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When the Headline Is You

Author : Jeff Ansell

Publisher : John Wiley & Sons

Page : 256 pages

File Size : 11,59 MB

Release : 2010-10-19

Category : Business & Economics

ISBN : 0470543949

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Book Description

Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.



Heads You Win

Author : Paul LaRocque

Publisher : Marion Street Press, Inc.

Page : 102 pages

File Size : 12,61 MB

Release : 2003

Category : Language Arts & Disciplines

ISBN : 9780972993708

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Book Description

A step-by-step guide to writing better headlines and captions.



Advertising Headlines That Make You Rich

Author : David Garfinkel

Publisher : Morgan James Publishing

Page : 148 pages

File Size : 37,17 MB

Release : 2018-10-02

Category : Business & Economics

ISBN : 1600370225

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Book Description

From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series



YEAR OF WONDER: Classical Music for Every Day

Author : Clemency Burton-Hill

Publisher : Headline Home

Page : 448 pages

File Size : 35,38 MB

Release : 2017-10-05

Category : Music

ISBN : 1472251830

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Book Description

As featured in the Telegraph and on Radio 4's Today programme. 'A magnificent treasury . . . a fascinating tour de force.' Observer 'Year of Wonder is an absolute treat - the most enlightening way to be guided through the year.' Eddie Redmayne Classical music for everyone - an inspirational piece of music for every day of the year, celebrating composers from the medieval era to the present day, written by award-winning violinist and BBC Radio 3 presenter Clemency Burton-Hill. Have you ever heard a piece of music so beautiful it stops you in your tracks? Or wanted to discover more about classical music but had no idea where to begin? Year of Wonder is a unique celebration of classical music by an author who wants to share its diverse wonders with others and to encourage a love for this genre in all readers, whether complete novices or lifetime enthusiasts. Clemency chooses one piece of music for each day of the year, with a short explanation about the composer to put it into context, and brings the music alive in a modern and playful way, while also extolling the positive mindfulness element of giving yourself some time every day to listen to something uplifting or beautiful. Thoughtfully curated and expertly researched, this is a book of classical music to keep you company: whoever you are, wherever you're from. 'The only requirements for enjoying classical music are open ears and an open mind.' Clemency Burton-Hill Playlists are available on most streaming music platforms including Apple Music.



Headline Diplomacy

Author : Philip Seib

Publisher : Praeger

Page : 216 pages

File Size : 10,10 MB

Release : 1997

Category : Language Arts & Disciplines

ISBN :

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Book Description

Seib explores the many ways in which news coverage shapes the design and implementation of foreign policy. By influencing the political attitudes of opinion-shaping elites and the public at large, the news media can profoundly affect the conduct of foreign policy. Seib's text analyzes important examples of press influence on foreign affairs: the news media's definition of success and failure, as in reporting the 1968 Tet Offensive in Vietnam; how public impatience, fueled by news reports, can pressure presidents, as happened during the Iran hostage crisis of 1979-81; how presidents can anticipate and control news media coverage, as was done by the Bush administration during the 1991 Gulf War; how press revelation or suppression of secret information affects policy, as in the cases of the Bay of Pigs, the Cuban missile crisis, and various intelligence operations; how coverage of humanitarian crises affects public opinion; the challenges of live TV coverage; and the changing influence of news in the post-Cold War world. By covering a wide range of issues and examples, this important text will stimulate thoughtful appraisal of the relationships between the news media and those who make policy. It will be of interest to students and scholars in journalism, political communication, and international relations.



Headline News

Author : John Deming

Publisher : Indolent Books

Page : 100 pages

File Size : 18,5 MB

Release : 2018-05-15

Category :

ISBN : 9781945023101

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Book Description

John Deming creates poetry from the bizarreness that is contemporary American news. His deadpan mindfulness and avant-garde wordplay incorporate newspaper headlines in a way that creates meaning out of our current political and cultural climate, often reflecting the difference between reality and surrealism-a distinction that is crucial today.



