The Ultimate Guide to Selling Art Online


Book Description

The second edition of author Marques Vickers’ The Ultimate Guide To Selling Art Online is a concise reference source for artists enabling creative entrepreneurs to maximize the expanding sales capabilities of the Internet. This edition details important exposure strategies, existing and emerging sales opportunities and valuable promotional outlets. Over 500 useful reference websites are provided referencing art marketing, website design, sales and promotion outlets. This Ultimate Art Guide stresses the importance and urgency of cultivating a vibrant social media presence via active postings and participation with content, social networking and weblog websites. These activities supplement an artist website with videos, feedback capabilities and resources to cultivate new and return buyers. The book stresses the importance of personalization and an artist’s articulation of their creative vision. Practical advice and supplementary consulting sources are offered on every aspect of website design, effective promoting through media exposure, direct mail and the cultivation of a potential and existing client base to establish long-term sustainability. Concrete and instructive sales advice is provided on the most direct online sources available today for artists including online art galleries, eBay, Amazon and Etsy marketplace stores, auction houses, design industry outlets and barter exchanges. A chapter stresses alternative income sources including giclée reproductions and licensed art images. CONTENTS: A Fresh Dependency and Integration of Social Media Designing An Artist’s Website Drawing Traffic To Your Social Media Pages and Website Cultivating Media Exposure and Email Marketing Alternative Income Sources through Self-Publishing and Licensing Who Buys Art? Online Art Gallery Sales Outlets Selling Via eBay, Etsy and Amazon Marketplaces Consigning and Selling Through Auction Houses Barter Exchanges and Cashless Transactions




How to Sell Your Art Online


Book Description

An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.




Sell Out


Book Description

Essential reading for artists looking to sell more art, market to their ideal clients, increase their visibility online and build a sustainable business.The artworld is changing. Changing for the better. With the emergence of an increasing number of online selling platforms and social media networks, artists have a lot more marketplace power than they did a decade ago. This is a very exciting time for our community. These social media opportunities level the playing field and provide a more democratic art world. We have, at our fingertips, the tools, and resources to be able to reach, impact, and influence the lives of people around the world, with the touch of a button. We have the power to reach our clients, directly, to understand them, and to develop meaningful relationships with them. We can now more easily do this, without the need for a gallery, agents, or any other form of middleman.However, these exciting new opportunities can be complex. They may be difficult to navigate without the right tools or guidance. In this book, author, Rachel Wilkins, brings her 15+ years of art-world experience to this 'fluff-free' guide. Dubbed an "Arts Crusader" by the Huffington Post, Rachel's work has been featured in such publications as The Wall St. Journal, Paper Magazine, and ABC News. Rachel is the recipient of the New York Business Journal "Woman of Influence" Award and a dedicated mentor for the New Museums, NEW INC program.Rachel pulls from her own experience as a struggling artist who went on to build a 6- figure art career of her own. Rachel also offers unique insight from the "other side," having worked with over 8,000 artists, as a curator, and exhibit director, while running Conception Arts, an organization that produces art events in 14 cities around the U.S.SELL OUT: The definitive guide to selling your art online without losing your damn mind, outlines a clear strategy to get you from A-Z without getting stuck in the minutia. It is a 'how-to' with personality that provides a rare, holistic look at the digital marketing space. The "why" and the "how" of building an unforgettable artist brand, marketing strategy that attracts your ideal clients, and, an art business that keeps your creative fires burning.




How to Price Your Art


Book Description

How to Price Your Art is a comprehensive guide that enables visual artists to price their work confidently and with profit in mind. Whether you are new to pricing your art or have been an artist for years and are simply wanting to develop a pricing strategy for your art business, this book will give you everything you need. You can absolutely learn how to price your artwork with confidence inside the pages of this book. And I'd love to show you how, especially if you're still pricing your art based on what you "think" it's worth and constantly second-guessing yourself. Knowing how to price your art means the difference between barely making ends meet and actually making money with your art. It enables you to build your art business, create income and have the impact you dream of as an artist. It's the difference between an expensive hobby and a profitable business. If you're like most artists, knowing how to price your art is a constant frustration which takes the joy right out of creating. Add to that the confusion of trying to understand how things like where you live, the type of art you create and your experience level fit in to your pricing and it can be downright overwhelming! Thankfully, pricing your artwork doesn't have to be a mystery, anymore! Inside this book, I'll teach you: 7 Factors that Determine Art Pricing An Easy Pricing Formula for Pricing Your Art How to Make a Profit on Every Sale 5 Keys to Creating a Pricing Strategy Why Fear of Raising Your Prices is All In Your Head My Biggest Pricing Mistakes and How to Avoid Them Plus you'll be getting a copy of my Art Pricing Worksheet which will make pricing your art super easy for you. I'll also be covering important topics including: Why Uniqueness Commands Higher Prices How to Price for Retail, Wholesale & Consignment Perception Influences Pricing Accounting for Packing, Shipping & Taxes Where to Start If You've Never Sold Anything How to Create Multiple Price Points Knowing When to Increase Your Prices Should you list your prices on your website? Discounts & Bonuses Every day that goes by you're not pricing your art profitably is one more day that's costing you the time, money, freedom and impact you were designed to make in the world. The longer you keep doing this, the more money you're literally throwing down the drain.




