TRENDS, TRIBES & NICHES


Book Description

In the vast and competitive e-commerce universe, Amazon has emerged as a dominant force, capturing a significant portion of the market. However, the success of a product on Amazon is not determined solely by its quality or price, but is influenced by factors such as trends, tribes and niches. This book delves into the secret of success on Amazon, exploring how current trends, online communities (tribes) and niche markets (niches) impact sales and profitability. Trends refer to emerging patterns in consumer behavior, influenced by social changes or technological advances. Tribes, on the other hand, are groups of people with similar interests or preferences that can significantly influence purchasing decisions. Niches, meanwhile, are specialized market segments that cater to specific and often unique needs. By identifying and understanding these niches, marketers can offer products that perfectly match the needs of these consumers, reducing competition and building a loyal customer base. In addition to these concepts, the book also highlights the importance of data analytics in understanding and analyzing consumer behavior. Data-driven strategies are essential for uncovering trends, identifying tribes and locating profitable niches. This book is an essential guide for any marketer or professional looking to unlock the secrets of Amazon bestsellers. By mastering the concepts of trends, tribes and niches, and applying data-driven strategies, sellers can maximize their sales potential on the platform and achieve sustained success.




Niche Tourism


Book Description

* The only book to provide an integrated picture of speciality/niche tourism as a whole * Examines one of the fastest growing areas of the tourism sector * Looks at a vast array of aspects of tourism from dark tourism, looking at 'ground zero' in the US, gastronomic tourism in the Yarra Valley Australia, to tribal tourism in Africa.




Power from Powerlessness


Book Description

As American Indian tribes seek to overcome centuries of political and social marginalization, they face daunting obstacles. The successes of some tribal casinos have lured many outside observers into thinking that gambling revenue alone can somehow mend the devastation of culture, community, natural resources, and sacred spaces. The reality is quite different. Most tribal officials operate with meager resources and serve impoverished communities with stark political disadvantages. Yet we find examples of Indian tribes persuading states, localities, and the federal government to pursue policy change that addresses important tribal concerns. How is it that Indian tribes sometimes succeed against very dim prospects? In Power from Powerlessness, Laura Evans looks at the successful policy interventions by a range of American Indian tribal governments and explains how disadvantaged groups can exploit niches in the institutional framework of American federalism to obtain unlikely victories. Tribes have also been adept at building productive relationships with governmental authorities at all levels. Admittedly, many of the tribes' victories are small when viewed on their own: reaching cooperative agreements on trash collection with municipalities and successfully challenging other localities for more control over fisheries and waterway management. However, Evans shows that in combination, their victories are impressive-particularly when considering that the poverty rate among American Indians on reservations is 39 percent. Not simply a book about American Indian politics, Power from Powerlessness forces scholars of institutions and inequality to reconsider the commonly held view that the less powerful are in fact powerless.




Consumer Tribes in Tourism


Book Description

This book adopts a collectivist perspective on special interest tourism consumption, bringing together research on ‘special interest tourism’ and ‘niche tourism’ as well as more recent research into the interdisciplinary applications of the sociological concept of neo‐tribes. It promotes a shift in perspective away from special interest tourism understood as a sum of similarly motivated individuals, to a collective view of special interest tourists who share common characteristics (e.g., shared values, beliefs and mutual interests) and group structures. This approach provides a better understanding of groupings that are not unified by a common tourism motivation, but brought together by otherwise conditioned commonalities in actual behavior triggered by supply-side contexts (e.g., Airbnb). The book considers tourism micro‐segments as consumer tribes (i.e., as symbolic communities) in which individuals are embedded and loosely bound together. As there is limited research on the collectivist perspective on special interest tourism consumption, in the first part the book’s conceptual/theoretical discourse contributes to a better understanding of ‘groupings’ in tourism behavior but also collectives that are not unified by a common tourism motivation. Presenting international examples, the book explores in Part 2 the group culture of a range of tourist tribes by describing emerging tourism micro-segments, identifying shared identities, and analyzing their collective mechanisms.




Handbook of Niche Tourism


Book Description

This Handbook provides a critical analysis of the evolution of the contemporary niche tourism phenomenon. By framing discussions around sustainable development thinking, concepts and practical applications, each chapter provides specific reflections on niche tourism trends, successes and/or failures, and the challenges and opportunities that destinations that pursue tourism as a vehicle for sustainable development face around the world.




From Tribal Village to Global Village


Book Description

This book examines the rise of human rights movements in five Latin American countries—Ecuador, Mexico, Brazil, Nicaragua, and Bolivia—among the hemisphere's most isolated and powerless people, Latin American Indians. It describes the impact of the Indian rights movement on world politics, from reforming the United Nations to evicting foreign oil companies, and analyzes the impact of these human rights experiences for all of Latin America's indigenous citizens and native people throughout the world.




Area Handbook for the Hashemite Kingdom of Jordan


Book Description

General study of Jordan - covers historical and geographical aspects, demographic aspects and social structures, religion, education, living conditions, mass media, the political system, the economic structure, international relations, public finance, agriculture, industry, defence, etc. Bibliography pp. 243 to 268, flow charts, graphs, maps and statistical tables.




Culture Change in a Bedouin Tribe


Book Description

Against the historical dynamics of this complex region, this richly documented volume reconstructs the growth of the ‘arab al-?gerat of the Galilee from some five herding households at the end of the Ottoman eighteenth century into a thriving sedentary tribe of regional importance nearly 200 years later.




The New Rules of Retail


Book Description

In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators.




The Trend Forecaster's Handbook


Book Description

Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow’s consumers.