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Web Usage Analysis and User Profiling

Author : Brij Masand

Publisher : Springer Science & Business Media

Page : 190 pages

File Size : 29,23 MB

Release : 2000-07-26

Category : Computers

ISBN : 3540678182

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Book Description

After the advent of data mining and its successful application on conventional data, Web-related information has been an appropriate and increasingly popular target of knowledge discovery. Depending on whether the data used in the knowledge discovery process concerns the Web itself in terms of content or the usage of the content, one distinguishes between Web content mining and Web usage mining. This book is the first one entirely devoted to Web usage mining. It originates from the WEBKDD'99 Workshop held during the 1999 KDD Conference. The ten revised full papers presented together with an introductory survey by the volume editors documents the state of the art in this exciting new area. The book presents topical sections on Modeling the User, Discovering Rules and Patterns of Navigation, and Measuring interestingness in Web Usage Mining.



Web Usage Analysis and User Profiling

Author : Brij Masand

Publisher : Springer

Page : 190 pages

File Size : 26,49 MB

Release : 2003-08-06

Category : Computers

ISBN : 3540449345

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Book Description

After the advent of data mining and its successful application on conventional data, Web-related information has been an appropriate and increasingly popular target of knowledge discovery. Depending on whether the data used in the knowledge discovery process concerns the Web itself in terms of content or the usage of the content, one distinguishes between Web content mining and Web usage mining. This book is the first one entirely devoted to Web usage mining. It originates from the WEBKDD'99 Workshop held during the 1999 KDD Conference. The ten revised full papers presented together with an introductory survey by the volume editors documents the state of the art in this exciting new area. The book presents topical sections on Modeling the User, Discovering Rules and Patterns of Navigation, and Measuring interestingness in Web Usage Mining.



Applications of Data Mining to Electronic Commerce

Author : Ronny Kohavi

Publisher : Springer Science & Business Media

Page : 153 pages

File Size : 15,35 MB

Release : 2012-12-06

Category : Computers

ISBN : 1461516277

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Book Description

Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in this fast moving area. Applications of Data Mining to Electronic Commerce serves as an excellent reference, providing insight into some of the most challenging research issues in the field.



The Adaptive Web

Author : Peter Brusilovski

Publisher : Springer Science & Business Media

Page : 770 pages

File Size : 28,98 MB

Release : 2007-04-24

Category : Computers

ISBN : 3540720782

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Book Description

This state-of-the-art survey provides a systematic overview of the ideas and techniques of the adaptive Web and serves as a central source of information for researchers, practitioners, and students. The volume constitutes a comprehensive and carefully planned collection of chapters that map out the most important areas of the adaptive Web, each solicited from the experts and leaders in the field.



Web Data Management Practices

Author : Athena Vakali

Publisher : IGI Global

Page : 323 pages

File Size : 39,13 MB

Release : 2007-01-01

Category : Computers

ISBN : 1599042282

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Book Description

"This book provides an understanding of major issues, current practices and the main ideas in the field of Web data management, helping readers to identify current and emerging issues, as well as future trends. The most important aspects are discussed: Web data mining, content management on the Web, Web applications and Web services"--Provided by publisher.



Understanding User-Web Interactions Via Web Analytics

Author : Bernard J. Jansen

Publisher : Morgan & Claypool Publishers

Page : 117 pages

File Size : 17,58 MB

Release : 2009

Category : Computers

ISBN : 1598298518

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Book Description

This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user-Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References



