Buyology


Book Description

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.




Safety and Health in the Iron and Steel Industry


Book Description

The practical recommendations in this publication reflect the changes that have taken place in the iron and steel industry over the last 20 years or so, and changes to the ILO's approach to developing codes of practice. A leaner, flexible, more highly skilled workforce, new technology and a less prescriptive, more systems-oriented approach to addressing safety and health are reflected in the revised Code. It is intended to provide guidance to ILO constituents and all those responsible for addressing safety and health throughout the iron and steel industry. The general provisions of the Code cover: general responsibilities, duties and rights; the legal framework; safety and health management; reporting, recording and notification of work-related injuries and diseases, ill health and incidents and health services. Guidance on industry-specific prevention and protection includes: furnaces and ovens, foundries; handling molten material; rolling mills and coating lines; and recycling. There are also sections on: competence and training; personal protection; emergency preparedness; and welfare. Annexes to the Code include: workers' health surveillance; surveillance of the working environment; occupational exposure limits; and chemicals used in the iron and steel industry. This code replaces an earlier code that was adopted in 1981.




Heavy Equipment Operations Level 2 Trainee Guide


Book Description

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This exceptionally produced trainee guide features a highly illustrated design, technical hints and tips from industry experts, review questions and a whole lot more! Key content includes: On-road Dump Trucks, Scrapers, Loaders, Rough Terrain Forklifts, Excavation Math, Interpreting Civil Drawings, Site Work, Skid Steers, and Soils Instructor Supplements Instructors: Product supplements may be ordered directly through OASIS at http://oasis.pearson.com. For more information contact your Pearson NCCER Sales Specialist at http://nccer.pearsonconstructionbooks.com/store/sales.aspx. Instructor's Resource Card 978-0-13-340383-1 Trainee Guide Paperback + Access Card Package 978-0-13-340937-6 Access Card ONLY for Trainee Guide (does not include print book) 978-0-13-340377-0 ELECTRONIC Access Code ONLY for Trainee Guide (must be ordered electronically via OASIS; does not include print book) 978-0-13-340438-8 TestGen Software and Test Questions - Available for download from www.nccerirc.com . Access code comes in AIG and also available separately.







Heavy Equipment Power Trains and Systems


Book Description

"Heavy Equipment Power Trains prepares students for careers in the off highway industry, primarily servicing construction and agricultural machinery. The text is designed for post-secondary courses on power trains and related systems, including brakes, suspension, and steering. It covers all the competencies required by the AED Foundation for power trains."--Provided by publisher




Marine Electrical Technology, 4/e H/C


Book Description

The Book has been thoroughly revised, keeping in mind the rapid technological advances in this mammoth industry and also the feedback received from various quarters. Relevant extracts from current SOLAS. IACS, Lloyd's Register, DNV and ABS Rules, have been included with permission. However, these must be used only for academic purposes. Relevant current documents onboard ships musl be referred to, for the purpose of complying with Classification Societies' and other Statutory Requirements.




Forensic Archaeology


Book Description

This book presents the multidisciplinary field of forensic archaeology as complementary but distinct from forensic anthropology. By looking beyond basic excavation methods and skeletal analyses, this book presents the theoretical foundations of forensic archaeology, novel contexts and applications, and demonstrative case studies from practitioners active in the field. Many of the chapters present new approaches and methods not previously covered in other forensic archaeology books, some of which may be of direct use to those conducting criminal investigations.




Safe Skies for Tomorrow


Book Description