Book Description
India’s tech/startup industry today is estimated to be worth over $0.5 trillion, employing over 5 million people. And the stage for this incredible ‘tech-tonic’ rise and transformation of the country into the world’s software powerhouse, is Bengaluru. Being the backdrop to this dramatic transition, Bengaluru has changed irrevocably. The city has been through many avatars—pensioner’s paradise, PSU capital, garden city, India’s Silicon city and pub capital. Once known for secure state and federal government jobs, it is now a buzzing startup hub attracting job-seekers from India and abroad. And the new monikers will continue. From ed-tech to health-tech, mobility to EVs, Bengaluru is at the heart of the multiple shifts underway in the digital era. Truly, it is the city of new beginnings. In Unboxing Bengaluru—the first ever deep-dive into the city—Malini Goyal and Prashanth Prakash ably unravel the city’s journey and the ensuing social, behavioural, technological and consumptive changes. They look at why people are drawn to the city; how the cosmopolitan culture and multi-linguistic society gives it a distinct flavour; the parallel economies that have cropped up; how the influx of young workers have changed the city; and the fault-lines of unplanned and poorly managed growth over the decades. Richly researched and vividly written, Unboxing Bengaluru is filled with absorbing vignettes, extensive reportage and solid data. A fascinating book and a must-read for anyone interested in understanding the city, and indeed, India.
