Rigor Is NOT a Four-Letter Word


Book Description

Learn how to increase instructional rigor so that all students can reach higher levels of learning! In this new edition of a best seller, author Barbara R. Blackburn offers practical ideas for raising expectations, increasing complexity, integrating scaffolding into instruction, creating open-ended choices and projects, and much more. This timely new edition provides connections to rigorous standards, plus it features new sections on topics such as questioning models, student ownership, Genius Hour, summative assessments, becoming a teacher-leader, and increasing rigor in instructional technology. Appropriate for teachers of all grade levels and subject areas, the book is filled with helpful strategies and tools that you can implement immediately. In addition, full-sized templates are available as eResources on our website (www.routledge.com/9781138569560) so you can download and print them for classroom use. With its practical advice and helpful tools, Rigor Is NOT a Four-Letter Word will set you and your students on the fast track to higher learning and sustained success.




Brand is a Four Letter Word


Book Description

In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.




Tax Is Not a Four-Letter Word


Book Description

Taxes connect us to one another, to the common good, and to the future. This is a book about taxes: who pays what and who gets what. More than that, it’s about the role of government, about citizenship and our collective well-being, about the Canada we want. The contributors, leading Canadian practitioners and scholars, explore how taxes have become a political “no-go zone” and how changes in taxation are changing Canada. They challenge the view that any tax is a bad tax and provide broad directions for fairer and smarter approaches. This is a book that will be of interest to anyone concerned with public policy and public affairs, economics, and political science and to anyone interested in challenging the conventional wisdom that lower taxes and smaller government are the cures to what ails us.




Four Letter Word


Book Description

An inspired collection of new fiction from some of today’s most celebrated writers, exploring the charm, potency and seductive powers of a classic genre . . . the love letter. When did you last receive a love letter? Have emails and text messages taken over from this romantic form of communication? Would a love letter by a novelist or poet be better than one written by you or me? How would the literary traits of a writer shape the love letters he or she writes? And might a love letter tell us something about its author their other writing could not? Editors Joshua Knelman and Rosalind Porter have assembled an exciting and unique collection of new fiction: they’ve asked some of our most celebrated contemporary writers to explore the distinctive form of the love letter to remind us how enticing words can be and perhaps even to resurrect a dying custom. Each of the pieces in this anthology is radically different from the others, each is a testimony to the creative powers of our leading writers today, and each is guaranteed to seduce. Four Letter Word brings us work from 35 of today’s best writers, including Margaret Atwood, Miriam Toews, David Bezmozgis, Douglas Coupland, Michel Faber, A.L. Kennedy, Audrey Niffenegger, Lionel Shriver, Jan Morris, Jeanette Winterson, Chimamanda Ngozi Adichie, Joseph Boyden, Panos Karnezis, Jonathan Lethem, Graham Roumieu, M.G. Vassanji and Neil Gaiman.




Fear Is Just a Four-Letter Word


Book Description

Instant Wall Street Journal bestseller! From the first female real estate broker on Million Dollar Listing LA, a no-nonsense guide to analyzing big egos, deflecting power plays, and taking control of any room. Behind Tracy Tutor's on-screen persona is an uncanny knack for projecting confidence in the most intimidating of circumstances. The breezy, tough-talking, utterly inimitable businesswoman has rivaled her male co-stars to land increasingly high-profile deals in the world of LA real estate. Now, Tracy is leveraging her years of experience to write the go-to manual for any woman struggling to convince people she's in charge. If you get thrown off course by narcissistic personalities or freaked out by high-stakes situations, don't assume you're weak. When fear is running the show, you get wrapped up in your head and start missing important cues. Yes, the people you're dealing with seem scary, but they're more predictable than you think. Once you understand them, it's easy to push the right levers of influence to get what you want. Through candid, hilarious stories of her rise through a world of misogyny and cutthroat business dealings (text message screen shots from creeps included!), Tracy offers a crash course in the psychology of power dynamics and social signaling. You'll learn: What five things you should always find out about someone before you meet them How to choose the perfect outfit for an important meeting, even when dressing on a budget When and how to use humor strategically to lighten the mood and command authority This book is a must-read for any ambitious woman who wants to win her next business confrontation before she even walks into the room.




