. A "Hall of Shame" of simply bad implementations -- even by Fortune 500 companies -- and how to avoid them. Step-by-step Checklists, tips, tricks and how-to information for creating your own QR Codes, customizing them, tracking and quantifying their use and the response of your customers, using them to best effect, and best of all, The all-new, original and exclusive list of Mobile Marketing, Tagging and QR Code best practices, to stay clear of the many pitfalls and problems that humble one campaign after another.



The Ultimate Guide to Mobile Marketing with QR Codes

Author : Daniel Benjamin

Publisher :

Page : 0 pages

File Size : 28,71 MB

Release : 2013-06

Category :

ISBN : 9781960282002

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Book Description

Forget the Dummies! This is the "Genius's Guide" for getting maximum results using QR Codes.Rock-solid, research-based facts. Direct advice and anecdotes from a professional marketer who has employed millions of QR Codes in various marketing campaigns of every scale. A thorough review of the best resources out there. Original "Best Practices" for implementing QR Codes and getting the best results. A "Fails Gallery" of simply bad implementations -- even by Fortune 500 companies -- and how to avoid them. Step-by-step Checklists, tips, tricks & how-to information for creating your own QR Codes, customizing them, tracking and quantifying their use and the response of your customers, using them to best effect, and employing all-new original Mobile Marketing & QR Code best practices, to stay clear of the many pitfalls and problems that humble one campaign after another. This isn't rocket science, but it does take care. A professional guide to all aspects of using QR Codes. "Ultimate" means ULTIMATE. If you've purchased other titles, whether ebooks, or paperbacks claiming to dish on all the details of the use of QR Codes for marketing, you've NO DOUBT been very disappointed. The information out there falls into only three categories: Lists of potential ideas for using QR Codes, Technical information on the QR Code coding scheme, and senseless cheerleading/naysaying about the technology itself (including finger-waving at ridiculous uses). This is information of the rare, 4th variety: Actionable, complete, QUALITY information covering every conceivable use case for QR Codes in mobile marketing. Filled with rich examples, step-by-step instructions, checklists and extra content useful NOW. A manual like no other. This is the unofficial, unwritten manual that should come packaged with your QR Codes, and that others should have already told you about!



Mobile Marketing

Author : Rachel Pasqua

Publisher : John Wiley & Sons

Page : 387 pages

File Size : 30,86 MB

Release : 2012-12-19

Category : Business & Economics

ISBN : 1118588290

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Book Description

A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.



A Beginner's Guide to Mobile Marketing

Author : Karen Mishra

Publisher : Business Expert Press

Page : 207 pages

File Size : 35,4 MB

Release : 2014-12-30

Category : Business & Economics

ISBN : 160649841X

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Book Description

This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner’s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, the authors introduce ways that marketers can use smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, mobile advertising and more. Exercises are included to ensure that the reader understands the material as well as how to apply it in the real world.



The Complete Guide To Mobile Marketing Success For Business Owners

Author : Fadi J Tawil

Publisher : Fadi J Tawil

Page : 43 pages

File Size : 12,39 MB

Release : 2014-07-26

Category : Business & Economics

ISBN :

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Book Description

Are you aware of the benefits of mobile marketing and the impact that it can have on your business? Your competitors are probably developing their own mobile marketing strategy right now. Don’t be left behind! What is Mobile marketing? It is communicating with a customer or potential customer using their personal mobile device. It is the future of marketing and very few consumers have been exposed to it. Because of this, it offers a unique and distinct advantage to business owners that are looking to increase their marketing effectiveness. Marketing has evolved a lot in recent years due to technological advances and many businesses are finding it increasingly difficult to keep up with the changes. One of the biggest changes in technology, as it relates to marketing, is the rise of mobile marketing. This book is the complete guide for business owners looking to have a successful mobile marketing strategy . Here is a Preview of What You'll Find in “The Complete Guide To Mobile Marketing Success For Business Owners.” Learn the common mobile marketing mistakes that you should avoid Discover great tips for a successful mobile marketing campaign A list of important steps for planning a mobile marketing strategy Ways to use mobile marketing to attract new customers to your business and reach existing onesTips for finding your target audienceAnd much more! Download “The Complete Guide To Mobile Marketing Success For Business Owners” right now... If you’re serious about increasing your business’s online presence by using mobile marketing, you should buy this book now.



QR Codes & Mobile Marketing for the Small Business Owner

Author : Michael Weir

Publisher : Michael

Page : 56 pages

File Size : 19,29 MB

Release : 2010-11-08

Category : Business & Economics

ISBN : 1456347837

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Book Description

This is a very timely book that shows merchants the importance of building a data base of their current customers in order to take advantage of the explosive growth of mobile marketing and QR Codes. This book is designed for the store owner who is trying to understand the basics of Mobile Marketing, as well as figure out the best way to implement a Mobile Marketing strategy for their business.The author shows the business owner how to build their customer data base by providing the tools and training that allows business owners (many for the first time) collect their customers' personally identifiable information (email and SMS text numbers) so that they can later market to these existing customers with content rich emails and SMS texts that offer coupons and discounts for products and services. Throughout the book, the author gently prods the reader to use their smart phone technology to scan QR Codes (Quick Response Codes) embedded within the book to read articles on various websites, read portions of other books on Amazon.com, watch movies on YouTube, and read research reports on the explosive growth of mobile marketing.This book does an excellent job explaining the changes in marketing methods that will allow the merchants the opportunity to create additional profits by marketing to their existing customer base in a way that they have not been able to do so before. The QR Code technology is easy to use and implement. The author explains how to build this marketing infrastructure for the do-it-yourself business owners, and also shows the reader how to use his website (http://www.mobilemarketingqrcodes.com) to create the entire infrastructure within an hour. This book is a must read for any small business owner who is looking for more ways to drive foot traffic through the front door and add to the bottom line.



The Third Screen

Author : Chuck Martin

Publisher : Nicholas Brealey

Page : 346 pages

File Size : 23,75 MB

Release : 2014-12-08

Category : Business & Economics

ISBN : 1857889932

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Book Description

The ultimate guide to mobile marketing - revised and updated! An American Express Open Forum Best Business Book We are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology to serve our customers most effectively? With the "first screen" - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen" - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen" - the mobile device - changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated edition links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.



OSOK's Guide to Mobile Marketing

Author : Osok Bey

Publisher : Lulu.com

Page : 101 pages

File Size : 11,20 MB

Release : 2011-09-08

Category : Business & Economics

ISBN : 110504842X

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Book Description

Did you know that there are more than 5 BILLION mobile phones in the world...with millions more added every day?In fact, it's estimated that in just 1-2 years more than 80%% of all web access will be through a mobile device.Are you tapping into this powerful platform to explode your own business? If not, you need to jump on this megatrend today...or be left behind by your competitors.The book that you are holding in your hands is your key to:· Discovering how automated mobile marketingmessages can transform your business.· Understanding how new technology like QRcodes can allow you to leapfrog local and globalcompetitors.· Learning how mobile platforms, games andsystems are changing the business landscape rightnow.Mobile marketing is here to stay... Take action now to gain a competitive advantage in your own marketplace.



Mobile marketing : the smartest way ! : the intelligent way to dominate the mobile market

Author : Juan G Ledo

Publisher :

Page : 158 pages

File Size : 44,81 MB

Release : 2012-01-17

Category :

ISBN : 9781468112139

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Book Description

A Comprehensive Guide to Mobile Marketing specifically written for Marketers that want to get into Mobile Marketing. Great Resource as to where and how to do things. Includes Mobile Marketing, QR Codes, Proximity Marketing and More. 160 Pages of great information.