Artificial Intelligence Research and Development

Author : Z. Falomir

Publisher : IOS Press

Page : 422 pages

File Size : 22,78 MB

Release : 2018-10-04

Category : Computers

ISBN : 161499918X

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Book Description

It is almost impossible today to find an economic sector or aspect of society which does not involve AI techniques in some way. This pervasive technology has become indispensible in a multitude of ways, from supporting decision making to managing digital devices such as smart sensors, mechanical arms or artificial eyes. The ability of AI to emulate intelligence in the resolution of challenging problems has placed it at the centre of problem solving in all areas of our society. This book presents contributions from CCIA 2018, the 21st International Conference of the Catalan Association for Artificial Intelligence which took place in Alt Empordà, Catalonia, Spain, on 8-10th October 2018. The book aims to provide a picture of what is being achieved and what is under development in AI today. As such, its contents represent the diversity of approaches and applications currently being researched, but it also presents invited contributions which deal with some of the challenges that will have to be faced in the decade to come. The contributions included in this book are organized under the following headings: logic, satisfiability and fuzzy sets; classifiers, networks and machine learning; data science, recommender systems and case-based reasoning; natural language and sound processing; cognitive systems and agents; and computer vision and robotics. The book also covers a number of current AI challenges and new trends like big data, spatial problem solving, ethics and AI, and how blockchain impacts AI. Providing an up-to-the-minute overview of current AI technology and research, this book will be of value to all those with an interest in the subject.



Web Mining: From Web to Semantic Web

Author : Bettina Berendt

Publisher : Springer

Page : 210 pages

File Size : 11,24 MB

Release : 2011-04-05

Category : Computers

ISBN : 3540301232

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Book Description

In the last years, research on Web mining has reached maturity and has broadened in scope. Two different but interrelated research threads have emerged, based on the dual nature of the Web: – The Web is a practically in?nite collection of documents: The acquisition and - ploitation of information from these documents asks for intelligent techniques for information categorization, extraction and search, as well as for adaptivity to the interests and background of the organization or person that looks for information. – The Web is a venue for doing business electronically: It is a venue for interaction, information acquisition and service exploitation used by public authorities, n- governmental organizations, communities of interest and private persons. When observed as a venue for the achievement of business goals, a Web presence should be aligned to the objectives of its owner and the requirements of its users. This raises the demand for understandingWeb usage, combining it with other sources of knowledge inside an organization, and deriving lines of action. ThebirthoftheSemanticWebatthebeginningofthedecadeledtoacoercionofthetwo threadsintwoaspects:(i)theextractionofsemanticsfromtheWebtobuildtheSemantic Web;and(ii)theexploitationofthesesemanticstobettersupportinformationacquisition and to enhance the interaction for business and non-business purposes. Semantic Web mining encompasses both aspects from the viewpoint of knowledge discovery.



Personalized Information Retrieval and Access: Concepts, Methods and Practices

Author : Gonz lez, Rafael Andr‚s

Publisher : IGI Global

Page : 370 pages

File Size : 50,32 MB

Release : 2008-03-31

Category : Computers

ISBN : 1599045125

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Book Description

Global information retrieval and anywhere, anytime information access has stimulated a need to design and model the personalized information search in a flexible and agile way that can use the specific personalization techniques, algorithms, and available technology infrastructure to satisfy high-level functional requirements for personalization. Personalized Information Retrieval and Access: Concepts, Methods and Practices surveys the main concepts, methods, and practices of personalized information retrieval and access in today's data intensive, dynamic, and distributed environment, and provides students, researchers, and practitioners with authoritative coverage of recent technological advances that are shaping the future of globally distributed information retrieval and anywhere, anytime information access.



Web Usage Mining Techniques and Applications Across Industries

Author : Kumar, A.V. Senthil

Publisher : IGI Global

Page : 448 pages

File Size : 22,43 MB

Release : 2016-08-12

Category : Computers

ISBN : 1522506144

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Book Description

Web usage mining is defined as the application of data mining technologies to online usage patterns as a way to better understand and serve the needs of web-based applications. Because the internet has become a central component in information sharing and commerce, having the ability to analyze user behavior on the web has become a critical component to a variety of industries. Web Usage Mining Techniques and Applications Across Industries addresses the systems and methodologies that enable organizations to predict web user behavior as a way to support website design and personalization of web-based services and commerce. Featuring perspectives from a variety of sectors, this publication is designed for use by IT specialists, business professionals, researchers, and graduate-level students interested in learning more about the latest concepts related to web-based information retrieval and mining.