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Private Label Strategy

Author : Nirmalya Kumar

Publisher : Harvard Business Review Press

Page : 289 pages

File Size : 35,75 MB

Release : 2007-02-13

Category : Business & Economics

ISBN : 1633690601

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Book Description

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implications for managers on both sides. Yet, brand manufacturers still cling to their outdated assumptions about private labels. In Private Label Strategy: How to Meet the Store Brand Challenge, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response. Most important, they lay out actionable strategies for competing against - or collaborating with - private label purveyors. Packed with detailed international case studies, valuable visuals, and hands-on tools, Private Label Strategy enables managers to navigate profitably in this radically altered landscape.



Private Label Strategy

Author : Nirmalya Kumar

Publisher : Harvard Business Press

Page : 292 pages

File Size : 47,82 MB

Release : 2007

Category : Business & Economics

ISBN : 9781422101674

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Book Description

The growth in private labels has huge implications for managers on both sides.



Beginner's Guide to Selling Amazon Private Label FBA

Author : Chris J. Brodie

Publisher :

Page : 76 pages

File Size : 31,98 MB

Release : 2019-05-13

Category :

ISBN : 9781098525811

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Book Description

The Ultimate Amazon FBA Introductory E-Book is Brand New + Updated for 2019! Start getting involve as an Amazon Seller to have a Profitable and Sustainable Business Yourself! Learn how you can leverage the Amazon platform to sell your private labeled products, not worrying about how you can survive on the 9 to 5 job or what we call a rat race. Amazon Sellers are earning million of dollars selling their own products, why not join us and be one? Entering the Amazon FBA world will require you to be fully prepared and set your expectations. Following the mentioned step inside this course, you will specifically discover how you can start Amazon FBA the easy way. Here's just a little bit of what you're going to learn on the inside: How to select the right product to private label that can make you millions with only one product Finding and negotiating with the right suppliers Everything you need to know about launching your products to get your initial sales Common pitfalls to avoid when selling on Amazon FBA How to effectively scale your Amazon FBA private label business Amazon Sponsored Product tips that 90% of Amazon sellers are not implimenting



Walmart

Author : Bryan Roberts

Publisher : Kogan Page Publishers

Page : 240 pages

File Size : 18,96 MB

Release : 2012-04-03

Category : Business & Economics

ISBN : 0749462744

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Book Description

Walmart provides a detailed assessment of the world's largest retailer that forever changed the face of retailing. The book examines Walmart's successes, failures, and whether it can stay ahead for the next 50 years. Despite being a source for best practice in procurement, logistics, systems and store format innovation, the retail giant is now facing several issues that affect its future development. Starting from its inception in rural Arkansas in 1962, this objective analysis of Walmart's history addresses the rapid change of retail, including the rise of e-commerce and multi-channel retailing; Walmart International and its 'everyday low prices' philosophy; the saturation of the superstore format, and much more. In a time of rapid change, will the world's largest retailer be able to reconfigure? Walmart provides the necessary insights for retailers, advertisers, other business professionals and students to understand how Walmart became a retail giant, the lessons that can be learned, and what is in store for the future.



Private Label Persuasion

Author : R.K.

Publisher : 大賢者外語

Page : 51 pages

File Size : 21,97 MB

Release :

Category : Business & Economics

ISBN :

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Book Description

Learn 101 Ways To Expand Your Private Label Resell Profits! 1. The "Economical" Strategy2. The "Better Than Money" Strategy3. The "Blog It" Strategy4. The "Missed Deadline" Strategy5. The "Copyright Violation" Strategy6. The "Fly By Night" Strategy7. The "Garbage" Strategy8. The "Won't Find It Anywhere" Strategy9. The "Follow The Money" Strategy10. The "E-zine" Strategy11. The "Contextual Advertising" Strategy12. The "Sell Space" Strategy13. The "No Cost PLR" Strategy14. The "Edit It" Strategy15. The "Plagiarize It" Strategy16. The "Spread The Wealth" Strategy17. The "Become Famous" Strategy18. The "I Rather Listen" Strategy19. The "I Rather Watch" Strategy20. The "Rank High" Strategy And 81 more ideas for you in this report.



