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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

Author : Michael Levy

Publisher : Springer

Page : 697 pages

File Size : 26,50 MB

Release : 2015-01-29

Category : Business & Economics

ISBN : 3319131591

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Book Description

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.



Texas State Publications

Author :

Publisher :

Page : 520 pages

File Size : 49,33 MB

Release : 1993

Category : Government publications

ISBN :

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Environmental Psychology for Design

Author : Dak Kopec

Publisher : Bloomsbury Publishing USA

Page : 336 pages

File Size : 16,49 MB

Release : 2018-02-08

Category : Architecture

ISBN : 1501316826

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Book Description

How does a room affect an occupant's behavior and well-being? How does a building influence its residents' health? Environmental Psychology for Design, 3rd Edition, explores these questions with an in-depth look at psychosocial responses to the built environment. Awarded the 2006 ASID Joel Polsky Prize, the first edition served as an introduction to the discipline of environmental psychology and inspired readers to embrace its key concepts and incorporate them into their practice. This 3rd edition continues to analyze the interaction between environments and human behavior and well-being, while exploring how individual differences related to age, gender, and cultural background impact that interaction. Environmental Psychology for Design STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501321801.



Leading Change in Academic Libraries

Author : Catherine Cardwell

Publisher :

Page : 324 pages

File Size : 47,31 MB

Release : 2020

Category : Academic libraries

ISBN : 9780838947692

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Book Description

"Institutions of higher education and academic libraries are not the traditional organizations they once were. They are subject to a variety of forces, including shifting and changing populations, technological changes, public demands for affordability and accountability, and changing approaches to research and learning. Academic libraries can no longer establish their excellence and ground their missions, visions, and strategic directions using the old means and methods. Leading Change in Academic Libraries is a collection of 20 change stories authored by academic librarians from different types of four-year institutions. Librarians tell the story firsthand of how they managed major change in processes, functions, services, programs, or overall organizations using John Kotter's Eight-Stage Process of Creating Major Change as a framework for examining change at their institutions, measuring their successes and areas for improvement, and determining progress. In five sections--strategic planning, reorganization, culture change, new roles, and technological change--chapters discuss tackling common challenges such as fear, anxiety, change fatigue, complacency, unexpected changes of leadership, vacancies, and resistance; look at the results of their tactics; and provide effective practices they found. Each section ends with a thorough analysis of the stories within and the most effective tips for leading that kind of change. Leading Change in Academic Libraries can help you establish flexible, nimble, and collaborative decision-making processes, and facilitate the transition from legacy collections-based libraries to forward-looking service-based libraries"--from the ALA website.



American Thunder

Author : Richard C. Anderson Jr.

Publisher : Rowman & Littlefield

Page : 751 pages

File Size : 14,30 MB

Release : 2024-05-14

Category : History

ISBN : 0811773825

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Book Description

If the machine gun changed the course of ground combat in the First World War, it was the tank that shaped ground combat in World War II. The tank was introduced in World War I in an effort to end the stalemate of the machine gun versus barbed-wire trenches, and by World War II, the tank’s mobility and firepower became a rolling, thundering difference-maker on the battlefield. In this detailed, deeply researched, and heavily illustrated book, tank expert Richard Anderson tells the story of how the United States developed its armored force, turning it into a war-winning weapon in World War II that powered American ground forces and supplied armies around the world, including the British and Soviets. For decades, American tanks of World War II have been undervalued in comparisons with German and Soviet tanks—and it’s true that the best of American armor tended to underperform the best of German and Soviet armor during the war. That’s because the U.S. had a different goal: not only to create battleworthy tanks like the Sherman, and to develop other tanks, but also to supply American allies with serviceable, combat-ready tanks. The United States did all this, but until now the complete story of American tanks in World War II has yet to be told. Anderson’s book is deeper and more thorough a chronicle of American tanks in World War II than has ever been done. This book is colorful, vivid, and thought-provokingly insightful on how the U.S. produced a tank force capable of conducting its own battlefield efforts and sustaining key allies around the world. This will be the go-to volume on American tanks for years to come.





Fuzzy Cognitive Maps and Neutrosophic Cognitive Maps

Author : W. B. Vasantha Kandasamy

Publisher : Infinite Study

Page : 213 pages

File Size : 17,85 MB

Release : 2003-01-01

Category : Mathematics

ISBN : 1931233764

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Book Description

In a world of chaotic alignments, traditional logic with its strict boundaries of truth and falsity has not imbued itself with the capability of reflecting the reality. Despite various attempts to reorient logic, there has remained an essential need for an alternative system that could infuse into itself a representation of the real world. Out of this need arose the system of Neutrosophy (the philosophy of neutralities, introduced by FLORENTIN SMARANDACHE), and its connected logic Neutrosophic Logic, which is a further generalization of the theory of Fuzzy Logic. In this book we study the concepts of Fuzzy Cognitive Maps (FCMs) and their Neutrosophic analogue, the Neutrosophic Cognitive Maps (NCMs). Fuzzy Cognitive Maps are fuzzy structures that strongly resemble neural networks, and they have powerful and far-reaching consequences as a mathematical tool for modeling complex systems. Neutrosophic Cognitive Maps are generalizations of FCMs, and their unique feature is the ability to handle indeterminacy in relations between two concepts thereby bringing greater sensitivity into the results. Some of the varied applications of FCMs and NCMs which has been explained by us, in this book, include: modeling of supervisory systems; design of hybrid models for complex systems; mobile robots and in intimate technology such as office plants; analysis of business performance assessment; formalism debate and legal rules; creating metabolic and regulatory network models; traffic and transportation problems; medical diagnostics; simulation of strategic planning process in intelligent systems; specific language impairment; web-mining inference application; child labor problem; industrial relations: between employer and employee, maximizing production and profit; decision support in intelligent intrusion detection system; hyper-knowledge representation in strategy formation; female infanticide; depression in terminally ill patients and finally, in the theory of community mobilization and women empowerment relative to the AIDS epidemic.





Vedic Mathematics, 'Vedic' or 'Mathematics': A Fuzzy & Neutrosophic Analysis

Author : W. B. Vasantha Kandasamy

Publisher : Infinite Study

Page : 220 pages

File Size : 30,40 MB

Release : 2006-12

Category : Mathematics

ISBN : 1599730049

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Book Description

The ?Vedas? are considered ?divine? in origin and are assumed to be revelations from God. In traditional Hinduism, the Vedas were to be learnt only by the ?upper? caste Hindus. The ?lower castes? (Sudras) and so-called ?untouchables? (who were outside the Hindu social order) were forbidden from even hearing to its recitation. In recent years, there have been claims that the Vedas contain the cure to AIDS and the production of electricity.Here the authors probe into Vedic Mathematics (that gained renown during the revivalist Hindutva rule in India and was introduced into school syllabus in several states); and explore if it is really ?Vedic? in origin or ?Mathematics? in content. To gain a better understanding of its imposition, we interviewed students, teachers, parents, educationists and activists. We analyze this problem using models like Fuzzy Cognitive Maps (FCM), Fuzzy Relational Maps (FRM) and newly constructed Fuzzy Dynamical System (and their Neutrosophic Analogues). The issue of imposition of Vedic Mathematics into the school curriculum involves religious politics, caste supremacy, apart from elementary arithmetic ? so we use fuzzy and neutrosophic techniques to gain acute insight into how students have been affected because of this politically motivated syllabus revision.