US Public Diplomacy and Democratization in Spain


Book Description

When the post-war relationship between Spain and America began, Hitler's old ally was an unlikely candidate for US influence. The Cold War changed all this. Soon there were US bases on Spanish territory and a political conjuring trick was under way. This volume examines the public diplomacy strategies that the US government employed to accomplish an almost impossible mission: to keep a warm relationship with a tyrant without drifting apart from his opponents, and to somehow pave the way for a transition to democracy. The book's focus on the perspective of soft power breaks new ground in understanding US-Spanish relations. In so doing, it offers valuable lessons for understanding how public diplomacy has functioned in the past and can function today and tomorrow in transitions to democracy.




US Public Diplomacy and Democratization in Spain


Book Description

When the post-war relationship between Spain and America began, Hitler's old ally was an unlikely candidate for US influence. The Cold War changed all this. Soon there were US bases on Spanish territory and a political conjuring trick was under way. This volume examines the public diplomacy strategies that the US government employed to accomplish an almost impossible mission: to keep a warm relationship with a tyrant without drifting apart from his opponents, and to somehow pave the way for a transition to democracy. The book's focus on the perspective of soft power breaks new ground in understanding US-Spanish relations. In so doing, it offers valuable lessons for understanding how public diplomacy has functioned in the past and can function today and tomorrow in transitions to democracy.




The New Public Diplomacy


Book Description

After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.




Teaching Modernization


Book Description

In the 1960s and 1970s, the educational systems in Spain and Latin America underwent comprehensive and ambitious reforms that took place amid a "revolution of expectations" arising from decolonization, global student protests, and the antagonism between capitalist and communist models of development. Deploying new archival research and innovative perspectives, the contributions to this volume examine the influence of transnational forces during the cultural Cold War. They shed new light on the roles played by the United States, non-state actors, international organizations and theories of modernization and human capital in educational reform efforts in the developing Hispanic world.




The Penguin History of Modern Spain


Book Description

‘The best account in a single volume of Spain since 1898, exemplary for concision and for accuracy in the use of language, as well as for equanimity and generosity of spirit’ Felipe Fernández-Armesto, TLS A revelatory new history of Spain, from the late nineteenth century to the twenty-first 'Spain is different,' proclaimed the Franco regime in the 1940s, keen to attract foreign tourists. For the most part, the world has agreed. From the end of its 'glorious empire' in 1898 to the dazzling World Cup victory in 2010, the prevailing narrative of modern Spain has emphasized the country's peculiarity. Generations of historians and readers have been transfixed by its implosion into civil war in the 1930s, seduced by the valiant struggle of the republicans, horrified by the barbarity of the dictatorship which followed. Franco's Spain was seen as an anomaly in the midst of prosperous and permissive post-war Western Europe. But, as Nigel Townson shows in this richly layered and exciting new history, beyond the familiar image, there lies a radically different history of Spain: of a dynamic and progressive society that fits firmly into the narrative of modern Europe. Drawing on over forty years of post-Franco scholarship, The Penguin History of Modern Spain transforms our knowledge of Spain and its politics, society, economics and culture. It interweaves cutting-edge Spanish-led research - never before published in English - and testimonies of peasants, housewives, soldiers, workers, entrepreneurs, feminists and worker-priests, for an original and surprising portrait, which allows us, at last, to discern the country behind the veil of propaganda and romantic myths which still endure today




Buying Into Change


Book Description

2023 Hagley Prize for Best Book in Business History Buying into Change examines how the development of a mass consumer society under the dictatorship of General Francisco Franco (1939-1975) inserted Spain into transnational consumer networks and set the stage for Spain's transition to democracy during the late 1970s. This transition is broadly significant to both a Spanish public still struggling to redefine their society after Franco and to scholars who have long debated the origins of Spain's current democracy, yet many aspects of it remain largely unexamined. Buying into Change incorporates mass consumption into our understanding of Spain's democratic transition by tracing the spread and social impact of new foreign-influenced department stores, of imported innovations such as modern mass advertising, and of consumer magazines that promoted foreign products. Initially, these enterprises backed Franco's conservative policies, and the regime in turn encouraged consumption in order to improve its image both domestically and abroad. Spain's new globally oriented commerce ultimately sold retailers and shoppers not just foreign ways of buying and selling but also subversive ideas. Imported 1960s fashions brought along countercultural notions on issues such as gender equality. And as Spaniards consumed more like their foreign neighbors, they increasingly viewed themselves as cosmopolitan and European and identified with liberal political conditions abroad, undermining Francoism's doctrine of national exceptionalism, thus laying the social foundations for democratization and European integration in Franco's wake.




Franco's Internationalists


Book Description

Despite the repression, violence, and social hardship which characterised Spanish life in the 1940s and 1950s, the Franco regime sought to win popular support by promoting its apparent commitment to social justice. This study tells the story of the experts in public health, medicine, and social insurance sent to sell Franco's regime overseas.




US public diplomacy in socialist Yugoslavia, 1950–70


Book Description

A fascinating historical account of how and why the U.S. cultural penetration in Yugoslavia became a key feature for the attainment of Washington’s short, middle and long-term policy goals there.




Turkey’s Public Diplomacy


Book Description

As a bridge between Europe and Asia, the West and the Middle East, Turkey sees its influence increasing. Its foreign policy is becoming more complex, making sophisticated public diplomacy an essential tool. This volume - the first in English about the subject - examines this rising power's path toward being a more consequential global player.




Understanding Public Diplomacy in East Asia


Book Description

Set against the backdrop of tensions in East Asia, this book analyzes how East Asia's "new middle powers" and emerging powers employ public diplomacy as a key element of their foreign policy strategy and in so doing influence regional power dynamics. The volume brings together contributions from an international and influential group of scholars, who are leading debates on public diplomacy within East Asia. Where the study of public diplomacy has so far focused primarily on the West, the essays in this book highlight the distinct strategies of East Asian powers and demonstrate that understanding public diplomacy requires studying its strategies and practices outside as much as within the Western world. A focus on public diplomacy likewise gives us a more varied picture of state-to-state relations in East Asia.