The Salesperson’s Self-Coaching Guide: Master Your Own Self-Coaching Plan for Success


Book Description

In the fast-paced world of sales, success isn’t just about talent—it’s about discipline, strategy, and personal growth. “The Salesperson’s Self-Coaching Guide: Master Your Own Self-Coaching Plan for Success” is your essential toolkit to build a structured, self-driven approach to mastering sales. Whether you're new to the field or an experienced professional, this guide helps you refine your skills, improve your results, and develop a winning mindset. Through step-by-step exercises, practical worksheets, and real-world examples, this book empowers you to take control of your own development. Learn how to handle objections, craft compelling pitches, negotiate effectively, and enhance customer relationships. Each chapter provides actionable insights designed to help you improve day by day, turning challenges into opportunities. Packed with proven techniques and self-coaching frameworks, this guide is the perfect companion for any sales professional who wants to stay ahead of the competition and consistently reach their goals. Take charge of your sales success—start today!




SPIN® -Selling


Book Description

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.




Normalize Great Service - The 5-Week Plan


Book Description

“Normalize Great Service. The 5 Week Plan” is a detailed, practical guide, inspired by 5* hospitality best practices, for entrepreneurs and small-business owners to better serve their employees and customers. It leads with the vision that great quality service should be normalized, making it possible to have attentive and professional interactions across all customer-facing businesses, regardless of their scale and level of luxury or simplicity. Along with a structured and practical approach to change, allocating the necessary importance to the follow-up steps as well (reinforcement and celebration), the guide includes: Self-audits to assess the current state of your employee engagement or customer satisfaction; A Facilitator Guide to help you streamline the training; A Participant Workbook to serve as the foundation for your team members' training; An abundance of examples to inspire you, based on a practical study case; Useful exercises and templates to support your team’s efforts. So, Take What You Need and Join the Movement to Normalize Great Service! If you are a small business owner in the customer-facing service industry, a servicepreneur, then you are the leader, everything will reflect your actions and decisions. So, TAKE WHAT YOU and your team NEED to exceed those expectations! Appreciate and celebrate more, listen to the emotional and physical voice of your employees to better care for them, and listen to the needs and wishes of your customers to guide your service. If you are a freelancer or a solopreneur, you are a one-(wo)man-show being at the same time the business, the employee, the brand, and the values. TAKE WHAT YOU NEED to shape your skills and create experiences rather than provide services. Answer that call, write that email, connect in that meeting, and deliver that project at its best level! Select the gestures, words, tools, and mentalities that add value to your work. If you are a service professional, I admire your dedication to self-development. TAKE WHAT YOU NEED to upgrade your many talents, become even more valuable on the market, and declare yourself an experienced curator because that’s what you are! If you are a customer (and all of us are customers, daily!) respect yourself by not accepting service below expectations, and appreciate the service employees' continuous effort to create experiences. TAKE WHAT YOU NEED, know what you deserve, and don’t settle for less!




Ultimate Guide to Facebook Advertising


Book Description

New Customers Are Waiting...Find Them On Facebook Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight




Project Management Best Practices


Book Description

Senior executives and project managers from more than 50 world-class companies offer their best practices for successful project management implementation The first two editions of the bestselling Project Management Best Practices helped project managers navigate the increasingly complex task of working within global corporations employing distant and diverse work teams. This new Third Edition includes the same valuable wealth of proven best practices, while following up on case studies from previous editions and offering new case studies on project management practices at large and small companies. The Third Edition offers insight from project managers and executives at more than fifty global companies in all sectors of the market. These industry-leading professionals offer insight and best practices for: Project risk management Project management for multinational cultures and cultural failures Focusing on value, as well as cost and schedule Integrated and virtual project teams Covering the latest developments in the project management field, Project Management Best Practices, Third Edition offers a must-have window into the issues and solutions facing corporate managers, project and team managers, engineers, project team members, and business consultants in today's global market.




Project Management Best Practices: Achieving Global Excellence


Book Description

The comprehensive guide to project management implementation, updated with the latest in the field Project management has spread beyond the IT world to become a critical part of business in every sphere; built on efficiency, analysis, and codified practice, professional project management leads to the sort of reproducible results and reliable processes that make a business successful. Project Management Best Practices provides implementation guidance for every phase of a project, based on the real-world methodologies from leading companies around the globe. Updated to align with the industry’s latest best practices, this new Fourth Edition includes new discussion on Agile and Scrum, tradeoffs and constraints, Portfolio PMO tools, and much more. Get up-to-date information on the latest best practices that add value at every level of an organization Gain insight from more than 50 project managers at world-class organizations including Airbus, Heineken, RTA, IBM, Hewlett-Packard, Sony, Cisco, Nokia, and more Delve deeper into implementation guidance for Agile, Scrum, and Six Sigma Explore more efficient methodologies, training, measurement, and metrics that boost organization-wide performance Adopt new approaches to culture and behavioral excellence, including conflict resolution, situational leadership, proactive management, staffing, and more Ideal for both college and corporate training, this book is accompanied by an Instructor’s Manual and PowerPoint lecture slides that bring project management concepts right into the classroom. As the field continues to grow and evolve, it becomes increasingly important to stay current with new and established practices; this book provides comprehensive guidance on every aspect of project management, with invaluable real-world insight from leaders in the field.




Insight Selling


Book Description

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.







Organic Gardening


Book Description




Multi-Unit Leadership


Book Description

Multi-Unit Leadership is the best-selling book used in over 170,000 businesses worldwide. Managing multiple units requires significantly different skills than managing just one. This book details those skills in seven distinct stages and shares the best practices from successful multiunit leaders worldwide. Perfect for regional managers and franchisees who need to know the difference between hands-on management and indirect influence. Written in a detailed and fun format perfect for today's Digital Age leaders, Multiunit Leadership examines the unique role and requirements of managers who are responsible for two to forty units. Our research with over 500 successful Multi-Unit Leaders (MULs) reveals the best practices and unique expertise that differentiates high-performing mulitunit leaders from average ones. Chockablock-full of specific examples, expert opinion and case-study scenarios, the seven leadership stages outlined in the book include: Brand Ambassador, Servant Leadership, Marketing Guru, Head Coach, Talent Scout, Synergist and Goal-Getter. You'll learn how to better manage time and projects, how to develop stronger teams, how to get maximum impact from your store visits, and how to consistently build sales by working smarter, not harder. Readers can assess their own strengths and challenges compared to the industry's best MULs at the end of each chapter and compile their own best practices relative to people, performance, and productivity. Companies using the book include McDonald's, American Express, Coca-Cola, Starbucks, Target, Jiffy Lube, Supercuts, Applebee's, and Sam's Club.