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Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources

Publisher : IGI Global

Page : 1838 pages

File Size : 17,9 MB

Release : 2017-01-06

Category : Business & Economics

ISBN : 1522517944

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Book Description

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.



Fodor's Denmark

Author : Sarah Sper

Publisher : Fodor's

Page : 306 pages

File Size : 17,82 MB

Release : 2006

Category : Travel

ISBN : 1400016134

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Book Description

Make like a royal in a Dutch Renaissance castle, sip champagne in the middle of Tivoli, watch a perfect sunset on windswept beaches or get your modern art fix on the banks of a fjord—Fodor's Denmark, 5th Edition offers all these experiences and more! Our local writers have traveled throughout the country to find the best hotels, restaurants, attractions and activities to prepare you for a journey of stunning variety. Before you leave for your trip be sure to pack your Fodor's guide to ensure you don't miss a thing. The San Francisco Chronicle sums it up best —"Fodor's guides are saturated with information." - You won't find a more accurate, current guidebook anywhere. - Unlike other travel books, Fodor's guides rely heavily on local experts who know the territory best—so you know you're seeing the real Denmark. - We give you the planning tools you need to tailor your trip. We give options for all budgets. You make the choices. ----------------------------------- With Fodor’s you get much more than a guidebook–we make it easy for you to customize your dream vacation. Visit www.fodors.com to find up-to-date travel bargains, mini-guides to worldwide destinations, information on local festivals, dazzling drives, maps, vacation planning tips and much more! And, for more insider secrets, visit “Travel Talk” and “Rants and Raves” online at www.fodors.com/forums to get advice from other travelers like you.



DK Eyewitness Travel Guide: Denmark

Author :

Publisher : Penguin

Page : 330 pages

File Size : 32,31 MB

Release : 2013-10-10

Category : Travel

ISBN : 1465413553

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Book Description

Now available in PDF format. DK Eyewitness Travel Guide: Denmark is your indispensable guide to this beautiful country. The fully updated guide includes unique cutaways, floor plans, and reconstructions of the must-see sights, plus street-by-street maps of cities and towns. DK's insider travel tips and essential local information will help you discover the best of this country region-by-region, from local festivals and markets to day trips around the countryside. Detailed listings will guide you to hotels, restaurants, bars, and shops for all budgets, while practical information will help you to get around by train, bus, or car. With hundreds of full-color photographs, hand-drawn illustrations, and custom maps that brighten every page, DK Eyewitness Travel Guide: Denmark truly shows you this destination as no one else can.



Global Place Branding Campaigns across Cities, Regions, and Nations

Author : Bayraktar, Ahmet

Publisher : IGI Global

Page : 393 pages

File Size : 39,96 MB

Release : 2016-07-22

Category : Business & Economics

ISBN : 1522505776

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Book Description

Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.



DK Eyewitness Travel Guide: Denmark

Author : DK Publishing

Publisher : Penguin

Page : 330 pages

File Size : 14,18 MB

Release : 2010-05-31

Category : Travel

ISBN : 0756674069

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Book Description

DK Eyewitness Denmark will lead you straight to the best attractions this diverse and beautiful country has on offer. The guide explores Denmark area by area from the vibrancy of Copenhagen to the unspoilt Faroe Islands. The guide provides all the insider tips every visitor needs, from visiting the famous Little Mermaid statue to the family-friendly resorts of Lalandia and Marielyst, with comprehensive listings of the best hotels, restaurants, shops and nightlife area by area for all budgets. Experience the tastes of Denmark with advice on classic dishes and beers and rely on pratical information in the fully-updated survival section. With up-to-date information on getting around by car, foot, train and boat and all the sights, beaches and festivals listed town by town, DK Eyewitness Denmark is indispensable. Don’t miss a thing on your holiday with DK Eyewitness Denmark.



