› › Why You Need A Content Team And How To Build One Second Edition

Why You Need a Content Team and How to Build One (Second Edition)

Author : Rachel McConnell

Publisher : Independently Published

Page : 0 pages

File Size : 38,57 MB

Release : 2023-05-06

Category :

ISBN :

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Book Description

Imagine a world without Lorem Ipsum. Imagine a world where content was so widely recognised as integral to any design process, and imagine a world in which content experts sit within all areas of a business. Good content sits at the heart of our products, services and experiences and it's pivotal to the success of our business. It's no longer enough to rely on visual design alone. This book will help you recognise the content maturity of your organisation, and find out how to increase it. It explains the different content roles, when to hire them, and how to hire them. It also helps you set your content team up for success. This second edition features updates and additional content, including the role of content ops.



The User Experience Team of One

Author : Leah Buley

Publisher : Rosenfeld Media

Page : 265 pages

File Size : 17,52 MB

Release : 2013-07-09

Category : Business & Economics

ISBN : 1933820896

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Book Description

The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.



Content Rules

Author : Ann Handley

Publisher : John Wiley & Sons

Page : 238 pages

File Size : 27,93 MB

Release : 2010-11-11

Category : Business & Economics

ISBN : 0470948728

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Book Description

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.



INSPIRED

Author : Marty Cagan

Publisher : John Wiley & Sons

Page : 370 pages

File Size : 23,79 MB

Release : 2017-11-17

Category : Business & Economics

ISBN : 111938754X

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Book Description

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.



Content Strategy for the Web

Author : Kristina Halvorson

Publisher : New Riders

Page : 256 pages

File Size : 30,29 MB

Release : 2012-02-28

Category : Computers

ISBN : 0132883244

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Book Description

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.



Build an A-Team

Author : Whitney Johnson

Publisher : Harvard Business Press

Page : 190 pages

File Size : 14,30 MB

Release : 2018-05-01

Category : Business & Economics

ISBN : 1633693651

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Book Description

Lead each person on your team up the learning curve. What's the secret to having an engaged and productive team? It's having a plan for developing all employees--no matter where they are on their personal learning curves. Better morale and higher performance happen through learning, argues Whitney Johnson. In over twenty years of coaching, investing, and consulting, Johnson has seen that employees need continuous learning and fresh challenges to stay motivated. The best bosses know this, and they know how to make it happen by thoughtfully designing people’s jobs around the skills they have today as well as the skills they'll need to be even more valuable tomorrow. That's how entire organizations stay competitive in an unpredictable, rapidly changing business environment. In this book, Johnson explains how to become one of those bosses and how to build your A-team by: Identifying what your employees already know and what they need to learn Designing their jobs to maximize engagement and learning Applying a seven-step process for leading each person up their learning curve We all want opportunities to learn, experiment, and grow in our jobs. When our bosses work with us to help us leap to new challenges, the result is a team that knows how to thrive, no matter what the future holds.



Debugging Teams

Author : Brian W. Fitzpatrick

Publisher : "O'Reilly Media, Inc."

Page : 190 pages

File Size : 16,1 MB

Release : 2015-10-13

Category : Business & Economics

ISBN : 1491932511

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Book Description

In the course of their 20+-year engineering careers, authors Brian Fitzpatrick and Ben Collins-Sussman have picked up a treasure trove of wisdom and anecdotes about how successful teams work together. Their conclusion? Even among people who have spent decades learning the technical side of their jobs, most haven’t really focused on the human component. Learning to collaborate is just as important to success. If you invest in the "soft skills" of your job, you can have a much greater impact for the same amount of effort. The authors share their insights on how to lead a team effectively, navigate an organization, and build a healthy relationship with the users of your software. This is valuable information from two respected software engineers whose popular series of talks—including "Working with Poisonous People"—has attracted hundreds of thousands of followers.



Building Teams, Building People

Author : Thomas R. Harvey

Publisher : R&L Education

Page : 268 pages

File Size : 41,39 MB

Release : 2004

Category : Business & Economics

ISBN : 9781578861415

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Book Description

Here is an update of the previous edition, more relevant for the new millennium. The classic resources in management and team building are people, money, facilities and time. Increasingly, though, the fifth resource_energy_is becoming more crucial. Each chapter of this book deals with one of the five building blocks or resources and concludes with suggested activities and events that managers can use to build that resource. The authors also show the importance of using all five resources together for a manager to be effective. It is important to note that team building is not itself an activity, but the result of attending to the seventeen characteristics that demarcate effective teamwork. When these characteristics exist to a high degree, you have an effective team. It is the manager's job to assess the strength of these characteristics in the organization and then to remediate any weakness. Building upon the strengths of the people in the organization ensures that a manager is building for the future. This widely read practical guide is free of technical jargon, with many examples of successful implementation.



Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Author : Joe Pulizzi

Publisher : McGraw Hill Professional

Page : 368 pages

File Size : 23,1 MB

Release : 2013-09-27

Category : Business & Economics

ISBN : 0071819916

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Book Description

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.



Master Content Marketing, Second Edition

Author : Pamela Wilson

Publisher : BIG Brand Books

Page : 188 pages

File Size : 47,45 MB

Release : 2023-10-09

Category : Business & Economics

ISBN : 099787547X

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Book Description

Tradition, meet innovation — this is the guide today's content marketer needs. Geared toward both new marketers and seasoned professionals, Master Content Marketing shares proven strategies for crafting compelling, revenue-generating content. Even experienced marketers will see content marketing improvement with the classic content principals and AI content tools recommended here. Optimize your business's content production process using the systems, processes, and trustworthy advice of a career marketer on the front lines of the industry. You and your marketing team will: - Unlock powerful content marketing strategies to skyrocket your business growth - Discover how to ethically use AI writing tools like ChatGPT in your content production process - Create precision-crafted content to match your customer's journey - Harness the power of a simple 7-Part Formula for captivating content - Ignite engagement with compelling headlines and irresistible first sentences - Discover a proven multi-day system to produce consistent, high-quality content marketing - Master content strategy planning for long term success - Get actionable plans and checklists for revenue-generating content - Access exclusive advice from successful content marketers Master Content Marketing is the first book in Pamela Wilson's Master Content series. It lays the foundation for any content plan. Ready to compete with content? Grab your copy of Master Content Marketing today.