U.S. National Strategy for Public Diplomacy and Strategic Communication


Book Description

The strength, success and security of the United States of America rest on our commitment to certain fundamental values and principles. These values gave birth to our nation, and govern our actions in the world. We believe all individuals, men and women, are equal and entitled to basic human rights, including freedom of speech, worship and political participation. While the forms of government will vary, we believe all people deserve to live in just societies that protect individual and common rights, fight corruption and are governed by the rule of law. Across the world, America seeks to work with other governments and nations in a spirit of partnership that supports human dignity and fosters peace and progress.







U. S. Public Diplomacy


Book Description

Since the 9/11 terrorist attacks, the U.S. government has spent at least $10 billion on communication efforts designed to advance the strategic interests of the U.S. However, foreign public opinion polling data shows that negative views towards the U.S. persist despite the collective efforts to counteract them by the State Dept., Broadcasting Board of Governors, U.S. Agency for International Development, Dept. of Defense, and other U.S. government agencies. Based on the significant role U.S. strategic communication and public diplomacy efforts can play in promoting U.S. national security objectives, such as countering ideological support for violent extremism, they are being highlighted as an urgent issue for the new admin. and Congress.




U. S. Public Diplomacy


Book Description

Public diplomacy describes a government¿s efforts to conduct foreign policy and promote national interests through direct outreach and commun. with the population of a foreign country. Activities include providing info. to foreign publics through broadcast and Internet media and at libraries and other outreach facilities in foreign countries; conducting cultural diplomacy, such as art exhibits and music performances; and admin. internat. educational and professional exchange programs. This report discusses the issues concerning U.S. public diplomacy. Determining levels of public diplomacy funding. Establishing capabilities to improve monitoring and assessment of public diplomacy activities. Charts and tables.




Drafting a New Strategy for Public Diplomacy and Strategic Communication


Book Description

In May 2007, the United States Government published its U.S. National Strategy for Public Diplomacy and Strategic Communication. The strategy, authored by the Policy Coordinating Committee (PCC) on Public Diplomacy and Strategic Communication, is the first attempt at coordinating Strategic Communication efforts across the interagency community. Although a good start, the current strategy is preoccupied with the war on terror, presents a miss match in mission and objectives, fails to recognize key strategic audiences, and accepts an adversarial relationship with the media. This Strategy Research Project (SRP) paper reviews the current Strategy in terms of ends, ways, and means and in terms of its suitability, feasibility and acceptability and provides recommendations for drafting the new U.S. National Strategy for Public Diplomacy and Strategic Communication.




Whither Strategic Communication?


Book Description

In light of calls to reform U.S. strategic communication and public diplomacy, RAND elected to conduct a survey of existing reform and improvement proposals. The subsequent literature review and interviews with subject-matter experts permitted the identification and categorization of frequently appearing recommendations in this area, which were then grouped into core themes.




Drafting a New Strategy for Public Diplomacy and Strategic Communication


Book Description

In May 2007, the United States Government published its U.S. National Strategy for Public Diplomacy and Strategic Communication. The strategy, authored by the Policy Coordinating Committee (PCC) on Public Diplomacy and Strategic Communication, is the first attempt at coordinating Strategic Communication efforts across the interagency community. Although a good start, the current strategy is preoccupied with the war on terror, presents a mismatch in mission and objectives, fails to recognize key strategic audiences, and accepts an adversarial relationship with the media. This Strategy Research Project (SRP) paper reviews the current Strategy in terms of ends, ways, and means and in terms of its suitability, feasibility and acceptability and provides recommendations for drafting the new U.S. National Strategy for Public Diplomacy and Strategic Communication.







Strategic Communication


Book Description

This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government. Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition. But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master—and win—the "war of ideas" through fully integrated and synchronized communications and actions.