DK Eyewitness Denmark Travel Guide

Author : DK Eyewitness

Publisher : Penguin

Page : 322 pages

File Size : 22,21 MB

Release : 2018-01-16

Category : Travel

ISBN : 146547482X

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Book Description

This guide will help you explore Copenhagen, learn about the country's Viking history, its beautiful natural landscape, Danish design, and the art of hygge, and get hotel and restaurant recommendations and insider tips to help you plan the perfect trip. Discover the historic amusement park of Tivoli and the prestigious Nationalmuseet. Hike around Denmark's spectacular waterways, discover Aarhus, a 2017 European Capital of Culture, and visit the royal palaces of Kronborg Slot and Frederiksborg Slot. DK Eyewitness Travel Guide: Denmark is full of inspiring photography and unique illustrations of major attractions such as Storebælt Bridge, Rosenborg Slot, and Christiansborg Slot. With hundreds of full-color photographs, hand-drawn illustrations, and custom maps that illuminate every page, DK Eyewitness Travel Guide: Denmark truly shows you this city as no one else can.



Denmark

Author : Nuha Ansari

Publisher : Fodor's

Page : 258 pages

File Size : 30,67 MB

Release : 2004

Category : Travel

ISBN : 9781400013210

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Book Description

Meander through Danish cities and towns and notice how the city avenues conform perfectly to the harmony of the architecture. Travel to the countryside where moats and well-groomed gardens surround storybook castles. Our local writers have traveled throuh Copenhagen's canals and ventured all the way to Greenland's arctic expanses to find the best hotels, restaurants, attractions and activities to make you trip unforgettable. Before you leave on your trip to Denmark be sure to pack your Fodor's guide to ensure you don't miss a thing. The San Francisco Chronicle sums it up best "Fodor's guides are saturated with information." - Two-color interior design makes it easier to find the information you need - Fodor's Choice Ratings flag must-see sights and hidden treasures - Hotel and restaurant reviews cover all budgets - Plus multi-day itineraries to help you build the right trip for you and/or your family



DK Denmark

Author : DK Travel

Publisher : Penguin

Page : 461 pages

File Size : 20,85 MB

Release : 2022-09-13

Category : Travel

ISBN : 0744078288

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Book Description

Enchanting villages, forward-thinking design and epic heritage - welcome to Denmark. Whether you want to adventure like a Viking, sample cutting-edge cuisine or practise the art of hygge, your DK Eyewitness travelguide makes sure you experience all that Denmark has to offer. From the captivating cities to the far-flung corners, each region of Denmark exudes its own distinct personality. Breathe in the coastal air at Skagen's wild beaches, cycle the charming lanes of Copenhagen or marvel at the stunning selection of museums in Aarhus.Our updated guide brings Denmark to life, transporting you there like no other travel guide does with expert-led insights, trusted travel advice, detailed breakdowns of all the must-see sights, photographs on practically every page, and our hand-drawn illustrations which place you inside the country's iconic buildings and neighbourhoods. We've also worked hard to make sure our information is as up-to-date as possible following the COVID-19 outbreak. DK Eyewitness Denmark is your ticket to the trip of a lifetime. Inside DK Eyewitness Denmark you will find: - A fully-illustrated top experiences guide: our expert pick of Denmark's must-sees and hidden gems - Accessible itineraries to make the most out of each and every day - Expert advice: honest recommendations for getting around safely, when to visit each sight, what to do before you visit, and how to save time and money - Color-coded chapters to every part of Denmark, from Copenhagen to Northwestern Zealand, Southern Zealand to Bornholm - Practical tips: the best places to eat, drink, shop and stay - Detailed maps and walks to help you navigate the city easily and confidently - Covers: Central Copenhagen North, Central Copenhagen South, Christianshavn and Holmen, Beyond the Centre, Northwestern Zealand, Southern Zealand and the Islands, Funen, Southern and Central Jutland, Northern Jutland, Bornholm, Greenland and the Faroe Islands Want the best of Denmark in your pocket? Don't forget to try DK Eyewitness Top 10 Copenhagen. About DK Eyewitness: At DK Eyewitness, we believe in the power of discovery. We make it easy for you to explore your dream destinations. DK Eyewitness travel guides have been helping travellers to make the most of their breaks since 1993. Filled with expert advice, striking photography and detailed illustrations, our highly visual DK Eyewitness guides will get you closer to your next adventure. We publish guides to more than 200 destinations, from pocket-sized city guides to comprehensive country guides. Named Top Guidebook Series at the 2020 Wanderlust Reader Travel Awards, we know that wherever you go next, your DK Eyewitness travel guides are the perfect companion.



Transportation and Travel

Author : United States. Department of the Army

Publisher :

Page : 432 pages

File Size : 50,94 MB

Release : 1980

Category : Asia

ISBN :

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Book Description