Author : Tom Basile
Publisher : U of Nebraska Press
Page : 317 pages
File Size : 41,38 MB
Release : 2017-05-01
Category : Social Science
ISBN : 1612349005
"Tough Sell: Fighting the Media War in Iraq" takes readers on the behind-the-scenes rollercoaster ride of Tom Basile's time as a civilian adviser to the Coalition Provisional Authority in Iraq during the War or Terror.
Author : Michael T. Bosworth
Publisher : McGraw-Hill Companies
Page : 278 pages
File Size : 40,96 MB
Release : 1995
Category : Business & Economics
ISBN :
In this age of rapidly-advancing technology, sales professionals need a reliable method for selling products and services that are perceived as sophisticated or complex. This book offers techniques for overcoming the customer's resistance, showing how to generate prospects and new business with a unique value-perception approach, create a set of tools that enable sales managers to manage pipeline, assign prospecting activity, control the cost of sales, and more.
Author : Tom Hopkins
Publisher : Hachette UK
Page : 272 pages
File Size : 17,62 MB
Release : 2010-02-15
Category : Business & Economics
ISBN : 0446558508
Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While many see no other option than to "sit tight" and "ride things out" when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is to meet it head-on. That's why a positive attitude and a proactive approach to problem-solving are two of the most essential ingredients for success in selling--and why those who embrace them not only to survive but thrive, even in the most difficult of circumstances. Now, in his latest book, Selling in Tough Times, world-renowned selling expert Tom Hopkins puts his real-world , in-the-trenches experience to work and shares his plan to reverse the momentum of tough times--and even capitalize on them. With exercises to help you discover previously overlooked opportunities and eliminate waste, along with out-of-the-box methods for recruiting new customers and key tips on how to solidify your existing business, Hopkins gives you powerful ways to spur sales now and for years to come. Learn how to: Mine your client list to generate new leads Keep--and reward--your current customers so that they're loyal for life. Reduce the sales resistance that plagues tough times with tactics that overcome consumers' fears. Woo clients from your competition with 12 new strategies specially tailored for tough times. Cycles will come and go, but the principles of great selling and those who live by them stand firm. Find out how you can achieve your maximum selling potential, whatever the business climate, in Selling in Tough Times today.
Author : Juliana Geran Pilon
Publisher : Rowman & Littlefield
Page : 310 pages
File Size : 36,35 MB
Release : 2007
Category : Political Science
ISBN : 9780742551497
Why does America consistently receive such low ratings in opinion polls around the world? The answer, as Pilon explains, lies not just in America's overtly forceful actions but in the construction and presentation of its self-image. Scholars and policymakers alike will find Why America Is Such a Hard Sell both a penetrating analysis of America's current efforts in public diplomacy and a prescription for delivering a more appealing self-portrait to the world.
Author : Kevin Tumlinson
Publisher : Happy Pants Books
Page : 350 pages
File Size : 49,50 MB
Release : 2016-05-31
Category : Fiction
ISBN :
WINNER 2016 SHELF UNBOUND AWARD The adventure begins in the first Dan Kotler archaeological thriller! An ancient medallion is unearthed in Pueblo, Colorado, revealing a secret that will rewrite the history of North America—the Vikings somehow made it to the continent's interior, centuries before Columbus made landfall, and there they built a city of gold. But today the COELHO MEDALLION has been stolen, and a linguist and researcher has been abducted in connection with the crime. Could the abductors be after the fabled city of gold? Or do they have a more sinister plot in mind? DAN KOTLER is an independent researcher who often finds himself in more trouble than he was expecting. But when his colleague is abducted he finds himself being investigated by the FBI, he must use all of his brilliance and expertise to find her and absolve himself. ANWAR ADHAM has plans for a terrorist action on U.S. soil, and information from the Pueblo research site can give him everything he needs to put his plans in motion. Unless Adham is stopped, thousands and possibly millions will die. Whoever wins this contest of wits and wills will hold the fate of thousands in his hands, and will also lay claim to the fabled city of gold. It's an adventure that can redefine the history of America as we know it. Kotler finds himself facing off against both the FBI and Adham's terrorist network as he struggles to solve the mystery of Vikings in Colorado, to rescue Evelyn and stop Adham's plans before it's too late. “Kevin has crashed onto the action-thriller scene as only an action-thriller author can: with provocative plot lines, unforgettable characters, and enough adrenaline to keep you awake all night.” —Nick Thacker, author of 'The Enigma Strain' — HERE'S WHAT READERS ARE SAYING ABOUT KEVIN TUMLINSON'S BOOKS: ★★★★★ “[Kevin Tumlinson] is what every writer should be—entertaining and thought-provoking.” — Shana Tehan, Press Secretary, U.S. House of Representatives ★★★★★ “There was something so fascinating about [Citadel] and the cast of characters [Kevin Tumlinson] put together.” — Leah Petersen, Author of Fighting Gravity ★★★★★ "I discovered Kevin Tumlinson from The Creative Penn podcast and immediately got his novel, Evergreen. I read it in like 3 seconds. It's the most fast paced story I've encountered." —R.D. Holland, Independent Reviewer ★★★★★ "[Sawyer Jackson and the Long Land] was a great read! I love these style of books—magic, science fiction, alternate reality. I couldn't put it down." —S., Independent Reviewer
Author : Jamie Reidy
Publisher : Andrews McMeel Publishing
Page : 242 pages
File Size : 31,71 MB
Release : 2010-09-14
Category : Biography & Autobiography
ISBN : 0740788868
Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything. A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed. Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway.
