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The Use of Artificial Intelligence in Digital Marketing

Author : Sandrina Teixeira

Publisher : Business Science Reference

Page : 0 pages

File Size : 35,66 MB

Release : 2023-10

Category : Artificial intelligence

ISBN : 9781668493250

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Book Description

"Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengthening the connection between organizations and their customers. This book discusses the use of AI in digital marketing and provides essential information that will help the decision-making processes of companies"--



The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

Author : Teixeira, Sandrina

Publisher : IGI Global

Page : 338 pages

File Size : 11,87 MB

Release : 2023-11-17

Category : Business & Economics

ISBN : 1668493268

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Book Description

In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.



Artificial Intelligence for Marketing

Author : Jim Sterne

Publisher : John Wiley & Sons

Page : 373 pages

File Size : 39,12 MB

Release : 2017-08-14

Category : Business & Economics

ISBN : 1119406331

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Book Description

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.



Leveraging AI for Effective Digital Relationship Marketing

Author : Santos, José Duarte

Publisher : IGI Global

Page : 634 pages

File Size : 23,28 MB

Release : 2024-10-11

Category : Business & Economics

ISBN :

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Book Description

Today’s businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers.



AI Innovations in Service and Tourism Marketing

Author : Nadda, Vipin

Publisher : IGI Global

Page : 587 pages

File Size : 50,91 MB

Release : 2024-08-01

Category : Business & Economics

ISBN :

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Book Description

The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience. AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students.



Integrating AI-Driven Technologies Into Service Marketing

Author : Nadda, Vipin

Publisher : IGI Global

Page : 874 pages

File Size : 49,63 MB

Release : 2024-08-29

Category : Computers

ISBN :

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Book Description

In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies. Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.



Revolutionizing Curricula Through Computational Thinking, Logic, and Problem Solving

Author : Fonkam, Mathias Mbu

Publisher : IGI Global

Page : 268 pages

File Size : 44,96 MB

Release : 2024-06-03

Category : Education

ISBN :

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Book Description

In today's rapidly evolving educational landscape, traditional teaching methods often fail to equip students with the skills necessary for success in the 21st century. The siloed approach to education, where subjects are taught in isolation, must reflect the interconnected nature of modern challenges. This disconnect between traditional educational models and the needs of the future workforce is a serious concern among educators. They face the challenge of preparing students for professions that still need to be created using tools and technologies that are still emerging. Revolutionizing Curricula Through Computational Thinking, Logic, and Problem Solving offers a transformative solution to this challenge. By advocating for computational thinking as a fundamental skill set applicable across all academic disciplines, the book provides educators with the tools to bridge this gap. It introduces computational thinking not just as a technical skill but as a way of problem-solving and logical reasoning that enhances critical thinking across subjects. Through practical lesson plans, case studies, and strategies, educators can seamlessly integrate computational thinking into their classrooms, preparing students for the complexities of the modern world.



Navigating Business Through Essential Sustainable Strategies

Author : Bakhit, Wael

Publisher : IGI Global

Page : 430 pages

File Size : 49,59 MB

Release : 2024-10-17

Category : Business & Economics

ISBN :

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Book Description

In today’s fast-paced business environment, navigating challenges and pursuing sustainable growth have become essential for success. Businesses must adapt to evolving market conditions, develop informed strategies, and seize opportunities while ensuring long-term sustainability. Achieving this balance requires practical skills and a forward-thinking mindset that can meet the demands of a dynamic business landscape. Navigating Business Through Essential Sustainable Strategies equips entrepreneurs, business owners, executives, students, and educators with the tools they need to thrive. Through real-world examples and actionable insights, the book fosters informed decision-making and effective strategy implementation. It is a comprehensive resource designed to help readers navigate challenges, drive sustainable growth, and achieve long-term success in their business endeavors.





Contemporary Trends in Innovative Marketing Strategies

Author : Barbosa, Belem

Publisher : IGI Global

Page : 413 pages

File Size : 10,64 MB

Release : 2024-02-19

Category : Business & Economics

ISBN :

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Book Description

In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.