Thomas Register of American Manufacturers


Book Description

This basic source for identification of U.S. manufacturers is arranged by product in a large multi-volume set.




Mineral Commodity Summaries 2020


Book Description

Mineral Commodity Summaries 2019







Cast Iron Technology


Book Description

Cast Iron Technology presents a critical review of the nature of cast irons. It discusses the types of cast iron and the general purpose of cast irons. It also presents the history of the iron founding industry. Some of the topics covered in the book are the description of liquid metal state; preparation of liquid metal; process of melting; description of cupola melting and electric melting methods; control of composition of liquid metal during preparation; description of primary cast iron solidification structures; and thermal analysis of metals to determine its quality. Solidification science and the fundamentals of heat treatment are also discussed. An in-depth analysis of the hot quenching techniques is provided. The graphitization potential of liquid iron is well presented. A chapter is devoted to microstructural features of cast iron. The book can provide useful information to iron smiths, welders, students, and researchers.







Buyology


Book Description

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.




ASM Materials Engineering Dictionary


Book Description

The 10,000 entries (arranged from A to Z) are supplemeted by hundreds of figures (approximately 700) & tables (more than 150) that clearly demonstrate the principles & concepts behind important manufacturing processes, illustrate the important structures, or provide representative compositional & property data for a wide variety of ferrous & nonferrous materials, plastics, ceramics, composites (resin-metal-carbon-&-cermaic-matrix) & adhesives. "Technical Briefs" provide encyclopedic-type coverage for some 64 key material groups. Each Technical Brief contains a "Recommended Reading" list to guide the user to additional information. Published by ASM International (tm), Materials Park, OH 44073.




Modern Marine Engineer's Manual


Book Description

Volume II of the manual that has been absolutely indispensable to the ship's engineer for over forty years was completely updated by a team of practicing marine engineers in 1991. Chapters on obsolete equipment were deleted; those on systems that are still current were updated; and new chapters were written to cover the innovations in materials, machines, and operating practices that evolved recently.




Automotive Paints and Coatings


Book Description

Now in its second edition and still the only book of its kind, this is an authoritative treatment of all stages of the coating process -- from body materials, paint shop design, and pre-treatment, through primer surfacers and top coats. New topics of interest covered are color control, specification and testing of coatings, as well as quality and supply concepts, while valuable information on capital and legislation aspects is given. Invaluable for engineers in the automotive and paints and coatings industry as well as for students in the field.