Author : Herbert M. Meyers
Publisher : Springer
Page : 254 pages
File Size : 14,87 MB
Release : 2004-10-29
Category : Business & Economics
ISBN : 0230286917
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.
Author : Marianne R. Klimchuk
Publisher : John Wiley & Sons
Page : 274 pages
File Size : 46,99 MB
Release : 2012-07-12
Category : Design
ISBN : 1118501802
How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find: * Insightful images of the design process, design concepts, three-dimensional models, and prototypes * A wealth of case studies showcasing how superior packaging designs were created * A framework for today's packaging design business * Environmental considerations, along with legal and regulatory issues * Useful appendices with advice on portfolio development and professional practice guidelines
Author : Gavin Ambrose
Publisher : Bloomsbury Publishing
Page : 212 pages
File Size : 38,52 MB
Release : 2017-09-07
Category : Design
ISBN : 1350034223
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Author : Jay Singh
Publisher : DEStech Publications, Inc
Page : 604 pages
File Size : 33,44 MB
Release : 2012
Category : Science
ISBN : 160595084X
Part of a series based on an important global packaging meeting, which brings together packaging researchers from universities and industry, this book covers subjects such as: active/intelligent packaging, distribution packaging, medical, cosmetic and pharmaceutical packaging, food and agricultural packaging, and hazardous materials containers.
Author : K Angello-Mayfield
Publisher : AuthorHouse
Page : 608 pages
File Size : 43,97 MB
Release : 2011-12-29
Category :
ISBN : 1468508547
Taodore, Michael, Alexander, Weaver, Lionel, Richard and Adam were finally away from Markum, free to live their lives. With all of his roof tops and windows in his past, Taodore finally had the love, freedom, and family he longed for. With his son Grayson born, his next child on the way, and his mind and body beginning to heal, he finally felt safe. But that sensation was quickly lost as he fought side-by-side with his best friend to save his family from the object that had invaded his new home. As the others tried to get to Alex and Tad, realizing that the Facility was not willing to let them be free, they fought together to get to them. After opening the door to the compound room and not sensing them, not seeing them, their worst fears were of Taodore and Alexander sacrificing themselves to save the rest of them. As Jared and Jessie search for their brother in the rubble, they vowed with the others that they would band together as Taodore had wanted and free others of their kind. The Pack's revenge; go back and shut the Facility down, free others of their kind that were willing to fight by their side, and bring the hope the stories of the prodigal son gave to the children of the Facility. As the Facility continually returns to Larkin's home to stop them, the Pack formulates as a team of sources and revisit where Taodore was created and kept, to fight for the one thing Taodore always wanted, for every one of his kind to be freed and the Facility stopped for good.
Author : B. Sham Moteelall
Publisher : Xlibris Corporation
Page : 207 pages
File Size : 41,32 MB
Release : 2023-04-16
Category : Self-Help
ISBN : 1669873404
This book titled A Common Vision, is written with the intent that it could, directly or indirectly, benefi t many people on Planet Earth. The writing emphasizes, among other topics, mutual respect for all, regardless of origin, wealth, entitlements or status. It delves into various aspects of life with special emphasis on business leadership, management, and other entities. The realization must exist that continuous personal and leadership improvements are critical factors for current and future successes. Denial of such basic factors should not be an option. The suggestions offered here are the results of many years of diverse experiences of the author during various modes of survival. It draws from experiences in a third world country to involvements in corporate business management and a host of additional scholastic and practical life experiences.
Author : Doctor Gjoko Muratovski
Publisher : Intellect Books
Page : 216 pages
File Size : 42,63 MB
Release : 2014-06-01
Category : Design
ISBN : 1783203773
One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centrepiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike’s design and marketing strategies for the Olympic Games. Other features include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher and founding member of the iconic Smart Design studio; an essay on the importance of a research-led design practice in typography; a consideration of colour and brand identity; an essay on packaging design testing methods; a study of greenwashing, sustainability, and communication design; a case study on organizational management by design; an essay on strategic decision-making in new product development; research on how Australian businesses are hiring designers; and an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that has revolutionized a health care sector.
Author : Herbert Meyers
Publisher : McGraw Hill Professional
Page : 316 pages
File Size : 34,34 MB
Release : 1998-06
Category : Business & Economics
ISBN : 9780844234380
It all comes down to a critical ten seconds--when it's just your product and your customer face to face. The time when all your time and effort and expense either pay off in a sale or turn to dust as the customer rejects your product for another. Here, two top brand identity and package design experts show how to create packaging solutions that win the customer during first contact.
Author : Michael McGhee
Publisher : Cambridge University Press
Page : 437 pages
File Size : 36,84 MB
Release : 2024-02-29
Category : Religion
ISBN : 1009230212
First published as Royal Institute of Philosophy Supplement: 32, Philosophy, Religion and the Spiritual Life, 1992.
Author : Ronald W. Hepburn
Publisher : Routledge
Page : 252 pages
File Size : 10,63 MB
Release : 2019-05-29
Category : Philosophy
ISBN : 1351751581
This title was first published in 2001. This book focuses on the rich web of interrelations between aesthetic and wider human concerns. Among topics explored are concepts of truth and falsity (within art and aesthetic experience generally), superficiality and depth in aesthetic appreciation of nature, moral beauty and ugliness, the projects of integrating a life, of fashioning a life as a work of art, experiments in the aesthetic re-working of the 'sacred', the role of imagination within religion and in our attempts to place and identify ourselves within the cosmos. The essays are both interlinked and distinct, allowing them to be read in any order, and providing useful themes for discussion groups and seminars. The author aims to arouse in the reader something of his enjoyment in unravelling the connections of ideas that come into view when one approaches aesthetics in its widest setting.
