The Experience Economy


Book Description

This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.




Understanding Consumer Behavior and Consumption Experience


Book Description

Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher




Designing Experiences


Book Description

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them. J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user’s perspective. They provide a framework of experience types, explaining people’s engagement with products and services and what makes experiences personal and fulfilling. The book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organizations into the experience economy. Designing Experiences features a foreword by B. Joseph Pine II.




Service Quality Management in Hospitality, Tourism, and Leisure


Book Description

Does your staff deliver the highest quality service possible? Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure highlights concepts and strategies that will improve the delivery of hospitality services, and provides clear and simple explanations of theoretical concepts as well as their practical applications! Practitioners and educators alike will find this book to be invaluable in their businesses and in preparing students for the business world. This essential book provides you with clear, comprehensive explanations of theoretical concepts and methods that will give you the competitive edge in this fast-changing field. Topics covered include: services management marketing operations management human resources management service quality management Service Quality Management in Hospitality, Tourism, and Leisure brings together an array of pertinent materials that will measure and enhance customer satisfaction and help you provide superior hospitality services, and groups them in easy-to-use clusters for quick reference.




Why Startups Fail


Book Description

If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.




Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices


Book Description

Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.




Events Design and Experience


Book Description

Drawing together the relationship between event design and the experience of consumers and participants, this book explores and analyses the event experience of the individual and how this can be controlled by design. It also includes many chapter summaries, review exercises and topics for discussion to consolidate understanding.




Understanding Religious Experience


Book Description

explores fundamental questions about religious experiences such as what makes such experiences 'religious, ' are some religious experiences are more 'authentic' than others and whether these experiences provide insights into otherwise inaccessible regions of reality or are products of the brains of those who have them




Experiential Marketing in an Age of Hyper-Connectivity


Book Description

This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency executive, professor, and experiential marketing practitioner. It is as rigorous as it is informative and can be used as an introductory reading for experiential marketing courses and seminars, and as a playbook for future research development in the experiential marketing domain. This book will help readers learn the state of customer experience and experiential marketing, understand the use of experiential marketing in specific contexts such as fashion or e-retail, and how to reach and expand a firm’s customer base using experiential promotional products. It includes cutting-edge sensory marketing developments that can be used in a firm’s customer experience strategy to create hedonic experiences. Overall, this book captures the essence of experiential marketing, the newest marketing paradigm.




Understanding Psychedelic Experience


Book Description

I believe that the greatest long-term benefit of psychedelic experience is that it can help to reduce mental conflict to the point where calmness, relaxation, and clear thinking can prevail more fully in ones life. Being able to relax quickly and deeply at will for as long a period as desired is a great mental and physical benefit in this turbulent and uncertain world. Inner emotional and philosophical conflicts can interfere with deep relaxation and clear thought, but psychedelic experience can provide the opportunity to gradually work on resolving these issues and finding satisfactory answers and resolutions to them at deep intuitive levels. If nothing else, even short periods of deep relaxation and peace of mind during the day can be a healthy escape from stress. It is possible to remain the stationary axle to the turning wheel of destiny even when circumstances become less than pleasant. I believe that psychedelic experience is a learning experience. Whether the inner teacher is considered as spiritual or a mental process or both or neither, new ways of looking at things are somehow provided that can be later tested and evaluated in daily life. The harder lessons take longer to learn and to require more repetitions To the extent that the mind can be cleared of unnecessary residual tension and conflict, direct perception can be experienced. The world can become a more vivid, significant, and interesting place, and its miraculous quality can be better appreciated. I consider that psychedelic drugs, used with reasonable care, are quite safe and healthy when the cautions that I have mentioned are considered. Only one of my more than two hundred clients experienced any significant aftermath after taking a high dose (500 micrograms) of LSD, but she was a patient in a mental hospital who had a history of similar episodes prior to her LSD experience. I believe that psychedelic experience could very well be of benefit for psychotherapeutic purposes, but I think that pinning too much hope on a single session is much too optimistic. One needs to learn to use the experience to his own advantage. In addition, I am quite sure that it would be of value for the psychotherapist to be personally familiar with the spiritual and cosmic concepts that the experience has to offer. I am guessing that a well-motivated patient who could choose his or her own dosage and the time interval between sessions would benefit the most. I am also guessing that either a disturbed or a healthy person could became quite familiar the experience and that he could benefit from and enjoy occasional self-exploration sessions with low or moderate doses without needing any supervision. For some people, the low dose experience is a satisfying alternative to the more dangerous and addictive drugs used for recreation. A rock concert could be as diverting as sitting in a nightclub. A question still remains as to the extent to which the right dosages taken at the right time could gradually replace the need for alcohol. It would be interesting to give a group of people who were strongly attracted to alcohol or some other recreational drug access to quality controlled self-administered doses of a psychedelic drug and to see the extent to which the one could replace the other. The experiences are quite different, but they have in common the fact that they are both indeed altered states of consciousness. They are both highs but one is considerably safer than the others. I predict that there would be some success in such an endeavor and that having an experienced person to act as an ally during the transition would be of great help. The moderate dose stimulates meditation, relaxation, self-exploration, and creativity. The high dose permits exploration of abstract and religious concepts as well as permitting possible resolutions of emotional, psychological, and philosophical conflicts on deep intuitive levels. At all levels t