Value Acceleration


Book Description

'Value Acceleration' teaches top level executives how to leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies, and how you can achieve it in your company. 'Value Acceleration' reveals the ideas that now underline competitive advantage, and how to use them to your advantage. This book discusses three central ideas: The crucial need for process management in marketing; The first comprehensive, over-arching, and hierarchical process model of the entire marketing function; Specific and time-proven principles by which your marketing process is best managed for effectiveness and efficiency.




Report


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Technical Note


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Internal Revenue Bulletin


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Relatively Simple


Book Description

BLACK & WHITE INTERIOR. 2nd Edition. 124 pages. A new way to understand relativity. Covers relativity from the simplest everyday situations, by easy stages, to more complex topics. There are lots of 'real-life' examples, illustrations and diagrams. All math is kept simple and fully explained. Some surprises await on relativity matters usually considered difficult to understand, but which are, in fact, Relatively Simple. Theoretical analysis includes: Basic Relativity; Starlight Aberration; Simultaneity; Ring Lasers; Galaxy Rotation and Pioneer 10 anomalous acceleration. For downloads (inc. free update of 1st Edition) and other works: search for Geoff Robinson at Lulu.com or direct via tinyurl.com/relativelysimple




Federal Register


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NASA Technical Paper


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Theoretical Mechanics


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Measuring Information Technology Investment Payoff


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It would seem that business investment in information technology (IT) is at root no different from business investment in anything else. After a careful consideration of the costs of the investment and its anticipated benefits, a decision is made as to whether the benefits of the investment outstrip the costs and by how much. If the benefits are competitive with other investment alternatives (say, a major marketing campaign), then the business will commit financial resources to the IT proposal. Otherwise it won't. This decision making process is at the heart of capital budgeting. Senior executives have been making IT investment decisions for well over three decades. So why is the measurement of IT investment payoff so difficult and controversial? Why do we need a book dealing with contemporary approaches to measuring IT investment payoff? Why have earlier approaches to measuring IT investment payoff proven unsatisfactory? In what respects have earlier approaches fallen short? Do we need to scrap earlier approaches entirely or can we find important improvements to these approaches such that they can be newly applied to effectively measure IT investment payoff in ways that are convincing to senior management? This book will help you to find improvements in existing methods for measuring IT investment payoff as well as to find new, innovative methods for addressing the value of emerging IT.0000 ΓΈ0.




Biomechanics


Book Description

Biomechanics: A Case-Based Approach focuses on the comprehension, retention, and application of the core concepts of biomechanics using problem-based learning strategies. The book features a broad range of case studies and examples to illustrate key content throughout the text. Relevant and realistic problems provide students with the opportunity to associate what they're learning in class to real-life applications in the field. This text offers a unique approach to understanding biomechanical concepts through the use of mathematical problems. The conversational writing style engages students' attention while not sacrificing the rigor of the content. Case studies and real-world examples illustrate key content areas while competency checks, located at the conclusion of each major section, correspond to the first three areas of Bloom's Taxonomy: remember, understand, and apply. The text employs the technique of guided discover to ensure that all students understand the concepts of biomechanics. To accommodate a variety of student learning styles, content is presented physically, graphically, and mathematically. Key features: Presentation of concepts in an easy-to-read, engaging writing style and visual layout; Learning Objectives found at the beginning of each chapter address the objectives of each lesson; Definitions presented in the margins of the text help define new words each time they appear ; Important Points provide summaries in the margin throughout the text; Essential Math boxes provide a review of essential math before it is presented in the text ;Applied Research helps to illustrate biomechanical concepts; Competency Checks found at the conclusion of major sections ask conceptual and quantitative questions to foster critical thinking and further student comprehension; End of Chapter Pedagogy includes: Chapter Summary and Conclusion, Review Questions, and a list of Chapter References.