Where is Brainy?


Book Description

Join the Smurfs in a game of hide and seek. Hidden somewhere on every page there is a particular a Smurf to find. How many can you spot?




What Your Customer Wants and Can't Tell You


Book Description

Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants




The Brainy Bunch


Book Description

“A straightforward, practical guide that takes an anyone-can-do-this approach” (Kirkus Reviews), The Brainy Bunch outlines the Harding family’s well-rounded method for producing college-ready kids by age twelve. Having six out of ten kids go to college is no small feat on its own, but having six kids in college before their teens—that’s nothing short of incredible. “Never judgmental and not without humor,” this “fascinating read” (Library Journal) is Kip and Mona Lisa Harding’s story of producing exactly those extraordinary results. Kip and Mona Lisa are parents to an engineer (who earned her BS in mathematics at seventeen), an architect (who became the youngest member of the American Institute of Architects), a Navy physician (who earned her biology degree at seventeen), an entrepreneur (who earned an MS in computer science at seventeen), a sixteen-year-old college senior studying music theory and performance, a thirteen-year-old Middle Ages scholar with the highest average in his college class, and four others who are following fast in their siblings’ footsteps! No wonder the family is so used to being asked: How did you do it? In an “impressive” (Publishers Weekly), down-to-earth narrative, Kip and Mona Lisa reveal with warmth and humility the strategies behind their family’s amazing educational accomplishments. Filled with daily regimens, advice for providing children with fulfilling experiences that go beyond the home, and tips for making the transition to college, theirs is an inspirational real-life success story that anyone can achieve—whether you homeschool your children or not. Featured on the Today show and FOX, The Brainy Bunch is uplifting and ultimately relatable proof of what any family can accomplish through dedication, love, faith, and hard work.




Big Brain Book


Book Description

2022 KIDS' BOOK CHOICE AWARDS WINNER FOR BEST INFO MEETS GRAPHICS! Readers are welcomed to the Lobe Labs and Dr. Brain activities in this brightly illustrated, highly engaging book that uses science to answer interesting questions that kids have about the brain and human behavior. This is a fun primer on psychology and neuroscience that makes complex psychological phenomenon and neural mechanisms relatable to kids through illustrations, interesting factoids, and more. Chapters include: What is the brain made up of and how does it work? Why can’t I tickle myself? Why do they shine a light in my eyes when I hit my head in the game? Answers draw from both psychology and neuroscience, giving ample examples of how the science is relevant to the question and to the reader’s life experiences.




Amanda Bean's Amazing Dream


Book Description

Amanda loves to count everything, but not until she has an amazing dream does she finally realize that being able to multiply will help her count things faster.




A History of the Human Brain


Book Description

“A History of the Human Brain is a unique, enlightening, and provocative account of the most significant question we can ask about ourselves.” —Richard Wrangham, author of The Goodness Paradox Just 125,000 years ago, humanity was on a path to extinction, until a dramatic shift occurred. We used our mental abilities to navigate new terrain and changing climates. We hunted, foraged, tracked tides, shucked oysters—anything we could do to survive. Before long, our species had pulled itself back from the brink and was on more stable ground. What saved us? The human brain—and its evolutionary journey is unlike any other. In A History of the Human Brain, Bret Stetka takes us on this far-reaching journey, explaining exactly how our most mysterious organ developed. From the brain’s improbable, watery beginnings to the marvel that sits in the head of Home sapiens today, Stetka covers an astonishing progression, even tackling future brainy frontiers such as epigenetics and CRISPR. Clearly and expertly told, this intriguing account is the story of who we are. By examining the history of the brain, we can begin to piece together what it truly means to be human.




The Search for Terrestrial Intelligence


Book Description

The research on human intelligence is based on almost all disciplines of modern science. The following questions must be answered: What is information? How does information processing emerge? Can we trace the long and tortuous path of biotic evolution from reflex, through instinct, towards intelligence? The brain, as the most complex system of macro- and micro-structures, unifies energetic, electrical and chemical phenomena and carries human intelligence. Brain functions include memory, emotions, attention, etc. Are there gender differences? Speech, self-consciousness and the feeling of free will are tools of intelligence. What about genius, common sense and personality? Lies, myths, aesthetics and morality are inseparable parts of human intelligence. What about the chances and threats for human intelligence in the distant future? M Taube, a nuclear chemist specializing in the cosmic evolution of matter and energy, and K Leenders, an academic neurologist and head of the positron emission tomography (PET) program at the Paul Scherrer Institute, address those questions in this fascinating book on human intelligence.




The Symbolic Species: The Co-evolution of Language and the Brain


Book Description

"A work of enormous breadth, likely to pleasantly surprise both general readers and experts."—New York Times Book Review This revolutionary book provides fresh answers to long-standing questions of human origins and consciousness. Drawing on his breakthrough research in comparative neuroscience, Terrence Deacon offers a wealth of insights into the significance of symbolic thinking: from the co-evolutionary exchange between language and brains over two million years of hominid evolution to the ethical repercussions that followed man's newfound access to other people's thoughts and emotions. Informing these insights is a new understanding of how Darwinian processes underlie the brain's development and function as well as its evolution. In contrast to much contemporary neuroscience that treats the brain as no more or less than a computer, Deacon provides a new clarity of vision into the mechanism of mind. It injects a renewed sense of adventure into the experience of being human.




The Superhuman Mind


Book Description

Did you know your brain has superpowers? Berit Brogaard, PhD, and Kristian Marlow, MA, study people with astonishing talents—memory champions, human echolocators, musical virtuosos, math geniuses, and synesthetes who taste colors and hear faces. But as amazing as these abilities are, they are not mysterious. Our brains constantly process a huge amount of information below our awareness, and what these gifted individuals have in common is that through practice, injury, an innate brain disorder, or even more unusual circumstances, they have managed to gain a degree of conscious access to this potent processing power. The Superhuman Mind takes us inside the lives and brains of geniuses, savants, virtuosos, and a wide variety of ordinary people who have acquired truly extraordinary talents, one way or another. Delving into the neurological underpinnings of these abilities, the authors even reveal how we can acquire some of them ourselves—from perfect pitch and lightning fast math skills to supercharged creativity. The Superhuman Mind is a book full of the fascinating science readers look for from the likes of Oliver Sacks, combined with the exhilarating promise of Moonwalking with Einstein.




Collins Cobuild Advanced Dictionary of English


Book Description

This dictionary of American English is designed to help learners write and speak accurate and up-to-date English. • Ideal for upper-intermediate and advanced learners of English • Based on the Collins 4.5-billion-word database, the Collins Corpus • Up-to-date coverage of today’s English, with all words and phrases explained in full sentences • Authentic examples from the Collins Corpus show how English is really used • Extensive help with grammar, including plural forms and verb infl ections • Fully illustrated Word Web and Picture Dictionary boxes provide additional information on vocabulary and key concepts • Vocabulary-building features encourage students to improve their accuracy and fl uency: †- Word Partnership notes highlight important collocations †- Thesaurus entries offer synonyms and antonyms for common words †- Usage notes explain different meanings and uses of the word • Supplements on Grammar, Writing, Speaking, Words That Frequently Appear on TOEFL® and TOEIC®, Text Messaging and Emoticons