The Long Song

Author : Andrea Levy

Publisher : Macmillan + ORM

Page : 249 pages

File Size : 42,1 MB

Release : 2010-04-22

Category : Fiction

ISBN : 142992988X

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Book Description

Finalist for the 2010 Man Booker Prize The New York Times Book Review Notable Book of the Year In her follow-up to Small Island, winner of the Whitbread Book of the Year Award and the Orange Prize for Fiction, Andrea Levy once again reinvents the historical novel. Told in the irresistibly willful and intimate voice of Miss July, with some editorial assistance from her son, Thomas, The Long Song is at once defiant, funny, and shocking. The child of a field slave on the Amity sugar plantation in Jamaica, July lives with her mother until Mrs. Caroline Mortimer, a recently transplanted English widow, decides to move her into the great house and rename her "Marguerite." Together they live through the bloody Baptist War and the violent and chaotic end of slavery. An extraordinarily powerful story, "The Long Song leaves its reader with a newly burnished appreciation for life, love, and the pursuit of both" (The Boston Globe).



Headless Body in Topless Bar

Author : Staff of the New York Post

Publisher : Harper Collins

Page : 212 pages

File Size : 42,77 MB

Release : 2008-03-25

Category : Humor

ISBN : 0061340715

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Book Description

Either you love them or you hate them, but everybody agrees on one thing—there's just nothing like a New York Post headline. Gathered here for the first time ever are the best of the best from the paper's two-hundred-year history. Whether outrageous or scandalous, laugh-out-loud funny or shocking, these classic headlines never fail to entertain. Headless Body in Topless Bar is the perfect book for any pop culture junkie and a hilarious tribute to the one-of-a-kind New York Post.



Have You Heard the News?

Author : Jay

Publisher : New Paige Press

Page : 32 pages

File Size : 36,51 MB

Release : 2022-02-15

Category : Juvenile Fiction

ISBN : 9781734598087

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Book Description

Have You Heard the News? gives kids a first glimpse at some of the red flags they need to watrch out for as they grow up in a media-driven world. As Bria, the Ladybug, and her frog friend, Oakland Jack, set out to enjoy a day in the park, their fun is almost riuined by a panicky duck's misundewrstanding of current event as reported in a local newspaper.



The State We're In

Author : Adele Parks

Publisher : Headline Review

Page : 0 pages

File Size : 35,63 MB

Release : 2014

Category : Airplane occupants

ISBN : 9780755371396

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Book Description

What are the odds that the stranger sitting next to you on a plane is destined to change your life? Especially when they appear to be your opposite in every way... The perfect read for fans of Ruth Jones, Jane Green and Sheila O'Flanagan, from the No. 1 Sunday Times bestselling author of Just My Luck. Don't miss Adele's gripping new novel, the Sunday Times bestseller Both of You, out now! Acclaim for Adele's compelling, twisty and acutely observed novels: 'Tightly plotted, brilliantly conceived and totally gripping' Lisa Jewell 'Twisty, unputdownable and utterly engrossing' Jenny Colgan 'Brilliant storyline, great characters, very clever, loved it!' B A Paris 'Addictive and perceptive' Lucy Atkins Jo is a hopeless romantic. Worried she let her soulmate slip away, she's chasing her past all the way to Chicago to break up her ex-fiancé's wedding. Dean is a resolute cynic. After a brief (but not brief enough) trip to London, he's returning to Chicago, where he moved to escape his dysfunctional past. In the time it takes to fly from London to Chicago, each finds something in the other that they didn't even realise they needed. But it's only when they get off the plane that their true journey begins... What readers are saying about The State We're In: 'This book is full of surprises and twists that keep you guessing until the end. It is one of those books that I was absolutely devastated to have finished' 'You will laugh, you may cry, but on the whole it is an extremely heart-warming tale that delivers a generous dose of optimism' More praise for Adele Parks: Dark, funny and observant' Cosmopolitan 'Guaranteed to keep you hooked until the end' She magazine 'Deliciously down to earth' The Times 'Wonderfully absorbing' Stylist 'Will captivate you from the first page' Closer