Trust No Aunty


Book Description

Based on her popular Instagram @Hatecopy and her experience in a South Asian immigrant family, artist Maria Qamar has created a humorous, illustrated “survival guide” to deal with overbearing “Aunties,” whether they’re family members, annoying neighbors, or just some random ladies throwing black magic your way. We’ve all experienced interference from our Aunties—they are at family parties and friendly get-togethers, finding ways to make your life difficult, trying to get you to marry their sons, and telling you to lose weight while simultaneously feeding you a second dinner—and it has stunted our social growth and embarrassed us in front of our friends and cool cousins for years. This tongue-in-cheek guide is full of advice designed to help you manage Aunty meddling and encourages you to pursue your passions—from someone who has been through it all. Qamar confesses to throwing sweatshirts over crop-tops to get out of the house without being questioned, hiding her boyfriend in a closet, and enduring overbearing parents endless pressuring her to become a doctor, lawyer, or engineer. Holding onto your cultural identity is tough. Always interfering Aunties make it even harder. But ultimately, Aunties keep our lives interesting. As an Aunty-survivor and a woman who has lived the cross-cultural experience, Qamar defied the advice of her aunties almost every step of the way, and she is here to remind you: Trust No Aunty.




eBay Powerselling 101: The Ultimate Guide to Selling Like a Pro


Book Description

Looking to become a successful eBay seller and boost your sales? Look no further than "eBay Powerselling 101: The Ultimate Guide to Selling Like a Pro." This comprehensive guide is packed with expert tips, proven strategies, and insider secrets that will help you take your eBay sales to the next level. Inside "eBay Powerselling 101," you'll learn everything you need to know to become a top seller on eBay, from setting up your account and creating compelling item listings, to maximizing your profits and building your seller's reputation. You'll discover how to identify your market niche, find the best products to sell, and price your items for maximum profitability. With this guide, you'll also learn how to create engaging item descriptions that will capture the attention of potential buyers and encourage them to make a purchase. You'll discover the most effective marketing and advertising strategies for promoting your items and reaching a wider audience. But that's not all - "eBay Powerselling 101" also includes valuable insights and advice on how to provide excellent customer service, build trust with your buyers, and manage your sales process effectively. You'll learn how to handle returns and refunds, deal with difficult customers, and ensure that your customers are satisfied with every transaction. So whether you're just starting out on eBay or you're looking to take your sales to the next level, "eBay Powerselling 101" has everything you need to become a successful eBay seller. With its expert advice, insider tips, and proven strategies, this guide is the ultimate resource for anyone looking to sell like a pro on eBay. Get your copy today and start boosting your sales!




Developing a Sales Strategy. Master the Art of Selling: Your Ultimate Guide to Increasing Conversions and Building Strong Relationships


Book Description

“Sales Marathon” is a comprehensive guide for anyone who wants to improve their sales skills. With practical strategies for building rapport, understanding customer needs, and using psychology to make deals, this book is a must-read for sales professionals of all levels. Whether you are an experienced salesperson or just starting out, the Sales Marathon will help you increase conversions and achieve success in your sales career.




Everyday Watercolor


Book Description

A contemporary paint-every-day watercolor guide that explores foundational strokes and patterns and then builds new skills upon the foundations over the course of 30 days to create finished pieces. This beautifully illustrated and inspiring guided watercolor-a-day book is perfect for beginning watercolor artists, artists who want to improve their watercolor skills, and visual creatives. From strokes to shapes, this book covers the basics and helps painters gain confidence in themselves along with inspiration to develop their own style over the course of 30 days. Featuring colorful contemporary art from Mon Voir design agency founder and Instagram trendsetter Jenna Rainey, this book's fresh perspective paints watercolor in a whole new light.