No Is a Four-Letter Word


Book Description

New York Times bestselling author and six-time WWE champion Chris Jericho shares 20 of his most valuable lessons for achieving your goals and living the life you want. Chris Jericho has known what he wanted out of life since he was a teenager: to be a pro wrestler and to be in a rock 'n' roll band. Most of his high school friends felt that he lacked the tools necessary to get into either, but Chris believed in himself. With the wise words of Master Yoda echoing through his head ("Do or do not. There is no try."), he made it happen. As a result, Chris has spent a lifetime doing instead of merely trying, managing to achieve his dreams while learning dozens of invaluable lessons along the way. No Is a Four-Letter Word distills more than two decades of showbiz wisdom and advice into twenty easy-to-carry chapters, including: Developing a strong work ethic thanks to WWE chairman Vince McMahon, Remembering to always look like a star from Gene Simmons of KISS, Learning to let it go when the America's Funniest Home Videos hosting gig goes to his rival, Adopting a sense of perpetual reinvention from the late David Bowie, Making sure to sell himself like his NHL-legend father Ted Irvine taught him, and Going the extra mile to meet Keith Richards (with an assist from Jimmy Fallon). Now, in the hopes that those same principles might help and inspire his legions of fans, Chris has decided to share them while recounting the fantastic and hilarious stories that led to the birth of these rules. The result is a fun, entertaining, practical, and inspiring book from the man with many scarves but only one drive: to be the best. After reading No Is a Four-Letter Word, you'll discover that you might have what it takes to succeed as well...you just need to get out there and do it. That's what Jericho would do.




Life is a Four-Letter Word


Book Description

Do you ever feel you’re a fraud and about to be found out? Do you feel an expectation to keep going and to be strong? Do you ever think what it would be like to just... ‘STOP’? You’re not alone. Mental ill health impacts one in four people every year, and professionals in high-pressure jobs are especially vulnerable. Life is a Four-Letter Word is a mental health survival guide for professionals, from a high-flying Big 4 accountant who’s struggled with depression, anxiety, stress and suicidal thoughts and learned a lot along the way. Andy now advocates positive action around mental health, working closely with business leaders across the UK to help them build mentally healthy cultures. He is a renowned speaker and writer on mental health, entrepreneurship and finance.




Love and Other Four-Letter Words


Book Description

With her parents splitting up, 16-year-old Sammie Davis may not want to feel a thing, but feelings happen. For starters, she’s plenty angry. Her dad’s leaving their upstate New York home and moving clear across the country. Her mother—well, she’s packing up and relocating to New York City with Sammie, who has no say about any of it. Overnight Sammie is forced to deal with change. And one change spawns another: Roles get reversed, old and new friendships tested, and sexual feelings awakened. It’s a scary time. But as Sammie realizes that things can’t stay the same forever, that even the people she loves and trusts the most can disappoint her, she begins to accept that change isn’t always bad. It’s how you cope, jumbled feelings and all, that counts. And as she copes, Sammie’s sense of self emerges proud and strong.




Golf is a Four-letter Word


Book Description

Purporting to be an account of Armour's lifelong love-hate affair with the game of golf, this is a marvellously pointed and hilarious testament to the ability of golf to humiliate its devotees and make them come back for more. Whether Armour is adjusting his stance to allow for a new-found curvature in his clubs, or finds the secret of the perfect swing in a long-billed cap, this book never fails to amuse and, perhaps too often, reflect something very close to the truth. Golfers everywhere will treasure it.




Rigor is Not a Four-letter Word


Book Description

Reader-friendly and practical, Rigor is NOT a Four-Letter Word is filled with tools you can use every day to raise the level of rigor in your classroom. These strategies can be incorporated immediately across content areas, grades, and subjects. Barbara Blackburn clearly defines what rigor is and how individual teachers can provide challenging learning experiences in their classrooms to prepare students for a better future.