The Ultimate Retail Manual

Author : Jeffrey P McNulty

Publisher : New Retail Ethos Publications

Page : 368 pages

File Size : 17,26 MB

Release : 2018-08-01

Category : Business & Economics

ISBN : 1732565414

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Book Description

The retail sector is in the midst of a chrysalis period (major transformation) that is forcing most retailers to recalibrate their intentions with how they execute their business strategies. Many retailers are struggling with adapting to the NEW RETAIL ETHOS which is flummoxing a large segment of retail executives with how to correspond with fluctuating consumer demands in the digital age. Fortunately, this is creating a cacophony of opportunity for retail leaders to establish heuristic methods that will create an axiomatic bridge between legacy retailing of the past to the highly innovative, enthralling, and multisensory digital world of tomorrow, thus, creating an engaging retail utopian future.WITHIN THIS MANUAL YOU WILL LEARN* Four Techniques to Drastically Increase Net Income* The No-Limit Concept to Increase Revenue and Skyrocket Your Gross Margin Levels* Six Methods for Abolishing Revenue Deterrents and Increase Customer Brand Loyalty* How to Increase Top-Line Revenue and Maximize Per Square Foot Revenue* How to Attract and Retain Top-Notch Talent Throughout Your Organization* How to Create an Inclusive Environment for Your Employees & Customers* Feng-Shui Techniques to Foster an Environment of Auspicious Energy* How to Promote the Right Leaders and Reward Your EmployeesThese retail concepts are a series of compounding ideas that create an overall advantageous synergistic effect. They generate effectual momentum analogous to The Flywheel Effect that Amazon CEO Jeff Bezos incorporates which creates a "virtuous cycle" a.k.a. a positive feedback loop. This translates into a magnetic and interactive shopping environment that is built upon solid foundations, devoted relationships, transparency, and an amalgamation of concrete values that truly serve your customers. This retail manual was created to assist any new or experienced retail leader (department manager up to the C-Suite executive) with acclimating to an experiential retail environment while supplementing and enhancing their existing retail acumen.



Brand Portfolio Strategy

Author : David A. Aaker

Publisher : Free Press

Page : 368 pages

File Size : 24,49 MB

Release : 2020-03-24

Category : Business & Economics

ISBN : 1982146524

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Book Description

In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.



Achieve Brand Integrity!

Author : Gregg Lederman

Publisher : Brand Integrity

Page : 121 pages

File Size : 22,60 MB

Release : 2007

Category : Business & Economics

ISBN : 0979587506

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Book Description



Building a StoryBrand

Author : Donald Miller

Publisher : HarperCollins Leadership

Page : 241 pages

File Size : 23,9 MB

Release : 2017-10-10

Category : Business & Economics

ISBN : 0718033337

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Book Description

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.



Ultimate Personal Brand Checklist

Author : Dr. Jerome Joseph

Publisher : Notion Press

Page : 195 pages

File Size : 41,86 MB

Release : 2024-02-15

Category : Business & Economics

ISBN :

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Book Description

In today’s digital era, where your personal brand is your most powerful asset, ‘Ultimate Personal Brand Checklist’ emerges as your definitive guide to achieving personal branding excellence. Authored by Dr. Jerome Joseph, a globally recognized brand guru and best-selling author of ‘Turn Me On: Personal Branding in a Digital Age,’ this book offers an unparalleled checklist for anyone eager to elevate their personal brand to unprecedented heights. Structured across five comprehensive phases – Discover, Define, Develop, Deliver, and Drive – the book guides you on a transformative journey to forge a personal brand that is both authentic and profoundly influential. Unique in its approach, ‘Ultimate Personal Brand Checklist’ is replete with critical questions designed to provoke deep introspection and strategic analysis. This is not just a checklist; it is the foundation of a holistic action plan for personal brand mastery. Whether you’re an aspiring entrepreneur, a seasoned executive, or in the midst of a career transition, this book is an indispensable ally. Let it be the catalyst that transforms your personal brand into your most significant asset. In today’s digital era, where your personal brand is your most powerful asset, ‘Ultimate Personal Brand Checklist’ emerges as your definitive guide to achieving personal branding excellence. Authored by Dr. Jerome Joseph, a globally recognized brand guru and best-selling author of ‘Turn Me On: Personal Branding in a Digital Age,’ this book offers an unparalleled checklist for anyone eager to elevate their personal brand to unprecedented heights. Structured across five comprehensive phases – Discover, Define, Develop, Deliver, and Drive – the book guides you on a transformative journey to forge a personal brand that is both authentic and profoundly influential. Unique in its approach, ‘Ultimate Personal Brand Checklist’ is replete with critical questions designed to provoke deep introspection and strategic analysis. This is not just a checklist; it is the foundation of a holistic action plan for personal brand mastery. Whether you’re an aspiring entrepreneur, a seasoned executive, or in the midst of a career transition, this book is an indispensable ally. Let it be the catalyst that transforms your personal brand into your most significant asset. Are you ready to embark on this journey of transformation? ‘Ultimate Personal Brand Checklist’ is your compass, pointing the way to a brand that stands out in the digital age