Buyology


Book Description

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.




The Storyteller's Thesaurus


Book Description

Writers, game designers, teachers, and students ~this is the book youve been waiting for! Written by storytellers for storytellers, this volume offers an entirely new approach to word finding. Browse the pages within to see what makes this book different:




Against Expression


Book Description

Charles Bernstein has described conceptual "poetry pregnant with thought." Against Expression, the premier anthology of conceptual writing, presents work that is by turns thoughtful, funny, provocative, and disturbing. Editors Craig Dworkin and Kenneth Goldsmith chart the trajectory of the conceptual aesthetic from early precursors such as Samuel Beckett and Marcel Duchamp through major avant-garde groups of the past century, including Dada, Oulipo, Fluxus, and language poetry, to name just a few. The works of more than a hundred writers from Aasprong to Zykov demonstrate a remarkable variety of new ways of thinking about the nature of texts, information, and art, using found, appropriated, and randomly generated texts to explore the possibilities of non-expressive language. --Book Jacket.




Anagram Solver


Book Description

Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.




Concealed


Book Description

Esther Amini grew up in Queens, New York, during the free-wheeling 1960s. She also grew up in a Persian-Jewish household, the American- born daughter of parents who had fled Mashhad, Iran. In CONCEALED she tells the story of being caught between these two worlds: the dutiful daughter of tradition-bound parents who hungers for more self-determination than tradition allows. Exploring the roots of her father's deep silences and explosive temper, her mother's flamboyance and flights from home, and her own sense of indebtedness to her two Iranian-born brothers, Amini uncovers the story of her parents' early years in Mashhad, Iran's holiest Muslim city; the little known history and persecution of Mashhad's underground Jews; the incident that steeled her mother's resolve to leave; and her parents' arduous journey to the United States, where they found themselves facing a new threat to their traditions: the threat of freedom. Determined to protect his only daughter from corruption, Amini's father prohibits talk, books, higher education, and tries to push her into an early Persian marriage. Can she resist? Should she? Focused intently on what she stands to gain, Amini eventually comes to see what she also stands to lose: a family and community bound together by food, celebrations, sibling escapades, and unexpected acts of devotion by parents to whom she feels invisible. In this poignant, funny, entertaining and uplifting memoir, Amini documents with keen eye, quick wit, and warm heart, how family members build, buoy, wound, and save one another across generations; how lives are shaped by the demands and burdens of loyalty and legacy; and how she rose to the challenge of deciding what to keep and what to discard.




The Night at the Museum


Book Description

Perfect for fans of Wellie Wishers and Billie B. Brown books, The Night at the Museum is the next adventure book for Dino Riders, Jurassic fanatics, and Smithsonian superstars! The book that inspired the iconic Night at the Museum movies will bring every trip to the museum—to life! Set in New York's Museum of Natural History, Larry, the museum nightguard, soon finds things aren't what they seem. Strange magic has led to the most amazing vanishing act in the museum's rich history—the entire dinosaur collection has disappeared! Could they have come...to life? The Night at the Museum masterfully blends mystery and comedy, making it the perfect museum book for teachers and educators. Kids of all ages will love the author's original illustrations on every page. Don't wait to discover what dinosaurs do after dark with The Night at the Museum!