Author : Dee Madigan
Publisher : Melbourne Univ. Publishing
Page : 182 pages
File Size : 25,27 MB
Release : 2014-08-01
Category : Political Science
ISBN : 052286631X
In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into: • How political ads are designed to work; • Who are they designed to work on; • How we pay for them; • Why we make so many negative ads; • How personal is too personal; • How spin works, particularly in an election campaigns; • How to make messages cut through the cynicism; • How politicians use journos who use politicians who use journos; • The gendered nature of it all; • And finally, what happens when it all turns to sh*t! Dee is candid about the tricks of the trade and the lessons that can be learnt.
Author : Mark Hunter, CSP
Publisher : HarperCollins Leadership
Page : 240 pages
File Size : 27,35 MB
Release : 2020-03-31
Category : Business & Economics
ISBN : 1400215765
For salespeople feeling stressed and disappointed that their customers don’t want to hear from them, this guide is the key to developing the mindset and habits required to reach a new level of sales success. The world of sales can be tough, so it’s easy to get discouraged when the rejections start piling up and your customers stop answering the phone. This allows the wrong thought patterns to start developing, soon you aren’t making quotas and then you begin looking at job listings waiting for your next downfall. Sales expert Mark Hunter can relate as his start to sales was discouraging. The lessons he’s learned throughout his career are revealed in A Mind for Sales. He discovered that sales can be incredibly rewarding, such as customers calling you for advice, thanking you for improving their business, and referring you to colleagues. The difference is simply developing mindset and momentum habits. In A Mind for Sales, you’ll learn how to: Feel energized by renewed purpose and success in your sales role by following the success cycle approach. Receive practical strategies on how to change your mindset and succeed in sales. Learn the daily habits needed to maximize productivity and make hitting the ground running strategy #1. Gain real-world insights from Hunter’s vast experience as a successful sales professional and sales coach. Let this book inspire and prepare you to form the new habits you need to succeed and to realize the incredible rewards that a successful life in sales makes possible.
Author : Sam Parker
Publisher :
Page : pages
File Size : 13,49 MB
Release : 2010-04-01
Category :
ISBN : 9780615361291
Author : Colin Clark
Publisher : eBook Partnership
Page : 372 pages
File Size : 15,75 MB
Release : 2014-08-01
Category : Business & Economics
ISBN : 0957534728
Market pitchers routinely transform a patch of bare ground into a sea of eager purchasers using little more than their 'gift of the gab' and some homespun 'psychology' to convince passers-by to stop and buy their goods. Employing some of the world's most successful selling techniques, in one of the oldest and most difficult of all marketing situations, their rhetoric and social skills have to equal that employed by the most accomplished salespersons, politicians and professional persuaders. Between 1984 and 1994 sociologists Clark and Pinch recorded over 75 pitching routines on street markets and other sales sites throughout the UK, mainland Europe and the United States. Using examples of pitchers attracting a crowd, describing and demonstrating their goods, building bargains, cajoling the unconvinced to make a purchase and coping with problem customers, the authors reveal, for the very first time, the reasons for these traders' extraordinary success-both on and away from the markets. Comparing their findings with more orthodox sales situations-direct response TV home shopping and infomercials, as well as other forms of grass-roots selling (fly pitching, the mock auction sales con, street entertaining and urban 'hustling')-the authors highlight many important lessons that have relevance for everyone involved in all types of marketing, advertising and persuasion.In this revised, updated and extended edition the authors also reveal why, today, pitching on markets appears to have become a dying art. Original, authoritative and highly readable, The Hard Sell is an essential and often hilarious guide for anyone who wants to understand how real-life selling really works.