The Ultimate Guide to Selling Your Original World Language Resources


Book Description

Anyone can open an online curriculum store, but how many know how to do it effectively and in a way that maximizes earning potential? Based on years of experience, research, pitfalls, and triumphs, this essential guidebook supports the World Language teacher-author in navigating the exciting world of selling curriculum on an online platform. With this guide, there is no more sifting through boring content, trying to figure out how it translates to your content area, as the World Language-specific examples in Section 1 (Opening Your Store), Section 2 (Filling Your Store), and Section 3 (Growing a Successful Store) cut to the chase with real-world examples for language teachers. Each section provides critical tips, all designed to boost sales. The guided workspace pages organize planning and content strategies and serve as markers for your store’s growth. Whether you are just starting out or already have a store established, this guide is the #1 tool to "level up" your online curriculum store. If you are a World Language teacher who enjoys making money while you sleep, this is for you!




From One Artist To Another: Online Marketing Advice For Artists


Book Description

Follwing his earlier sucessful edition The Ultimate Guide To Selling Art Online, author Marques Vickers’ newest release is an updated reference source for artists enabling creative entrepreneurs to maximize the expanding sales capabilities of the Internet. This edition details important exposure strategies, existing and emerging sales opportunities and valuable promotional outlets. Over 500 useful reference websites are provided referencing art marketing, website design, sales and promotion outlets. From One Artist to Another stresses the importance and urgency of cultivating a vibrant social media presence via active postings and participation with content, social networking and weblog websites. These activities supplement an artist website with videos, feedback capabilities and resources to cultivate new and return buyers. The book stresses the importance of personalization and an artist’s articulation of their creative vision. Practical firsthand advice and supplementary consulting sources are offered on every aspect of website design, effective promoting through media exposure, direct mail and the cultivation of a potential and existing client base to establish long-term sustainability. Concrete and instructive sales advice is provided on the most direct online sources available today for artists including online art galleries, eBay, Amazon and Etsy marketplace stores, auction houses, design industry outlets and barter exchanges. A chapter stresses alternative income sources including giclée reproductions and licensed art images. CONTENTS: What Art Selling Outlets Are Profiting By Online Sales The New Gallery Business Model For Selling Online Breaking Into The Art World’s Closed Circle Global Selling Opportunities Chapter #1 A Fresh Dependency and Integration of Social Media How to Personalize Social Media Follow-Up The Three Categories of Social Media Best Suited For Artists Chapter #2 An Artist’s Website Attractive Packaging Your Role in Creating The Design Concept Designing and Personalizing Your Own Website Evaluating Your Website Host Memorable Domain Name Clarity of Vision Make Your Site Simple to Navigate How The Cellular Phone and Tablets Affects Website Layouts Chapter #3 Drawing Traffic To Your Social Media Pages and Website Qualifying Your Website Viewers Search Engines and Indexes Where and How Often Should You Submit Your Website Pages Buying Traffic and Ad Words Programs Chapter #4 Who Buys Art? Online Art Gallery Sales Outlets Identifying Primary Buyer Groups Repeat Art Buyers Chapter #5 Cultivating Media Exposure and Email Marketing Strategies For Sending Out Press Releases Bulk Email Press Release Specific Media Submission Guidelines Direct Mail and Permission Based Email Selling Lists Chapter #6 Alternative Income Sources Giclée Print Technology Self-Publishing Licensing Opportunities Chapter #7 Selling Via eBay, Etsy and Amazon Marketplaces Chapter #8 Consigning and Selling Through Auction Houses The Process of Consigning Growing Role of Auction Houses Chapter #9 Barter Exchanges and Cashless Transactions Trading Fine Art Internet-based Barter Joining A Barter Exchange Reference Category Listings Art Industry Mailing Lists. Art Weblogs, Artist Website and Portfolio Services, Social Media Marketing, Barter Trade Exchanges, Bulk Email Services, Content Community, Currency Converters, Digital Encryption Technology, Domain Name Brokers, Domain Registration Services, E-Commerce Shopping Carts, Social Networking Websites, Fine Art Marketplace Websites (Painting, Drawings, Sculpture, Photography, Handcrafts, Fashion and Jewelry), Press Release Services, Search Engines, Weblog, Website Design Software, Host Comparisons, Website Hosting, Translators and Troubleshooting.