United Colors


Book Description

The Benetton campaigns by Oliviero Toscani have been one of the most important and controversial phenomena in worldwide advertising. This text explores the history of the campaigns from 1984 to 2000.




Mediapolis


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Colors Of The World


Book Description

"Through the visual evidence of over six hundred radiant color photographs, supplemented by watercolor sketches and color synthesis charts, the Lencloses explain their system and provide a pertinent and objective comparison of assorted chromatic microcosms worldwide, as well as a fascinating look at the infinite diversity with which color expresses itself. From the delicate tones of bamboo roofs in Japan to the tangy-hued house facades created from mineral pigments in African soils, Colors of the World offers a visually alluring survey of the significant chromatic personalities within local geographies, histories, and traditions in countries around the world."--BOOK JACKET.




American Photo


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American Photo - ND


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Counting Colors


Book Description

Presents basic colors and the numbers from one to ten in illustrations featuring various camouflaged objects.




Provocateur


Book Description

In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising_perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The third edition includes updated advertisements and analyses, and Cortese concludes with policy implications for advertising.




American Photo - ND


Book Description




Pantone on Fashion


Book Description

Follow global color authority Pantone on this vivid journey through the rich history of color in fashion. Favorite hues and their appearances across the decades are profiled in informative text and copiously illustrated by runway photos and archival images. Track Bright Marigold from its heyday in the 1940s as Hermès' identifying hue to its showstopping appearance in Carolina Herrera's Spring/Summer 2013 collection, and trace Cyber Yellow from 1960s mod style to Anna Sui's 1990s punk-inspired looks. Complete with a survey of the industry-defining PANTONE Color of the Year, PANTONE on Fashion is the ultimate guide to the timeless shades the fashion world loves to love.




Critical Multimodal Studies of Popular Discourse


Book Description

Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.