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The Rural Marketing Book (Text & Practice) (With Cd)

Author : Pradeep Kashyap

Publisher : Dreamtech Press

Page : 384 pages

File Size : 11,13 MB

Release : 2005-07-04

Category : Consumer behavior

ISBN : 9788177225587

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Book Description

The Rural Marketing Book by Pradeep Kashyap & Siddhartha Raut is India's most comprehensive book on rural marketing theory and the rural mindset, with practical examples of products and cases that actually succeeded in the rural market place. Major AttractionsInside Out' practical approach to application of market theory in the rural context. Evolving the framework of rural marketing in the rural environment. Actual experiences and learning from grassroots development programmes. 100 practical caselets, 50 latest data tables. Using haats, melas and mandis for planning and developing the communication strategy. Project Shakti, e-Choupal, stores large format retailand more. Information technology, consumer finance & non conventional media in rural India. The application of conventional theory in practice; adaptation and innovations based on learning's and experience from the field.



Basics of Marketing Management (Theory & Practice)

Author : Rudani R.B.

Publisher : S. Chand Publishing

Page : 441 pages

File Size : 31,47 MB

Release : 2010-12

Category : Business & Economics

ISBN : 8121931681

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Book Description

Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography



New Perspectives on Rural Marketing

Author : Ramkishen Y.

Publisher : Jaico Publishing House

Page : 276 pages

File Size : 11,66 MB

Release : 2002-01-01

Category : Business & Economics

ISBN : 8179920852

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Book Description

This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.



Rural Nursing

Author : Charlene A. Winters, PhD, RN, FAAN

Publisher : Springer Publishing Company

Page : 521 pages

File Size : 26,30 MB

Release : 2013-03-20

Category : Medical

ISBN : 0826170862

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Book Description

The fourth edition of the only text to focus on nursing concepts, theory, and practice in rural settings continues to provide comprehensive and evidence-based information to nursing educators, researchers, and policy-makers. The book presents a wealth of new information that expands upon the rural nursing theory base and greatly adds to our understanding of current rural health care issues. It retains seminal chapters that consider theory and practice, client and cultural perspectives, response to illness, and community roles in sustaining good health. Authored by contributors from the United States, Canada, and Australia, the text examines rural health issues from a national and international perspective. The 4th edition presents new chapters on: Border health issues Palliative care Research applications of rural nursing theory Resilience in rural elders Vulnerabilities Health disparities Social disparities in health Use of rural hospitals in nursing education Establishing nursing education following disaster Public health accreditation in rural and frontier counties Developing the workforce to meet the needs for rural practice, research, and theory development Key Features: Provides a single-source reference on rural nursing concepts, theory, and practice Covers critical issues regarding nursing practice in sparsely populated regions Presents a national and international focus Updates content and includes a wealth of new information Designed for nurse educators and students at the graduate level



Agricultural Markets from Theory to Practice

Author : Barbara Harriss-White

Publisher : Springer

Page : 381 pages

File Size : 30,43 MB

Release : 1999-04-12

Category : Business & Economics

ISBN : 1349272736

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Book Description

In an era of globalization, private markets are expected to dominate the distribution of goods worldwide. Yet surprisingly little empirical work is conducted on them. The sensitive and secret nature of trading information, the complexity of real markets and the lack of official data other than that on price can all cause problems. This book seeks to overcome these in examining arguably the most difficult markets of all - agricultural markets under conditions of underdevelopment. Case-studies from nine countries covering all three underdeveloped continents offer a comprehensive overview of the lessons to be learnt from field experience.



Rural Crime Prevention

Author : Alistair Harkness

Publisher : Routledge

Page : 331 pages

File Size : 35,57 MB

Release : 2020-04-30

Category : Political Science

ISBN : 0429862792

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Book Description

Rural crime has long been overlooked in the field of crime prevention. Sustained academic interrogation is necessary, therefore, to reduce the extensive economic and social costs of rural crime as well as to challenge some of the myths regarding the prevention of rural crime. Rural Crime Prevention: Theory, Tactics and Techniques critically analyses, challenges, considers and assesses a suite of crime prevention initiatives across an array of international contexts. This book recognises the diversity and distinct features of rural places and the ways that these elements impact on rates, experiences and responses. Crucially, Rural Crime Prevention also incorporates non-academic voices which are embedded throughout the book, linking theory and scholarship with practice. Proactive responses to rural offending based on sound evidence can serve to facilitate feelings of safety and security throughout communities, enhance individual wellbeing and alleviate pressure on the overburdened and typically under-resourced formal elements of the criminal justice system. This book provides an opportunity to focus on the prevention of crime in regional, rural and remote parts of the globe. An accessible and compelling read, this book will appeal to students and scholars of criminology, policing, sociology and practitioners interested in learning about the best-practice international approaches to rural crime prevention in the twenty-first century.



Rural Marketing

Author : Balram Dogra

Publisher : Tata McGraw-Hill Education

Page : 0 pages

File Size : 18,17 MB

Release : 2010

Category :

ISBN : 9780070660007

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Rural Criminology

Author : Joseph F Donnermeyer

Publisher : Routledge

Page : 168 pages

File Size : 31,48 MB

Release : 2013-10-15

Category : Social Science

ISBN : 1136207600

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Book Description

Rural crime is a fast growing area of interest among scholars in criminology. From studies of agricultural crime in Australia, to violence against women in Appalachia America, to poaching in Uganda, to land theft in Brazil -- the criminology community has come to recognize that crime manifests itself in rural localities in ways that both conform to and challenge conventional theory and research. For the first time, Rural Criminology brings together contemporary research and conceptual considerations to synthesize rural crime studies from a critical perspective. This book dispels four rural crime myths, challenging conventional criminological theories about crime in general. It also examines both the historical development of rural crime scholarship, recent research and conceptual developments. The third chapter recreates the critical in the rural criminology literature through discussions of three important topics: community characteristics and rural crime, drug use, production and trafficking in the rural context, and agricultural crime. Never before has rural crime been examined comprehensively, using any kind of theoretical approach, whether critical or otherwise. Rural Criminology does both, pulling together in one short volume the diverse array of empirical research under the theoretical umbrella of a critical perspective. This book will be of interest to those studying or researching in the fields of rural crime, critical criminology and sociology.





Theory at a Glance

Author : Karen Glanz

Publisher :

Page : 52 pages

File Size : 27,36 MB

Release : 1997

Category : Health behavior

ISBN :

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